On August 16th, 2023, Idahoan Foods, a US-based company with expertise in creating packaged potato products, announced a new addition to its product lineup – the Idahoan Potato Shreds and shared the newest addition to their Mashed Potatoes lineup.
Idahoan Foods, started in 1951 by a group of Idaho-based potato growers, is a well-known brand that provides packaged potato snacks and products such as mashed potatoes, potato cups and much more that are made from Idahoan potatoes, which are famous for their high-quality and great flavour.
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The Idahoan Potato Shreds are the latest addition to Idahoan’s long lineup of potato-based snacks and products, specifically their on-the-go mashed potato cups. These are microwaveable snacks consisting of shredded potatoes that come in a cup and can be enjoyed on the go.
The brand has announced two flavours for this potato-based snack so far, Triple Cheese and Hidden Valley Original Ranch. They have also claimed that this new product line is expandable, meaning that there might be more flavours added to the product mix eventually.
The Vice President of Retail Marketing and Business Development, Ryan Ellis shared his excitement for this upcoming launch and said - "We are excited to debut our newest product line, Idahoan® Potato Shreds. These potato-based microwaveable snack cups are available in delicious flavors beyond what is offered by traditional macaroni products, building upon our consumer-oriented innovation efforts,"
Furthermore, Idahoan Foods also shared the latest addition to their Mashed Potatoes product range – the Idahoan Mashed Potatoes seasoned with the Hidden Valley Original Ranch. This new flavour aims to combine the goodness of Idahoan Mashed Potatoes with the tangy and flavourful taste of the Hidden Valley Original Ranch.
The Hidden Valley Original Ranch is one of the many ranch products by Hidden Valley. This Original Ranch flavour was developed by an actual ranch owner Steve Henson, whose recipe was enjoyed by many, so much so that Clorox bought it for $8 Million in 1972 and made it into America’s most loved ranch – introducing more amazing ranch flavours since. These ranch dressings by Hidden Valley have been combined with many snacks to enhance their, with Idahoan Foods Shredded Potatoes and Mashed Potatoes being the latest example.
Both the Idahoan Potato Shred flavours and the new Idahoan Mashed Potatoes flavour with Hidden Valley Original Ranch are going to be available in stores across the United States starting September 2023.