Air Freshener Market
Air Freshener Market Size, Share & Trends Analysis Report by Product (Sprays/Aerosols, Electric Air Fresheners, Gels Air Fresheners, and Candles Air Fresheners), by Application (Residential, Commercial, and Automotive) and by Distribution Channel (Online, and Offline) Forecast Period (2024-2031)
Air freshener market is anticipated to grow at a significant CAGR of 6.0% during the forecast period (2024-2031). The rise in the automotive sector, urbanization, disposable income, awareness of indoor air quality, and product innovation have all contributed to the increase in demand for air fresheners. Durable scents, natural, environmentally friendly components, and smart air fresheners with IoT (Internet of Things) integration are all being introduced by manufacturers. Health and wellness trends also contribute to market growth.
Market Dynamics
Product Innovation and Technological Advancements
Manufacturers are constantly developing air fresheners with more durable fragrances, natural, environmentally friendly ingredients, and innovative IoT-connected goods, to drive market growth. For instance, in December 2023, Godrej introduced Aer O, a gel-based hanging car freshener that aims to improve drivers' exposure to fresh air in vehicles that spend a lot of time driving the wheel.
Growing Awareness of Indoor Air Quality
The market for natural, non-toxic products is expanding owing to increased indoor air quality consciousness among consumers. For instance, in April 2023, Pura introduced a new line of car fragrance diffusers that employ only natural and pure smells in place of traditional air fresheners. The replaceable fragrances on the magnetic, Bluetooth-enabled, motion-detection smart device can be adjusted via an app. It offers a fashionable and transportable choice for in-car entertainment.
Market Segmentation
- Based on the product, the market is segmented into sprays/aerosols, electric air fresheners, gel air fresheners, and candle air fresheners.
- Based on the application, the market is segmented into Residential, Commercial, and Automotive
- Based on the distribution channel, the market is segmented into online, and offline.
Automotive is Projected to Hold the Largest Segment
The demand for air fresheners designed specifically for cars, driven by innovative products such as smart fragrance diffusers, is driving growth in the automotive industry, particularly in developing nations such as India. According to the India Brand Equity Foundation (IBEF), in July 2024, India produced 7.13 million passenger cars, two-wheelers, three-wheelers, and quadricycles in Q3 2023–2024, a substantial rise from FY24. By 2025, the market for electric vehicles is projected to grow to $7.0 billion, with a potential $206.0 billion in sales by 2030. With a $50.0 billion EV financing market, manufacturing and charging infrastructure investments are essential.
Regional Outlook
The global air freshener market is further segmented based on geography including North America (the US, and Canada), Europe (the UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Demand for Cost Optimization Solutions in Asia-Pacific Region
The rise of e-commerce platforms is enhancing the accessibility of air fresheners to consumers, driving sales in both established and emerging markets. According to the IBEF, in July 2023, by 2030, the consumer digital economy is predicted to grow to $1 trillion, while online grocery sales in India are anticipated to reach $26.9 billion. By 2030, it is anticipated that the e-commerce sector will grow to $300.0 billion, and third-party logistics companies will handle 17 billion shipments in that time. By 2028, it is anticipated that the e-retail sector is projected to have grown to over $160.0 billion, with the India Quick E-Commerce segment forecast to reach $19,932.5 million. E-commerce's Gross Merchandise Value increased by 22.0% to $60 billion in FY23 from the previous year. By 2030, it is anticipated that India's B2B online marketplace will show a $200.0 billion opportunity. With a 26.2% increase in order volumes, the Indian e-commerce sector showed durability and diversification in FY23.
Global Air Freshener Market Growth by Region 2024-2031
North America Holds Major Market Share
Increasing spending on lifestyle-enhancing products, such as high-end air fresheners, has been driven by urbanization and disposable money. According to the US Bureau of Economic Analysis, on June 29 personal income rose by $50.4 billion (0.2%) in June. Disposable Personal Income (DPI) saw an increase of $37.7 billion (0.2%), while Personal Consumption Expenditures (PCE) grew by $57.6 billion (0.3%).
