3D Telepresence market is anticipated to grow at a significant CAGR of 15.2% during the forecast period. 3D telepresence is a technology that allows users to project realistic, full-motion, 3D images in real-time. It's an evolving technology that allows for three-dimensional video conferencing. Enhanced user experience is a key factor driving the growth of the global market. The tele-immersion technology and 3D technology provide an increased presence for remote users, whether bundled with virtual or augmented reality. Aside from enhancing the user experience in terms of communication, which is currently performed with 2D video conferencing, there is a potential use of this technology in several other areas that would reduce the need for travel.

Moreover, applications, such as in remote collaboration, where multi-disciplinary teams have to work closely with 3D data or models, like in design, manufacturing, medicine, physical sciences, architecture, astronomy, digital humanities, and education, among various other applications, are creating demand for this market.

One of the major 3D telepresence market trends includes the increasing attempts by organizations to enhance their profitability and productivity by saving travel time and costs through seamless virtual communication. Moreover, advancements in fibre communication and edge computing, coupled with the rollout of 5G networks, are likely to boost the deployment of 3D telepresence in entertainment, business collaboration, and training applications.

Further, initiatives aimed at pushing the deployment of standard video conferencing to achieve real-world experience boosted the market growth. For instance, in 2021, researchers from Facebook Reality Labs announced the development of a virtual telepresence system that utilizes photorealistic avatars to capture and convey the gaze and eye contact signals of social interactions in the real world.

Segmental Outlook

The global 3D telepresence market is segmented based on offering, and application. Based on offering, the market is segmented into software and services. Based on application, the market is segmented into education, advertising, conferencing, and customer service.

Conferencing Held Considerable Share in Global 3D Telepresence Market

Conferencing is one of the key application area of 3D telepresence. Telepresence video conferencing offer its user with more interaction with other people in conference room. As it is the combination of high quality multiple devices like multiple cams, multiple sound speakers, and multi-large LED and LCD screens. The high adoption of telepresence video conference due to its offered benefits is a key factor contributing to the high share of this market segment. 

Regional Outlook

The global 3D telepresence market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). 

Global 3D Telepresence Market Growth, by Region 2023-2030

Europe Held Considerable Share in the Global 3D Telepresence Market 

The growing adoption of advanced technologies, such as AR and MR, has increased adoption of the 3D telepresence market across Europe. The UK government announced an investment of Euro 400 million ($433.3 million) in 2021 to back cutting-edge R&D projects across the country, covering immersive technologies such as AR, VR, and MR for industrial development. Such investments have created opportunities for the creation of new apps, tools, and virtual experiences across the country.

Mixed reality (MR) based startups regularly attract investors' funds for product innovations to seize market growth opportunities. For instance, in August 2023, GoStudent, tutoring providers and education platforms, announced a strategic €86.7 million raise, with funds being used to realise the company’s hybrid vision and double-down on AI integration.

Similarly, the previous year, Hyper, a London-based startup, created an innovative Mixed Reality (MR) co-design platform that addresses the bottleneck. Hyper has introduced a spatial design platform that can successfully merge VR with physically accurate, motion-tracked models, owning to the EIT Digital-supported "HyperCRC" innovation activity. Such developments are making huge contribution to the high share of the regional market.

Market Players Outlook

The major companies serving the global 3D telepresence market including Microsoft Corp., Cisco Systems Inc., ZTE Corp., Digital Video Enterprises Inc., and Polycom Inc. among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in March 2023, March 2023: DVE granted a landmark patent for Transparent LCD Holographic Streaming and Videoconferencing. DVE holographics announced the issuance of US Patent #11,258,983, which claims priority of all transparent LCD live interactive broadcast streaming, including all videoconferencing using applications such as Zoom, Webex, and Teams. The patent claims dozens of configurational uses, including portrait displays with standing life-size holographic participants and replacing millions of standard videoconferencing rooms. 

Further, in October 2022, Google has expanded the testing of Project Starline, its experimental 3D telepresence video-meeting system. The technology, which Google compares to a "magic window", uses light field 3D displays, an array of cameras around the participant backed by 3D imaging and real-time compression. The result is a sense of volume and depth for participants without the need for AR/VR headsets.

The Report Covers

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global 3D telepresence market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.