The global adult diaper rash cream market is anticipated to grow at a significant CAGR during the forecast period (2021-2027). The rising incidence of urinary incontinence among adults which demand the use of adult diapers majorly leads to diaper rashes among adults. Thus, to address this condition, the market has gained substantial traction. Further, the market growth is also driven by factors including the rising incidences of skin infections among adults due to prolonged usage of diapers, rising awareness about the benefits of using adult diaper rash creams, and growing disposable income in emerging economies. Notably, the globally changing perspective toward hygiene has also contributed substantially to the market growth.

Some key players operating in the market include Randob Labs Ltd., and Johnson & Johnson Consumer Inc. (Desitin), among others. These players are eyeing to strengthen their position in the market by adopting various strategies as mergers and acquisitions, partnerships, collaborations, new product launch and development in the existing product portfolio, and so on. Major retail players including Walmart, Amazon, and 7-Eleven are significantly investing in developing countries such as India, Thailand, and Taiwan, to cater to the growing consumer demand from such economies. 

For instance, in March 2018, Apollo Pharmacy, a subsidiary of Apollo Hospitals Enterprise, integrated its 3,000th unit in India. The company ‘ 2 has planned to open more stores across the country owing to the rising demand for affordable drugs with round-the-clock services. In addition, 7-Eleven entered into an agreement with Future Group to launch its first store in India, which is one of the fastest-growing retail markets. Such initiatives are projected to support boost the product’s visibility, and thus the market during the forecast period.

Market Coverage

• The market number available for – 2020-2027
• Base year- 2020
• Forecast period- 2021-2027
• Segment Covered
• Regions Covered- Globally

Competitive Landscape: Randob Labs Ltd., and Johnson & Johnson Consumer Inc. (Desitin), among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominates the market in base year?
• Which segment and region will project fastest growth in the market?
• How COVID-19 impacted the market?

o Recovery Timeline

o Deviation from pre-COVID forecast

o Most affected region and segment

• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Adult Diaper Rash Cream Market by Segment

By Type

• Zinc Oxide-based

• Zinc Oxide Free

By Application 

• Supermarket

• Specialist Retailers

• Online Sales

• Other

Global Adult Diaper Rash Cream Market by Region