The Asia-Pacific fruit beer market is estimated to grow at a CAGR of 6.4% during the forecast period. A significant number of millennials and an increasing shift towards low alcohol beer are the pivotal factors contributing to market growth. Consumer behavior for alcohol consumption is changing in the region. Asia-Pacific consumers are shifting towards healthy liquor products with low alcohol content and better-quality healthier drinks. As a result, the beer manufacturers are innovating new beer products with a fair share of alcoholic beverages in the region. The countries with a reported trend of low-alcoholic beer include China, India, Australia, South Korea, and Singapore. Millennials are the major consumers of non-alcoholic drinks across the region.

Young consumers prefer to buy different kinds of beer as they bore with similar varieties and this increasingly try craft beers. Consumers across Asian countries are creating a burden among local breweries to introduce several ale beers and expand production of their premium brands. Owing to the increasing demand for premium and low-alcohol beers, the foreign competitors are expanding their production of craft beer in the region. For instance, in December 2019, Carlsberg started its first craft beer production center in Anhui province in East China. It is a part of the company’s plan to further invest in China’s high-end beer market, as a sharp rise in the consumption of the beverage has been reported over the past few years. This will support Carlsberg to meet the demand for Chinese craft beer drinkers.

The market is segmented based on flavor and distribution channels. Based on flavor, the market is classified into peach, raspberry, apricot, cherry, apple, blueberry, and others. Most of the fruit beer brands available in the region contain cherry as it offers the flavor of tartness in the beer and provides several health benefits. Fruit beer brands flavored with cherry that are gaining significant popularity in the region include Wisconsin Belgian Red, Kirsch Gose, Kasteel Rouge, and Lindemans Kriek.  Based on the distribution channel, the market is classified into online and offline. Online distribution channels to witness the fastest growth during the forecast period, owing to the rising online shopper coupled with internet penetration in the region.

Some key players in the market include Anheuser-Busch InBev, Carlsberg A/S, Heineken NV, Kirin Holdings Co., Ltd., and Coolberg Beverages Pvt. Ltd. Foreign companies are looking to expand their operations in the region and therefore acquiring local manufacturers and increasing production capacity in the region. For instance, in March 2019, Carlsberg acquired a minority stake in Jing-A, a Chinese craft brewer. With this initiative, Carlsberg will be able to innovate their range of beers including small-batch and popular seasonal beers, and will increase the accessibility of these beers in Beijing and all over China.

Research Methodology

The market study of the Asia-Pacific fruit beer market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Authentic public databases 
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models. 

Market Segmentation:

1. Asia-Pacific Fruit beer Market Research and Analysis by Flavor
2. Asia-Pacific Fruit beer Market Research and Analysis by Distribution Channel

The Report covers:

• Comprehensive research methodology of the Asia-Pacific fruit beer market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Asia-Pacific fruit beer market.
• Insights about market determinants which are stimulating the Asia-Pacific fruit beer market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players.