Market Players Outlook
*Note: Major Players Sorted in No Particular Order.
The major companies serving the air freshener market include Church & Dwight Co., Inc., Dabur India Ltd., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, and Procter & Gamble among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers and acquisitions to stay competitive in the market.
Recent Development
- In August 2023, Dabur Odonil and Vserv AudiencePro partnered to create a refreshing OTT campaign for their Odonil Neem air freshener. The partnership aims to reach niche audiences and deliver remarkable results. Vserv AudiencePro, a consumer intelligence and activation platform, will help Dabur navigate OTT advertising and reach incremental audiences while delivering remarkable results. Furthermore, it aims to improve marketing efficiency across any channel.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global air freshener market. Based on the availability of data, information related to new products, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Industry Trends
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Church & Dwight Co., Inc.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Godrej Consumer Products Ltd.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Henkel AG & Co. KGaA
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Key Strategy Analysis
4. Market Segmentation
4.1. Global Air Freshener Market by Product
4.1.1. Sprays/Aerosols
4.1.2. Electric Air Fresheners
4.1.3. Gels Air Fresheners
4.1.4. Candles Air Fresheners
4.2. Global Air Freshener Market by Application
4.2.1. Residential
4.2.2. Commercial
4.2.3. Automotive
4.3. Global Air Freshener Market by Distribution Channel
4.3.1. Online
4.3.2. Offline
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
5.4.1. Latin America
5.4.2. Middle East and Africa
6. Company Profiles
6.1. Air Delights, Inc.
6.2. Airance.com
6.3. Air-Scent International
6.4. Amway Malaysia Sdn. Bhd.
6.5. Beaumont Products, Inc.
6.6. Blue Magic
6.7. Dabur India Ltd.
6.8. Eco-Me
6.9. Farcent Enterprise Co., Ltd
6.10. Herbal Strategi.
6.11. Kobayashi Healthcare (Thailand) Co., Ltd.
6.12. Newell Brands
6.13. Procter & Gamble
6.14. Reckitt Benckiser (India) Pvt. Ltd.
6.15. S. C. Johnson & Son, Inc.
6.16. S.T. CORP.
6.17. Sysco group
6.18. The Claire Manufacturing Co.
1. Global Air Freshener Market Research And Analysis By Product, 2023-2031 ($ Million)
2. Global Sprays/Aerosols Air Freshener Market Research And Analysis By Region, 2023-2031 ($ Million)
3. Global Electric Air Freshener Market Research And Analysis By Region, 2023-2031 ($ Million)
4. Global Gels Air Freshener Market Research And Analysis By Region, 2023-2031 ($ Million)
5. Global Candles Air Freshener Market Research And Analysis By Region, 2023-2031 ($ Million)
6. Global Air Freshener Market Research And Analysis By Application, 2023-2031 ($ Million)
7. Global Air Freshener In Residential Market Research And Analysis By Region, 2023-2031 ($ Million)
8. Global Air Freshener In Commercial Market Research And Analysis By Region, 2023-2031 ($ Million)
9. Global Air Freshener In Automotive Market Research And Analysis By Region, 2023-2031 ($ Million)
10. Global Air Freshener Market Research And Analysis By Distribution Channel, 2023-2031 ($ Million)
11. Global Online Air Freshener Market Research And Analysis By Region, 2023-2031 ($ Million)
12. Global Offline Air Freshener Market Research And Analysis By Region, 2023-2031 ($ Million)
13. Global Air Freshener Market Research And Analysis By Region, 2023-2031 ($ Million)
