Artificial Intelligence (AI) in Media & Entertainment Market
Artificial Intelligence (AI) in Media & Entertainment Market Size, Share & Trends Analysis Report by Solutions (Hardware/ Equipment, and Services), and by Application (Gaming, Sports Automatic Productions, Sales and Marketing, Content Capture, Personalization, and Others) Forecast Period (2025-2035)
Industry Outlook
AI in the media & entertainment market is anticipated to grow at a CAGR of 13.5% during the forecast period (2025-2035). AI enhances user experience through path mapping of customers, audience segmentation, recommendation engines, and predictive analytics. From scriptwriting to video editing, AI solutions support automatic content creation, simplifying and accelerating production cycles. With the growing adoption of predictive analytics, corporations can better measure tastes in audiences and create more personalized content delivery. AI supports combat against content piracy and copyright infringements. To protect intellectual property, sophisticated algorithms can recognize and report unlawful content distribution. Actors are recreated digitally for movies or interactive experiences with the help of facial recognition and deep learning methods. AI also enhances animations and special effects, producing productions that look incredibly realistic. AI-generated characters and adaptive gameplay make gaming more interesting for players. These applications have enormous promise for storytelling and audience engagement innovation as they develop.
Segmental Outlook
The global AI in the media & entertainment market is segmented by type and technology. Based on the solutions, the market is sub-segmented into hardware/equipment and services. Based on the application, the market is sub-segmented into gaming, sports, automatic productions, sales and marketing, content capture, personalization, and others. Among the applications, the sales and marketing sub-segment is anticipated to hold a considerable share of the market, owing to increasing demand for a better and correct understanding of customer behavioral patterns and using feedback to create compelling content. For instance, in August 2023, Microsoft demonstrated the critical role its cloud services play in the media industry's transition to AI. The focus was on AI-driven platforms and solutions that simplify audience engagement, distribution, and content production. Through the use of AI technology, Microsoft's effort seeks to enhance creative potential and streamline workflows for artists, filmmakers, and other creators.
The Sports Automatic Productions Sub-Segment is Anticipated to Hold a Considerable Share of the Global AI in the Media & Entertainment Market
The sports automatic production segment is projected to grow more during the forecasted period. AI is changing multiple facets of video production, broadcasting, streaming, and sports analytics. The use of automated camera systems empowered with AI technology enables the ability to track players, record highlighted moments, and create real-time replays all on their own, thus reducing the cost and efficiency of sporting broadcasts. On top of this, AI-backed analytics enhance monitoring performance, detect injuries, and assist in team and coach strategy-making. In live streaming, AI enables smoother content transmission, customizes viewing experiences, and offers auto-commentary. Increased adoption of AI-driven solutions by sports entities, media companies, and streaming platforms is driving growth in this industry. With the rising need for instant, data-infused sports broadcasting, the importance of AI to automate and enhance sports production is going to grow, making it an integral part of AI-powered media and entertainment.
Global AI in Media & Entertainment Market Share By Application, 2024 (%)
Regional Outlook
The global AI in media & entertainment market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, Russia, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, Australia & New Zealand, ASEAN Countries, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, the Asia-Pacific is anticipated to hold a prominent share of the market across the globe, owing to increasing partnerships, mergers, and other investing activities by the companies in the region.
The North America Region is Expected to Grow at a Significant CAGR in the Global AI in Media & Entertainment Market
North American AI in the media & entertainment market is leading the global sector. The Media and Entertainment sector is getting heavily invested in AI R&D, which makes the North American region the most dominant region among others. The adoption of AI is getting stronger in the region, which has advanced the solutions for media production. Cooperation between AI companies and media behemoths encourages the creation of innovative apps for gaming and streaming platforms. The industry's scalable AI integration is further supported by the region's robust cloud service provider footprint.
North America's dominance in the AI-driven media and entertainment sector is largely owing to the US. Hollywood studios and tech companies are using AI to enhance film production, visual effects, and scriptwriting. As AI offers real-time data and engaging viewer experiences, its use in live sports broadcasting is expanding. Content delivery and personalization are changing as a result of the emergence of AI-powered streaming services in the US. For instance, in November 2024, to improve content discovery, personalization, and moderation in sectors including media, retail, and real estate, Coactive AI, a US technology company, teamed up with AWS to provide generative AI solutions for advanced picture and video analytics. Customers can more easily optimize and monetize their visual content archives to the Coactive platform's availability on the AWS Marketplace.
