The global adaptogens market is expected to grow at a significant CAGR during the forecast period (2021-2027).  Adaptogens are herbal products that aid the body in dealing with physical and mental stress. Some adaptogens, such as Holy Basil, can be eaten whole, while others can be taken as supplements or brewed into teas. Adaptogens are products that alter the body’s hormone balance, allowing people to function normally even in stressful situations. Adaptogens come in a variety of forms, each with its unique set of benefits. 

Adaptogens such as Ashwagandha Tulsi, Basil Leaves, and Asian Ginseng can aid with hormonal imbalances brought on by long-term stress. When it comes to coping with acute stress triggers in the body, Siberian Ginseng (also known as Eleutherococcus senticosus), Rhodiola, and Schisandra can aid. Siberian Ginseng is also utilized to support the body's immunological system. Rhodiola is a herb that might support energy and memory. Schisandra has been shown to support the liver work better. Arctic Root is a cold-climate plant that grows in Asia and Europe and is believed to support minor health issues including headaches and flu. Cordyceps, a type of fungus that is thought to help maintain the body's hormonal balance by neutralizing and balancing hormones. 

The rising incidence of stress across the globe is one of the key growth drivers of the global adaptogen market. As per the American Institute of Stress, 73% of people have stress that affects their mental health, and 48% of people have sleep problems as a result of stress. Adaptogens can show to be a potential medicinal remedy for stress, owing to the rising levels of stress. The increased demand for healthy foods and beverages is another growth driver for adaptogens. Adaptogens, which come in powdered form, can be added to meals to support reduce stress and improve mental clarity. It's also becoming more popular as an alternative for cannabidiol (CBD), which is driving the market growth. 

The key companies operating in the industry are highly inclined towards the adoption of different growth strategies including product launches, partnerships and collaborations, mergers and acquisitions, and geographical expansion to remain competitive in the marketplace. For instance, in April 2019, Rebbl has introduced three new plant-based, indulgent beverages that provide functional advantages owing to adaptogenic ingredients including ashwagandha. The company is also focusing to improve its sustainability and transparency by investing in local economies and using organic and sustainable agriculture practices. Yerba Mate Mint Latte, Hazelnut Chocolate Protein, and Mint Chip Protein are among the new varieties of the "super herb elixirs." As the beverages are sweetened with organic coconut sugar and stevia extract, they have a low sugar content (4g per bottle). The new line comprised a wide selection of "super herbs" and adaptogens are utilized at optimal levels of efficacy. At the same time, there are no gums, thickeners, or artificial flavours in the drinks. Moringa, matcha, ashwagandha, maca, and reishi are among the herbs in the new beverage line, all of which have functional benefits, according to the company. 

Market Coverage

• The market number available for – 2020-2027

• Base year- 2020

• Forecast period- 2021-2027

• Segment Covered- 

o By Nature

o By Source

o By Application 

• Regions covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

• Competitive Landscape:  REBBL Inc., Nutracap Labs, and Organika Health Products Inc., among others.

Key questions addressed by the report

• What is the market growth rate?

• Which segment and region dominate the market in the base year?

• Which segment and region will project the fastest growth in the market?

• How has COVID-19 impacted the market?

o Deviation from the pre-COVID-19 forecast

o Most affected region and segment

• Who is the leader in the market?

• How are players addressing challenges to sustain growth?

• Where is the investment opportunity?

Global Adaptogens Market Report by Segment

By Nature

• Natural
• Synthetic

By Source

• Ashwagandha
• Ginseng
• Astragalus
• Turmeric
• Others (Cordyceps and Holy Basil)

By Application

• Food and Beverages
• Pharmaceuticals
• Nutraceuticals
• Cosmetics and Personal Care
• Animal Feed

Global Adaptogens Market by Region

North America       

• US

• Canada

Europe

• Germany

• UK

• France

• Spain

• Italy

• Rest of Europe

Asia-Pacific    

• China

• Japan

• India

• Rest of Asia-Pacific

Rest of the World

• Latin America

• Middle East and Africa