Asia-Pacific frozen pizza market is estimated to grow at a CAGR of 6.8% during the forecast period. Expansion of food service chains and increasing demand for ready-to-eat foods are some major factors boosting the market growth. McDonald’s, Domino’s Pizza, and Pizza Hut are some crucial food service chains for pizza in the region. Domino's have more than 1,250 stores present in all over India. This number may increase coupled with the emerging demand for innovative pizzas in the country. Additionally, in November 2018, Pizza Hut India declared plans to open more than 200 more outlets in the country by 2022, which aims to widen its footprint in the country. As of November 2018, Pizza Hut operates nearly 431 stores across India. The opening of new retail outlets is providing ease to the pizza lovers to visit any nearest stores to get a range of new pizzas, which in turn, is propelling the market growth.  

Asia-Pacific frozen pizza market is segmented based on product and source. Based on the product, the market is classified into regular, premium, and gourmet. In 2019, regular frozen pizza has witnessed a potential share owing to the significant demand for low-cost pizzas in the region. The normal selections for regular pizzas include sausage, cheese, supreme, and pepperoni. Like gourmet pizzas, regular pizzas are not personally developed for an individual customer. Gourmet pizzas have a high cost compared to regular pizza. Based on the source, the market is classified into retail and food service chain. 

Based on the country, the market is classified into China, India, Japan, and the Rest of Asia-Pacific. Frozen pizza is a renowned Italian food in China. By the end of June 2020, Pizza Hut had more than 2,200 restaurants in over 500 cities across China. Additionally, it had over 75 million digital members, and digital orders represented over 60% of sales in the first half of 2020. Frozen pizza is becoming highly popular in the Chinese market as it is a quick and easy option. India frozen pizza market is significantly driven by the increasing availability of the young-age population and expansion of retail outlets.

Some crucial players in the market include Nestlé S.A., Dr. August Oetker Nahrungsmittel KG, CJ CheilJedang Corp., McCain Foods Ltd., and Amy's Kitchen, Inc. Geographical expansion is one of the strategies adopted by the market players to leverage their market share. For instance, in April 2019, CJ CheilJedang Corp. declared the launch of its first integrated food plant in Vietnam for commercial production by the end of June 2019. This, in turn, will support the company to capture a potential share in Vietnam frozen foods market.

Research Methodology

The market study of the Asia-Pacific frozen pizza market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity in our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Asia-Pacific Frozen Pizza Market Research and Analysis by Product
2. Asia-Pacific Frozen Pizza Market Research and Analysis by Source

The Report Covers

• Comprehensive research methodology of the Asia-Pacific frozen pizza market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Asia-Pacific frozen pizza market.
• Insights about market determinants which are stimulating the Asia-Pacific frozen pizza market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.