Asia-Pacific augmented reality (AR) market is estimated to grow significantly at a CAGR of 39.4% during the forecast period. Increasing adoption of AR for different applications such as entertainment,   automotive, healthcare, telecommunication, infrastructure in public and private sectors is one of the major factors that contribute towards the growth of the AR market in the Asia-Pacific region. Along with the growing application of AR, the growing investments by the government and private institutions for the development of startups based on AR is further making a considerable contribution towards the growth of the AR market in the region.

The market is segmented on the basis of device type, technology, components, application, and country. Based on the device type market is sub-segmented into the head-mount, head-up, handheld. Based on technology the market is sub-segmented into monitor based technology and near eye based technology. Based on offering, the market is bifurcated into software and hardware. Based on the application, the market is segmented into individual, consumer, and others (automotive, defense, tourism, healthcare, apparels & Accessories). Based on the country the market is segmented into China, Japan, and India.

The major factor responsible for the increasing market share in the region includes the presence of a large customer base, a considerable increase in smartphone users, along with the rising startups in AR and VR technology. Apart from major market players operating in the region Octagon Studio, EXA VR Park, ZipMatch, TaKanto, Hiverlab, and VizioFly among others are some small companies that offer products based on AR technology.  

Octagon is a multimedia company that produces AR products and solutions for mobile and wearable devices. The key products of the company include 4D AR educational flashcards, which have images that pop up when they are viewed through a mobile app. China is the largest smartphone market in number, followed by India. Apart from India, China, Japan, South  Korea, and  Australia are expected to be the major contributors to the market.  

Research Methodology

The market study of the Asia-Pacific augmented reality market is incorporated by extensive primary and secondary research conducted by the research team.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Asia-Pacific Augmented Reality Market Research and Analysis by Device type
2. Asia-Pacific Augmented Reality Market Research and Analysis by Technology
3. Asia-Pacific Augmented Reality Market Research and Analysis by Components
4. Asia-Pacific Augmented Reality Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of the Asia-Pacific augmented reality market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Asia-Pacific augmented reality market.
• Insights about market determinants which are stimulating the Asia-Pacific augmented reality market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.