Asia-Pacific green tea market was valued at around $5.3 billion in 2018, which is further estimated to reach around $8.3 billion in 2025 at a CAGR of 6.7% during the forecast period. Asia-Pacific is the largest producer and consumer of tea all across the globe. Due to this, the region has the largest market share during the forecast period. Major countries contributing to the market include China, India, Indonesia, Sri Lanka, and Vietnam. These countries are major tea producers. The tea industry in China is a fragmented market as the country has around 70,000 tea companies. However, there is no international renowned Chinese brand in the tea market, which is a major concern for the Chinese government. It is due to that lack of brand power reduces the margin and profitability in the international market.
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Some of the famous brands in the country include Twining, Celestial Seasonings, Tazo, Harney and Sons, Dilmah, Lipton, Bigelow, Yorkshire, and Tetley. Most of them are international brands and none of them are Chinese based companies. Some of the domestic tea brands of the country include Mao Feng, Wuyi oolong, Dragonwell and so on. China and India are also major consumers of tea hence consume 70-80% of the total tea produced domestically, whereas countries such as Indonesia, Sri Lanka, and Vietnam are the major exporter of tea. These countries are emerging economies and the consumption of loose tea powder is significantly high as compared to tea bags and ready to drink tea. The market is fragmented as thousands of companies work in tea processing and exports however some global players such as Tata Group, Unilever Ltd., and Nestlé S.A. are significantly working in the region.
Tea and tea-based drinks are considered to be the most convenient hot drinks. Due to its easy availability and accessibility in all food retail formats, RTD tea has been the most popular format of flavored tea and tea-based beverages in recent years. In recent years, the increasing demand for on-the-go health drinks has boosted the market prospects of the Asia-Pacific market for tea and tea-based drinks. There are several companies offering tea and tea-based beverages; some major players of this market include Tata Global Beverages, R.Twining and Co., Ltd., The Republic of Tea, Inc., Nestle, Starbucks Corp., Unilever Group, and Associated British Foods PLC.
Research Methodology
The market study of the Asia-Pacific green tea marketis incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in our reports.
Secondary Sources Include
The report is intended for green tea manufactures and private companies for overall market analysis and competitive analysis. The report provides in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers
1. Report Summary
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Geography
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
2.3. Rules & Regulations
3. Competitive Landscape
3.1. Company Share Analysis
3.2. Key Strategy Analysis
3.3. Key Company Analysis
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
4. Market Determinants
4.1. Motivators
4.2. Restraints
4.3. Opportunities
5. Market Segmentation
5.1. Asia-Pacific Green Tea Market by Format
5.1.1. Ready-to-Drink
5.1.2. Loose Tea Powder
5.1.3. Tea Bags
5.2. Asia-Pacific Green Tea Market by Nature
5.2.1. Organic
5.2.2. Conventional
6. Regional Analysis
6.1. China
6.2. India
6.3. Japan
6.4. Rest of Asia-Pacific
7. Company Profiles
7.1. Alkaloid AD Skopje
7.2. AMORE Pacific Corp.
7.3. Arbor Tea (New World Tea, LLC)
7.4. Associated British Foods PLC
7.5. Barry's Tea
7.6. Bettys & Taylors Group, Ltd.
7.7. Celestial Seasonings, Inc.
7.8. Tata Global Beverages
7.9. McLeod Russel India, Ltd.
7.10. Nestlé S.A.
7.11. Numi,Inc.
7.12. Organic IndiaPvt. Ltd.
7.13. R.Twining and Co., Ltd.
7.14. Starbucks Corp.
7.15. Unilever Group
1. ASIA-PACIFIC GREEN TEA MARKET RESEARCH AND ANALYSIS BY FORMAT, 2018-2025 ($ MILLION)
2. ASIA-PACIFIC GREEN TEA MARKET RESEARCH AND ANALYSIS BY NATURE, 2018-2025 ($ MILLION)
3. ASIA-PACIFIC GREEN TEA MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2018-2025 ($ MILLION)
1. ASIA-PACIFIC GREEN TEA MARKET SHARE BY FORMAT, 2018VS 2025 (%)
2. ASIA-PACIFIC GREEN TEA MARKET SHARE BY NATURE, 2018VS 2025 (%)
3. ASIA-PACIFIC GREEN TEA MARKET SHARE BY GEOGRAPHY, 2018VS 2025 (%)
4. INDIA GREEN TEA MARKET SIZE, 2018-2025 ($ MILLION)
5. CHINA GREEN TEA MARKET SIZE, 2018-2025 ($ MILLION)
6. JAPAN GREEN TEA MARKET SIZE, 2018-2025 ($ MILLION)
7. REST OF ASIA-PACIFIC GREEN TEA MARKET SIZE, 2018-2025 ($ MILLION)