ADAS is a unique system that is used in vehicles to offer a smart and comfortable driving experience. It provides full safety and assistance to the car driver which eases the process of driving. ADAS offers various features such as lane departure warning, blind spot detection, cruise control, park assistance, adaptive front lighting system, and so on. Continuous rise in the level of vehicle automation, as well as technological advancement created demand for self-driving cars over the last few years. ADAS technologies such as drowsiness monitoring system, night vision, and roadside recognition have also accelerated the growth of advanced driver assistance market. Additionally, tyre pressure monitoring system has accelerated the overall market growth owing to its easy market availability and low prices. However, adaptive cruise control provides better driver safety and reduces the probability of accidents, thus, the demand for these intelligence systems is expected to show a hike in near future.

On the basis of the region, the global ADAS market is segmented into regions include North America, Europe, Asia-Pacific and rest of the world. North America and Europe have the significant market share due to the strict laws imposed by the government regarding safety. However, the market in Asia-Pacific is expected to grow with a significant CAGR over the forecast period. This growth is attributed to the growing disposable income which is leading to improve purchase power of the middle-class group.

There are various companies involved in the ADAS market such as Autoliv Inc., Continental AG, Ford Motors Co., General Motors, HELLA GmbH & Co. KGaA, Magna International Inc., Robert Bosch GmbH, Valeo SA, and ZF Friedrichshafen AG. These companies are focused on developing AI management solutions to stay competitive in the market. Geographical expansion, merger and acquisition, finding a new market or innovate in their core competency in order to expand individual market share are the key strategies adopted by major market players.

Research Methodology:

The market study of the global advance driver assistance market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behaviour and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity in our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market.
• Authentic public databases
• Whitepapers, research-papers and news blogs.
• Company websites and their product catalog.

The report is intended for automotive manufacturer, automotive software developer, and investors for overall market analysis and competitive analysis. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

1. Global ADAS Market Research and Analysis by Type

The Report Covers:

• Comprehensive research methodology of the global ADAS market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the global ADAS market.
• Insights about market determinants which are stimulating the global ADAS
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive company profiles and recent developments of market players.