Antivirus Software Market
Antivirus Software Market Size, Share & Trends Analysis Report by Type (Free Antivirus and Paid Antivirus), by Devices (Desktop, Laptop, Smartphones, Tablet and Servers), by Operating System (Windows, MAC and Android/IOS/Linux), and by End-User (Individual Users, Enterprise Users and Government Users) Forecast Period (2024-2031)
Antivirus software market is anticipated to grow at a significant CAGR of 10.7% during the forecast period (2024-2031). Antivirus software comprises cybersecurity solutions aimed at protecting devices and systems from malware and cyber threats. It encompasses products for individual users, businesses, and organizations, providing detection, prevention, and removal of malicious programs. With increasing digital reliance, the market plays animportant role in ensuring cybersecurity and safeguarding digital assets.
Market Dynamics
Growing Demand for Cybersecurity
The global antivirus software market is driven by factors such as increasing cyber threats, including malware, ransomware, and phishing attacks, which compel individuals and organizations to invest in cybersecurity solutions for protection. The proliferation of digitalization and remote work setups further escalates the demand for antivirus software to safeguard devices and networks from cyber risks. Additionally, the rise in sophisticated cyberattacks and regulatory compliance requirements contributes to the growing adoption of antivirus solutions across various sectors.
The emergence of Cloud-Based Antivirus Solutions
The emergence of cloud-based antivirus solutions signifies a shift towards decentralized and scalable security measures. These solutions leverage cloud infrastructure to provide real-time threat detection and response, offering advantages such as reduced reliance on local resources, faster updates, and improved threat intelligence sharing. Additionally, cloud-based architectures enable seamless integration with diverse endpoints and centralized management, catering to the evolving needs of organizations in combating sophisticated cyber threats across distributed environments. For instance, in September 2023, Broadcom partnered with Google Cloud to enhance Gen AI-powered cybersecurity, aiming to fortify threat analysis and defence against advanced cyber threats. Leveraging Symantec's global threat intelligence and Google Cloud's expertise in AI, this partnership seeks to streamline threat analysis processes, providing organizations with simplified and effective cybersecurity solutions. By combining industry-leading technologies, Broadcom and Google Cloud aim to empower businesses to stay ahead of sophisticated cyber attacks and bolster their overall security posture.
Market Segmentation
Our in-depth analysis of the global antivirus software market includes the following segments by type, devices, operating system and end-user:
- Based on type, the market is sub-segmented into free antivirus and paid antivirus.
- Based on devices, the market is sub-segmented into desktop, laptop, smartphones, tablet and servers
- Based on the operating system, the market is sub-segmented into windows, MAC and android/IoS/linux.
- Based on end-users, the market is sub-segmented into individual users, enterprise users and government users.
Enterprise Users is Projected to Emerge as the Largest Segment
Based on the end-user, the global antivirus software market is sub-segmented into individual users, enterprise users and government users. Among these, the enterprise users sub-segment is expected to hold the largest share of the market. The primary factors supporting the segment's growth include increasing cyber threats, stringent compliance requirements, adoption of cloud services, sophistication of cyber attacks, and expansion of enterprise IT infrastructure, necessitating robust antivirus solutions for data protection and network security.
Individual Users Sub-segment to Hold a Considerable Market Share
The proliferation of personal devices such as smartphones, tablets, and laptops has increased the vulnerability of individual users to cyber threats and there is a growing awareness among consumers about the importance of cybersecurity that also drives the demand for antivirus software to protect their devices and personal information. Additionally, the rise in remote work and online activities such as banking, shopping, and social media usage has further amplified the need for robust cybersecurity solutions among individual users.
Regional Outlook
The global antivirus software market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America).
European Countries Strategic Investments in the Global Antivirus Software Market
European countries are investing heavilyin the global antivirus software market due to a significant number of cyber threats and attacks that necessitate robust cybersecurity measures. Additionally, there is a growing awareness among businesses and individuals about the importance of protecting digital assets and sensitive information and stringent regulatory requirements and compliance standards drive the adoption of antivirus software solutions to ensure data security and privacy. For instance, in 2022, ESET announced its acquisition of the German antivirus firm Emsisoft, a strategic move aimed at broadening its presence and increasing market share within the antivirus software industry.