Market Players Outlook
The major companies serving the AI in media & entertainment market include Microsoft Corp., Move AI Ltd., OpenAI OpCo, LLC, Pixellot Ltd., PlaySight Interactive Ltd., Spiideo AB, Sportway AB, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market.
Recent Development
- In February 2025, OpenAl and Guardian Media Group established a content agreement to include Guardian journalism into OpenAl's platforms and improve Al-generated answers with reliable, superior news. Through possible financial options, this partnership supports the work of the Guardian while guaranteeing people access to trustworthy information. To close the gap between reliable news sources and AI technology, the alliance places a strong emphasis on ethical AI use, openness, and respect for intellectual property. It shows a common dedication to promoting educated public debate in the digital era.
The Report Covers
- Market value data analysis of 2025 and forecast to 2035.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in global AI in the media and entertainment market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Global AI in Media & Entertainment Market Sales Analysis – Solution | Application ($ Million)
1.1. Research Methodology
• Primary Research Approach
• Secondary Research Approach
2. Market Overview and Insights
2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Global AI in Media & Entertainment Market Trends
2.2.2. Market Recommendations
2.2.3. Conclusion
3. Market Determinants
3.1. Market Drivers
3.1.1. Drivers For Global AI in Media & Entertainment Market: Impact Analysis
3.2. Market Pain Points and Challenges
3.2.1. Restraints For Global AI in Media & Entertainment Market: Impact Analysis
3.3. Market Opportunities
4. Competitive Landscape
4.1. Competitive Dashboard – Global AI in Media & Entertainment Market Revenue by Manufacturers
4.2. Key Company Analysis
4.2.1. Overview
4.2.2. Product Portfolio
4.2.3. Financial Analysis (Subject to Data Availability)
4.2.4. SWOT Analysis
4.2.5. Business Strategy
4.3. Top Winning Strategies by Market Players
4.3.1. Merger and Acquisition
4.3.2. Product Launch
4.3.3. Partnership And Collaboration
5. Global AI in Media & Entertainment Market by Solution ($ Million)
5.1. Hardware
5.2. Services
6. Global AI in Media & Entertainment Market by Application ($ Million)
6.1. Gaming
6.2. Sports Automatic Productions (Video Production, Broadcasting & Live Streaming and Analytics)
6.3. Sales and Marketing
6.4. Content Capture
6.5. Personalization
6.6. Other (Talent Identification, Fake Story Recognition, and Plagiarized Detection)
7. Regional Analysis
• North American AI in Media & Entertainment Market Sales Analysis Solution | Application | Country ($ Million)
7.1.1. United States
7.1.2. Canada
• European AI in Media & Entertainment Market Sales Analysis Solution | Application | Country ($ Million)
7.1.3. UK
7.1.4. Germany
7.1.5. Italy
7.1.6. Spain
7.1.7. France
7.1.8. Russia
7.1.9. Rest of Europe
• Asia-Pacific AI in Media & Entertainment Market Sales Analysis Solution | Application | Country ($ Million)
7.1.10. China
7.1.11. Japan
7.1.12. South Korea
7.1.13. India
7.1.14. Australia & New Zealand
7.1.15. ASEAN Countries (Thailand, Indonesia, Vietnam, Singapore, And others)
7.1.16. Rest of Asia-Pacific
• Rest of the World AI in Media & Entertainment Market Sales Analysis Solution | Application | Country ($ Million)