14. North American Air Freshener Market Research And Analysis By Country, 2023-2031 ($ Million)
15. North American Air Freshener Market Research And Analysis By Product, 2023-2031 ($ Million)
16. North American Air Freshener Market Research And Analysis By Application, 2023-2031 ($ Million)
17. North American Air Freshener Market Research And Analysis By Distribution Channel, 2023-2031 ($ Million)
18. European Air Freshener Market Research And Analysis By Country, 2023-2031 ($ Million)
19. European Air Freshener Market Research And Analysis By Product, 2023-2031 ($ Million)
20. European Air Freshener Market Research And Analysis By Application, 2023-2031 ($ Million)
21. European Air Freshener Market Research And Analysis By Distribution Channel, 2023-2031 ($ Million)
22. Asia-Pacific Air Freshener Market Research And Analysis By Country, 2023-2031 ($ Million)
23. Asia-Pacific Air Freshener Market Research And Analysis By Product, 2023-2031 ($ Million)
24. Asia-Pacific Air Freshener Market Research And Analysis By Application, 2023-2031 ($ Million)
25. Asia-Pacific Air Freshener Market Research And Analysis By Distribution Channel, 2023-2031 ($ Million)
26. Rest Of The World Air Freshener Market Research And Analysis By Region, 2023-2031 ($ Million)
27. Rest Of The World Air Freshener Market Research And Analysis By Product, 2023-2031 ($ Million)
28. Rest Of The World Air Freshener Market Research And Analysis By Application, 2023-2031 ($ Million)
29. Rest Of The World Air Freshener Market Research And Analysis By Distribution Channel, 2023-2031 ($ Million)
1. Global Air Freshener Market Share By Product, 2023 Vs 2031 (%)
2. Global Sprays/Aerosols Air Freshener Market Share By Region, 2023 Vs 2031 (%)
3. Global Electric Air Freshener Market Share By Region, 2023 Vs 2031 (%)
4. Global Positive Displacement Air Freshener Market Share By Region, 2023 Vs 2031 (%)
5. Global Gels Air Freshener Market Share By Region, 2023 Vs 2031 (%)
6. Global Candles Air Freshener Market Share By Region, 2023 Vs 2031 (%)
7. Global Air Freshener Market Share By Application, 2023 Vs 2031 (%)
8. Global Air Freshener In Residential Market Share By Region, 2023 Vs 2031 (%)
9. Global Air Freshener In Commercial Market Share By Region, 2023 Vs 2031 (%)
10. Global Air Freshener In Automotive Market Share By Region, 2023 Vs 2031 (%)
11. Global Air Freshener Market Share By Distribution Channel, 2023 Vs 2031 (%)
12. Global Online Air Freshener Market Share By Region, 2023 Vs 2031 (%)
13. Global Offline Air Freshener Market Share By Region, 2023 Vs 2031 (%)
14. Global Air Freshener Market Share By Region, 2023 Vs 2031 (%)
15. US Air Freshener Market Size, 2023-2031 ($ Million)
16. Canada Air Freshener Market Size, 2023-2031 ($ Million)
17. UK Air Freshener Market Size, 2023-2031 ($ Million)
18. France Air Freshener Market Size, 2023-2031 ($ Million)
19. Germany Air Freshener Market Size, 2023-2031 ($ Million)
20. Italy Air Freshener Market Size, 2023-2031 ($ Million)
21. Spain Air Freshener Market Size, 2023-2031 ($ Million)
22. Rest Of Europe Air Freshener Market Size, 2023-2031 ($ Million)
23. India Air Freshener Market Size, 2023-2031 ($ Million)
24. China Air Freshener Market Size, 2023-2031 ($ Million)
25. Japan Air Freshener Market Size, 2023-2031 ($ Million)
26. South Korea Air Freshener Market Size, 2023-2031 ($ Million)
27. Rest Of Asia-Pacific Air Freshener Market Size, 2023-2031 ($ Million)
28. Latin America Air Freshener Market Size, 2023-2031 ($ Million)
29. Middle East And Africa Air Freshener Market Size, 2023-2031 ($ Million)