Global Antivirus Software Market Growth by Region 2024-2031
North America Holds Major Market Share
North America holds a major market share in the global antivirus software market due to its large and advanced technology sector, high digitalization rate, and significant cyber threat landscape. Businesses and individuals prioritize cybersecurity investments, contributing to the region's dominance in the market. For instance, in November 2023, ConnectWise unveiled advancements in its cybersecurity management solutions, including automated remediation via the ConnectWise Asio platform and enhanced alerting for threat detection in Microsoft 365 environments. The SaaS Security workflow engine facilitates workflow orchestration and robotic process automation, empowering TSPs to streamline cybersecurity operations, boost coverage, and meet service-level agreements efficiently.
Market Players Outlook
*Note: Major Players Sorted in No Particular Order.
The major companies serving the global antivirus software market includeMicrosoft, Cisco Systems, Inc.,Open Text Corp., Gen Digital Inc., CrowdStrike, and others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in April 2023, McAfee Corp. extended its nine-year partnership with Samsung to provide antivirus protection for consumersdata and information on smartphones like the Galaxy S23 series and Galaxy Book3 series. Additionally, cyber threats evolving rapidly, McAfee's award-winning antivirus software offers robust online protection, empowering users to navigate the internet with confidence and safeguarding against identity theft and other risks.
The Report Covers
- Market value data analysis of 2023and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global antivirus softwaremarket. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Microsoft Corp.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Cisco Systems, Inc.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Open Text Corp.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Key Strategy Analysis
4. Market Segmentation
4.1. Global Antivirus Software Market by Type
4.1.1. Free Antivirus
4.1.2. Paid Antivirus
4.2. Global Antivirus Software Market by Devices
4.2.1. Desktop
4.2.2. Laptop
4.2.3. Smartphones
4.2.4. Tablet
4.2.5. Servers
4.3. Global Antivirus Software Market by Operating System
4.3.1. Windows
4.3.2. MAC
4.3.3. Android/IOS/Linux
4.4. Global Antivirus Software Market by End-User
4.4.1. Individual Users
4.4.2. Enterprise Users
4.4.3. Government Users
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Adaware Software
6.2. AhnLab Inc.
6.3. AO Kaspersky Lab
6.4. Avira Operations GmbH
6.5. Beijing Qihu Keji Co. Ltd.
6.6. BITDEFENDER
6.7. Broadcom Inc.
6.8. Cisco Systems, Inc.
6.9. Comodo SSL
6.10. ConnectWise, LLC
6.11. CrowdStrike Holdings, Inc.
6.12. F-Secure Corp.
6.13. G DATA CyberDefense AG
6.14. Gen Digital Inc.
6.15. Malwarebytes Inc.
6.16. McAfee, LLC
6.17. Norton Corp.
6.18. Panda Security
6.19. Quick Heal Technologies Ltd.
6.20. SentinelOne, Inc.
6.21. Sophos Ltd.
6.22. Trend Micro Inc.
6.23. Trustwave Holdings, Inc.
1. GLOBAL ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
2. GLOBAL FREE ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
3. GLOBAL PAID ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
4. GLOBAL ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEVICES, 2023-2031 ($ MILLION)
5. GLOBAL ANTIVIRUS SOFTWARE FOR DESKTOP MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
6. GLOBAL ANTIVIRUS SOFTWARE FOR LAPTOP MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
7. GLOBAL ANTIVIRUS SOFTWARE FOR SMARTPHONES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
8. GLOBAL ANTIVIRUS SOFTWARE FOR TABLETS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
9. GLOBAL ANTIVIRUS SOFTWARE FOR SERVERS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
10. GLOBAL ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY OPERATING SYSTEM, 2023-2031 ($ MILLION)
11. GLOBAL WINDOWS ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
12. GLOBAL MAC ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
13. GLOBAL ANDROID/IOS/LINUX ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
14. GLOBAL ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
15. GLOBAL ANTIVIRUS SOFTWARE FOR INDIVIDUAL USERS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
16. GLOBAL ANTIVIRUS SOFTWARE ENTERPRISE USERS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