7.1.17. Latin America
7.1.18. Middle East and Africa
8. Company Profiles
8.1. Adobe Inc.
8.2. Amazon Web Services, Inc.
8.3. Brightcove Inc.
8.4. Dell Inc.
8.5. Google LLC
8.6. Hootsuite Inc.
8.7. IBM Corp.
8.8. Meta Platform Inc.
8.9. Microsoft Corp.
8.10. Move AI Ltd.
8.11. OpenAI OpCo, LLC
8.12. Pixellot Ltd.
8.13. PlaySight Interactive Ltd.
8.14. Spiideo AB
8.15. Sportway AB
8.16. Sprinklr Inc.
8.17. Sprout Social, Inc.
8.18. SymphonyAI LLC
8.19. Synthesia Ltd.
8.20. Valossa Labs Ltd.
1. Global AI In Media & Entertainment Market Research And Analysis By Solution, 2024-2035 ($ Million)
2. Global AI Hardware/ Equipment In Media & Entertainment Market Research And Analysis By Region, 2024-2035 ($ Million)
3. Global AI Services In Media & Entertainment Market Research And Analysis By Region, 2024-2035 ($ Million)
4. Global AI In Media & Entertainment Market Research And Analysis By Application, 2024-2035 ($ Million)
5. Global AI In Media & Entertainment For Gaming Market Research And Analysis By Region, 2024-2035 ($ Million)
6. Global AI In Media & Entertainment For Sports Automatic Productions Market Research And Analysis By Region, 2024-2035 ($ Million)
7. Global AI In Media & Entertainment For Sales And Marketing Market Research And Analysis By Region, 2024-2035 ($ Million)
8. Global AI In Media & Entertainment For Content Capture Market Research And Analysis By Region, 2024-2035 ($ Million)
9. Global AI In Media & Entertainment For Personalization Market Research And Analysis By Region, 2024-2035 ($ Million)
10. Global AI In Media & Entertainment For Other Applications Market Research And Analysis By Region, 2024-2035 ($ Million)
11. Global AI In Media & Entertainment Market Research And Analysis By Region, 2024-2035 ($ Million)
12. North American AI In Media & Entertainment Market Research And Analysis By Country, 2024-2035 ($ Million)
13. North American AI In Media & Entertainment Market Research And Analysis By Solution, 2024-2035 ($ Million)
14. North American AI In Media & Entertainment Market Research And Analysis By Application, 2024-2035 ($ Million)
15. European AI In Media & Entertainment Market Research And Analysis By Country, 2024-2035 ($ Million)
16. European AI In Media & Entertainment Market Research And Analysis By Solution, 2024-2035 ($ Million)
17. European AI In Media & Entertainment Market Research And Analysis By Application, 2024-2035 ($ Million)
18. Asia-Pacific AI In Media & Entertainment Market Research And Analysis By Country, 2024-2035 ($ Million)
19. Asia-Pacific AI In Media & Entertainment Market Research And Analysis By Solution, 2024-2035 ($ Million)
20. Asia-Pacific AI In Media & Entertainment Market Research And Analysis By Application, 2024-2035 ($ Million)
21. Rest Of The World AI In Media & Entertainment Market Research And Analysis By Region, 2024-2035 ($ Million)
22. Rest Of The World AI In Media & Entertainment Market Research And Analysis By Solution, 2024-2035 ($ Million)
23. Rest Of The World AI In Media & Entertainment Market Research And Analysis By Application, 2024-2035 ($ Million)
1. Global AI In Media & Entertainment Market Share By Solution, 2024 Vs 2035 (%)
2. Global AI Hardware/ Equipment In Media & Entertainment Market Share By Region, 2024 Vs 2035 (%)
3. Global AI Services In Media & Entertainment Market Share By Region, 2024 Vs 2035 (%)
4. Global AI In Media & Entertainment Market Share By Application, 2024 Vs 2035 (%)
5. Global AI In Media & Entertainment For Gaming Market Share By Region, 2024 Vs 2035 (%)
6. Global AI In Media & Entertainment For Sports Automatic Productions Market Share By Region, 2024 Vs 2035 (%)
7. Global AI In Media & Entertainment For Sales And Marketing Market Share By Region, 2024 Vs 2035 (%)
8. Global AI In Media & Entertainment For Content Capture Market Share By Region, 2024 Vs 2035 (%)
9. Global AI In Media & Entertainment For Personalization Market Share By Region, 2024 Vs 2035 (%)
10. Global AI In Media & Entertainment For Other Applications Market Share By Region, 2024 Vs 2035 (%)
11. Global AI In Media & Entertainment Market Share By Region, 2024 Vs 2035 (%)
12. US AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
13. Canada AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
14. UK AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
15. France AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
16. Germany AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
17. Italy AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
18. Spain AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
19. Russia AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
20. Rest Of Europe AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
21. India AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
22. China AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
23. Japan AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
24. South Korea AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
25. Australia & New Zealand AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
26. ASEAN Countries AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
27. Rest Of Asia-Pacific AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
28. Rest Of The World AI In Media & Entertainment Market Size, 2024-2035 ($ Million)
FAQS
The size of the Artificial Intelligence (AI) in Media & Entertainment market in 2024 is estimated to be around USD 25.98 billion.
North America holds the largest share in the Artificial Intelligence (AI) in Media & Entertainment market.
Leading players in the Artificial Intelligence (AI) in Media & Entertainment market include Microsoft Corp., Move AI Ltd., OpenAI OpCo, LLC, Pixellot Ltd., PlaySight Interactive Ltd., Spiideo AB, Sportway AB, and others.
Artificial Intelligence (AI) in Media & Entertainment market is expected to grow at a CAGR of 13.5% from 2025 to 2035.
The growth of AI in Media & Entertainment is driven by personalized content, automation, targeted advertising, and advanced audience analytics.