The global adult vitamin gummies market is expected to show significant growth in the near future. Gummy vitamins are a form of candies that are available in a diverse variety of flavors, colors, and shapes. The gummy vitamins are chewable and have a pleasant taste and are more convenient than swallowing bitter traditional pills and are believed to improve health and compensate for a poor diet. These vitamins were initially targeted among children, however, have gained popularity among the adults. The primary factor driving the growth of the adult vitamin gummies market is high irregular diet patterns with hectic work schedule among working-class adults thereby leading to a deficiency in nutritional levels. The other factors driving the growth of the market include raising awareness campaign concerning preventive care, increasing consumer demand for gummy vitamins due to the diversity of taste and shape, rising cases of undernourishment and malnutrition in emerging countries. Moreover, improper functioning of the digestive system also results in a reduction of vitamin content in human bodies. However, there is a risk related to side effects due over-consumption of gummy vitamins which may hinder the growth of the market.

The adult vitamin gummies market is segmented into product type and application. On the basis of the product, the market is segmented into single vitamin and a multivitamin. On the basis of application, the market is segmented into food supplements, immunity, weight management, hair and skin, and others. Multivitamins hold the significant market share in 2018 due to the rising popularity of multivitamins supplements and the development of new formulations. Geographically, the market is segmented on the basis of the region including North America, Europe, Asia–Pacific and Rest of the World (RoW). Asia-Pacific is expected to witness the considerable growth attributed to rising incidences of cardiovascular and gastrointestinal disorders in regions such as Indonesia, India, China, and Japan. Moreover, raising awareness of nutritional enrichment is expected to boost the growth of the market.

The major companies operating in the global adult vitamin gummies market are Pfizer, Inc., Bayer AG, Olly Public Benefit Corp., Herbaland, Pharmavite LLC, VITAFUSION, and Chruch & Dwight Co. Inc. Moreover, due to the rising demand for supplements across the globe, the companies are expanding their facilities while acquiring local companies to gain an edge over their competitors. Further, the companies are launching a new product line with a variety of flavors and shapes providing increased nutrition. However, Bayer AG holds a significant share in the global market value due to a diverse product portfolio and increasing investments on product development. 

Research Methodology

The market study of the global adult vitamin gummies market is incorporated by extensive primary and secondary research conducted by a research team at OMR. Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary Sources Include

• Financial reports of companies involved in the market
  
• Authentic public databases
• Whitepapers, research-papers and news blogs
• Company websites and their product catalog

The report is intended to food supplement manufacturers, market-leading companies, for overall market analysis, and competitive analysis. The report provides an in-depth analysis of pricing, market size, intended quality of the product preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation

Global Adult Vitamin Gummies Research and Analysis by Type

Global Adult Vitamin Gummies Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of the global adult vitamin gummies market.
  
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Insights about market determinants which are stimulating the global adult vitamin gummies market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players