Due to rising respiratory diseases such as asthma and chronic obstructive pulmonary disease (COPD) and other health issues due to dry air, the trend of using air humidifiers in the market has drastically increased in the past several years. The market of global air humidifiers is forecasted to record growth of a CAGR of 5.0% by 2031.
Since marketing is growing and expected to grow further rapidly, new trends and technologies are being used to grow the market higher with the right integration of technologies. Some major players in the global air humidifier market are Honeywell International Inc., Koninklijke Philips N.V., Mitsubishi Heavy Industries, Ltd. and more.
Many new entrants are entering the market with new-age technologies and upgradation making the market more competitive. So let's get ahead to understand recent trends and technologies in the global humidifier market introduced by various companies in the market.
Latest Trends and Technologies in the Global Air Humidifier Market-
Intervention of Technologies
The global air humidifier market is changing because various technologies have been brought by different brands to improve the results of air humidifiers, such as-
• Recently, in March 2023, Airdog, a USA-based air purifier manufacturing company introduced a new product called Airdog MOI, the world's first next-generation mold and bacteria-free humidifier.
• Mila, a smart air humidifier company raised a $52M valuation from Electrolux to create smarter air purifiers and planning to launch Mila Halo, a smart humidifier in 2023.
• Airversa, a European start-up in the air humidifier market has launched the world's first ever Thread-Enabled Humidifier in 2023 called Purelle.
• The portable air humidifier and dehumidifier market is also expected to grow at a CAGR of 5% in the USA.
Changing Image from Electronic Appliance to Health & Beauty Product
Brands from the air humidifier market are changing their perception from electronic appliances to health and beauty products to promote their appealing benefits to customers. For example-
• Kaltech Corporation, a Japanese technology company launched the world's first beauty air humidifier with Photocatalyst Technology at CES 2023.
• Canopy, an AirCare brand started promoting and marketing its air humidifier as a beauty product to educate its customers about its benefits and expand its target market.
• Walt Disney and China's Yadu Science and Technology Co Ltd came into a collaboration to create fun and creative air humidifiers to attract crowds from all over the world.
Though the market for air humidifiers is growing globally there are still some issues and threats to resolve to market work well such as introducing correct procedures to use air humidifiers and creating awareness about health threats due to uncleaned air humidifiers. There is a need for custom research from the brands to collaborate with innovative technologies in the current air humidifier market.