17. GLOBAL ANTIVIRUS SOFTWARE FOR GOVERNMENT USERS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
18. GLOBAL ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
19. NORTH AMERICAN ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
20. NORTH AMERICAN ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
21. NORTH AMERICAN ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEVICES, 2023-2031 ($ MILLION)
22. NORTH AMERICAN ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY OPERATING SYSTEM,2023-2031 ($ MILLION)
23. NORTH AMERICAN ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER,2023-2031 ($ MILLION)
24. EUROPEAN ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
25. EUROPEAN ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
26. EUROPEAN ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEVICES, 2023-2031 ($ MILLION)
27. EUROPEAN ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY OPERATING SYSTEM, 2023-2031 ($ MILLION)
28. EUROPEAN ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
29. ASIA-PACIFIC ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
30. ASIA-PACIFICANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
31. ASIA-PACIFICANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEVICES, 2023-2031 ($ MILLION)
32. ASIA-PACIFICANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY OPERATING SYSTEM, 2023-2031 ($ MILLION)
33. ASIA-PACIFICANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
34. REST OF THE WORLD ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
35. REST OF THE WORLD ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
36. REST OF THE WORLD ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEVICES, 2023-2031 ($ MILLION)
37. REST OF THE WORLD ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY OPERATING SYSTEM, 2023-2031 ($ MILLION)
38. REST OF THE WORLD ANTIVIRUS SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
1. GLOBAL ANTIVIRUS SOFTWARE MARKETSHARE BY TYPE, 2023 VS 2031 (%)
2. GLOBAL FREE ANTIVIRUS SOFTWARE MARKETSHARE BY REGION, 2023 VS 2031 (%)
3. GLOBAL PAID ANTIVIRUS SOFTWARE MARKET SHARE BY REGION, 2023 VS 2031 (%)
4. GLOBAL ANTIVIRUS SOFTWARE MARKET SHAREBY DEVICES, 2023 VS 2031 (%)
5. GLOBAL ANTIVIRUS SOFTWARE FOR DESKTOP MARKET SHARE BY REGION, 2023 VS 2031 (%)
6. GLOBALANTIVIRUS SOFTWARE FOR LAPTOP MARKET SHARE BY REGION, 2023 VS 2031 (%)
7. GLOBAL ANTIVIRUS SOFTWARE FOR SMARTPHONES MARKET SHARE BY REGION, 2023 VS 2031 (%)
8. GLOBAL ANTIVIRUS SOFTWARE FOR TABLET MARKET SHARE BY REGION, 2023 VS 2031 (%)
9. GLOBAL ANTIVIRUS SOFTWARE FOR SERVERS MARKET SHARE BY REGION, 2023 VS 2031 (%)
10. GLOBAL ANTIVIRUS SOFTWARE MARKET SHARE BY OPERATING SYSTEM, 2023 VS 2031 (%)
11. GLOBAL WINDOWS ANTIVIRUS SOFTWARE MARKET SHARE BY REGION, 2023 VS 2031 (%)
12. GLOBAL MAC ANTIVIRUS SOFTWARE MARKET SHARE BY REGION, 2023 VS 2031 (%)
13. GLOBAL ANDROID/IOS/LINUX ANTIVIRUS SOFTWARE MARKET SHARE BY REGION, 2023 VS 2031 (%)
14. GLOBAL ANTIVIRUS SOFTWARE MARKET SHAREBY END-USER, 2023 VS 2031 (%)
15. GLOBAL ANTIVIRUS SOFTWAREFOR INDIVIDUAL USERS MARKET SHARE BY REGION, 2023 VS 2031 (%)
16. GLOBAL ANTIVIRUS SOFTWARE FOR ENTERPRISE USERS MARKET SHARE BY REGION, 2023 VS 2031 (%)
17. GLOBAL ANTIVIRUS SOFTWARE FOR GOVERNMENT USERS MARKET SHARE BY REGION, 2023 VS 2031 (%)
18. GLOBAL ANTIVIRUS SOFTWARE MARKETSHARE BY REGION, 2023 VS 2031 (%)
19. US ANTIVIRUS SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
20. CANADA ANTIVIRUS SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
21. UK ANTIVIRUS SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
22. FRANCE ANTIVIRUS SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
23. GERMANY ANTIVIRUS SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
24. ITALY ANTIVIRUS SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
25. SPAIN ANTIVIRUS SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
26. REST OF EUROPE ANTIVIRUS SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
27. INDIA ANTIVIRUS SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
28. CHINA ANTIVIRUS SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
29. JAPAN ANTIVIRUS SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
30. SOUTH KOREA ANTIVIRUS SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
31. REST OF ASIA-PACIFIC ANTIVIRUS SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
32. LATIN AMERICAANTIVIRUS SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
33. MIDDLE EAST AND AFRICAANTIVIRUS SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
