Growing technology is assisting in the new means of education as well. Private tutoring is one of the education strategies that are building children’s and adults’ futures. Private tutoring has been in the market since the 1700s. However, before the 20s, education strategies only consisted of in-person tutoring in schools or at home. After the technological era started, the online private tutoring market took place globally. Parents are more concerned about their children’s future due to the growing population and competition in schools, which results in teachers paying less attention to the children’s education. For this reason, parents and even adult students have started looking for means where teachers can give them personal assistance regarding their studies. With this, the online private tutoring market also came into existence.
The growing academic and non-academic tutoring markets also assist the private tutoring market. According to the OMR Research analysis, the private tutor market is expected to see an 8.1% CAGR growth in the forecast period (2021–2027). Moreover, market contributors such as Skooli, TeacherOn, and TutaPoint LLC, among others, are coming up with new ideas and strategies to assist in the market’s growth in every region.
Types of the Private Tutor Market
The private tutoring market is segmented into different modes, subjects, and end-user groups (students of different age groups, classes, and subjects, as well as different budgets for tutors). These segments include online, offline, academic, non-academic, age groups, and more. Below is the detailed analysis of these segments:
Online Tutoring
Online tutors are those teachers who use smart devices such as smartphones, laptops, tablets, and others to teach their students. This type of tutoring includes pre-recorded lectures, live lectures, and other subject-wise reading documents. The online tutoring market grew a lot in COVID-19 times when people were locked in their homes due to government regulations. The companies that contribute to the online market for tutoring include BYJU’S, DUOLINGO, Khan Academy, and YouTube as well. Many online tutors use YouTube as their teaching platform due to its easy availability and easy methods of operation.
Offline Tutoring
Offline private tutors are simply referred to as those who teach at their homes or by going to students’ homes. This type of teaching method is well-known and preferred by most parents because, this way, parents can easily notice how their children are being taught and if the teacher is worth their time and money, or not. The companies and institutions that are contributing to the offline private tutor market include JustDial, TutorCabin, and Home Tutor Site, among others. These companies provide offline and online platforms for teachers who want to give in-person tuition. Parents can easily find tutors according to their needs on these platforms.
Academic and Non-Academic Subjects
The private tutor market is thriving not only for academic subjects like chemistry, mathematics, and biology, but also for non-academic subjects like drawing or painting, singing, musical instrument classes, swimming lessons, and many more. Many schools already have a few of these activities included in their curriculum. However, these classes are not advanced most of the time. For this reason, parents and adult students search for private tutors to learn advanced levels of these subjects. To assist students’ learning journeys, many companies such as Superprof, Classgap, Wyzant, Tutors International, and E Home Tutors, among others, are contributing to the market.
Developments in the Private Tutoring Market
Companies such as Ambow Education Group, Daekyo Co., Ltd., Educomp Solutions Ltd., Tal Education Group, BYJU’S, Club Z! Inc., eTutorworld Corp., Chegg Inc., Duolingo, John Wiley & Sons, Inc., and others are coming forward to assist in the market’s growth with acquisitions, collaborations, and investments in new technologies. Some of the recent activities by new and existing companies include:
• In August 2022, IXL Learning, a personalized online learning platform, introduced a new Universal Screener on its platform. With this screener assessment, the organization will be able to learn about its students’ shortcomings in learning and create a personalized learning plan for them.
• In June 2022, IXL Learning acquired an innovative language learning software developer, Curiosity Media, to enhance the private tutoring services the company provides to students.
• In August 2022, Open English, an English learning platform, acquired the learning platform Enguru. With this acquisition, the company aims to improve its private live class sessions for students. The company believes that live teaching is the best way for a student to learn.
Conclusion
These growing contributions by companies towards the private tutor market are assisting the market’s quick establishment around the world. Moreover, the online tutor market is witnessing new growth opportunities among students due to the increasing search for teaching job profiles by college-going students. More and more students and adults are preferring to teach part-time to have an income source along with their studies. In addition, platforms such as Superprof, MyPrivateTutor, TutorMe, and others are assisting them to find tutoring jobs easily as well as helping parents to get a personalized tutor for their children. Furthermore, technological advancements, the growing use of smart devices, and an increasing population are some of the other factors that are contributing to the market’s growth immensely.