The account-based analytics software market is projected to grow at a considerable CAGR of around 10% during the forecast period (2019-2025). The rising inclination of accountants towards newly advanced accounting software over the conventional software for the marketing purpose is a major factor to drive the growth of the global account-based analytics software market. The customized or personalized accounting software offers technological competitiveness that creates a favorable environment for the expansion of accounting activities. Account-based analytics software complements the lead generation strategy in the corporate with the use of such software businesses turn their attention to high-value accounts and try to reach stakeholders in a personalized manner with the intent to generate more revenue stream to their companies.

The account-based analytics software is highly adopted for different applications in several verticals such as business enterprise, education institution and others to manage sales activity and to perform several other account-related functions. This software is used to increase the efficiency of business functions. The rising demand for the software that can meet the customer-specific requirements is anticipated to propel the growth of the global account-based analytics software market.

Segmental Outlook  

The account-based analytics software market is segmented on the basis of type, and vertical. Based on type, the market is segmented into cloud-based account-based analytics software and on-premises account-based analytics software. The emergence of advanced technology resulted in the rising demand for a cloud-based account-based analytics software which is anticipated to drive this market segment. The cloud-based account-based analytics software enables organizations to easily create and maintain reports and dashboards. 

In addition to this, the cloud software enables businesses to lower down their operating costs and run infrastructure more efficiently and scale with fluctuating needs of the business. These factors are positively impacting the market, which in turn, is resulting in the rising adoption of accounting software. Based on vertical the market is segmented into business enterprise, government department, educational institutions, and others.

Business Enterprise will be considerable segment by Vertical

Based on vertical, business enterprises are anticipated to hold considerable market share during the forecast period. Business enterprises are actively adopting account-based analytics software solutions to streamline their marketing process for time-saving and to provide the personalized experience to their clients. Moreover, the business enterprises are using this solution to increase the productivity of the account related activities, by archiving, automating, and integrating human resource systems. Additionally, the advent of e-commerce and integration with other online applications, such as automated bank feeds, automated billing features, and so on, small and medium enterprises are entering into a partnership with e-commerce market players, which in turn will drive the market growth of this segment.

Global Account-Based Analytics Software Market Share by Vertical, 2018 (%)

Regional Outlook 

The global account-based analytics software market is further segmented on the basis of geography including North America, Europe, Asia-Pacific and Rest of the World. North America is anticipated to hold a major market share in the global market during the forecast period. The major factor for the high market share in the region is the substantial number and amount of funding for the adoption of this software by the private and public in the US and Canada. The presence of major market players including Oracle Corp., Microsoft Corp., and Salesforce.com, Inc., in the region, is further promoting regional growth of the market. North America is followed by Europe and the Asia Pacific is projected to be the fastest-growing market during the forecasted period.

Global Account-Based Analytics Software Market Growth, by Region 2019-2025

Asia-Pacific will augment with the significant growth rate in the account-based analytics software market 

Asia-Pacific is anticipated to grow at a considerable CAGR during the forecast period. The factors attributing to the growth rate of Asia-Pacific include a significant rise in the penetration of business accounting mobile application and digital payment systems. Moreover, the emergence of small and medium enterprises and rising investment in the cloud and the SaaS market are likely to propel the growth of the market in Asia-Pacific. The shift of the Indian government towards the adoption of the GST scheme has further propelled the adoption of such type of software in the region. Moreover, China is a major player in the SaaS platform to further promote the adoption of this software in the country.  

Market Players Outlook

The major companies operating in account-based analytics software market include Salesforce.com, Inc., Microsoft Corp., Oracle Corp., Sage Intacct Inc., SAP SE, Custom Soft, Davis Software, Inc., Diceus, EZ Accounting Pte. Ltd., Foundation Software, Inc., JobBOSS, and MBA Software & Consulting, Inc. among others. These players are actively adopting different growth strategies such as merger & acquisitions, partnership, and collaboration. Technological advancement and new product launches are the core strength of the market players to remain competitive in the market place. 

The Report Covers

• Market value data analysis of 2018 and forecast to 2025.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global account-based analytics software market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.