The Asia-Pacific hair care market is projected to grow at a considerable CAGR of 6.8% during the forecast period (2021-2027). The market is set to display impressive growth during the augur period with some key trends emerging, such as changing lifestyle and rise in disposable income. According to the World Bank Organization 2021, the disposable income of Asia-Pacific has been revised to 7.9% for household disposable income. Furthermore, Asia-Pacific is largest consumer base of the companies across the globe; therefore various key market players are focusing on product innovation as per the consumer preference of Asia-Pacific. For instance, in June 2018, the Hindustan Unilever Ltd.'s men grooming brand Brylcreem launched a wide range of hairstyling creams, wax, gel, and all-in-one shampoo. The products are launched in the partnership with online shopping website Amazon. Through this partnership, the company aims to extend its 2-commerce sales in Asia-Pacific.

The Asia-Pacific hair care market is segmented based on product type and distribution channel. Based on the product type, the market is segmented as shampoo, conditioner, hair oil, hair colorants, hair styling products, and others. The other product type includes waxes, pastes, mousses, and hair treatment products. Based on the distribution channel, the market is segmented into offline channels and online channels. The offline channel comprises supermarket/ hypermarket, convenience stores, specialty stores, pharmacies/ drug stores, and others.  Among the product type, shampoo and other products such as the hair colorants segment are growing due to the growing fashion industry along with growth in cosmetic and personal care. Products with fragrances are available at many affordable prices, which is witnessing the significant growth of the hair care market in the region.

Based on the demographic viewpoint, the Asia-Pacific hair care market has been segmented into China, India, Japan, ASEAN, South Korea, and the Rest of Asia-Pacific. China is likely to hold a major share in the Asia-Pacific hair care market over the forecast period due to the rapidly rising consumption of premium hair care products in tier 1 cities and also, rising penetration in tier 2 & 3 cities of China. Additionally, Japan remains the largest market for hair styling products across the Asia-Pacific market.

Further, L'oreal S.A., The Procter & Gamble, Inc., Unilever Group, Johnson & Johnson Services, Inc., Revlon, Inc. Oriflame Holding AG, Shieseido Co. Ltd, and Amway Corp., among others are some of the prominent players functioning in the Asia-Pacific hair care market. New product launches & developments, partnerships, agreements, and acquisitions are some of the growth strategies adopted by the players to sustain in the highly competitive market. For instance, in October 2019, Shiseido Co., Ltd. signed an agreement to acquire DRUNK ELEPHANT through its subsidiary Shiseido Americas Corporation. This strategic acquisition will strengthen the company's existing hair and skincare products. The company will leverage the acquired company's global platform to expand its footprints across the globe.

RESEARCH METHODOLOGY

The market study of the Asia-Pacific hair care market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to break down the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary sources include:

• Financial reports of companies involved in the market
• Whitepapers, research papers, and news blogs
• Company websites and their product catalog

The report is intended for Hair Care solution provider companies, and its application such as manufacturing, retail, government and defense, and healthcare, among others, research institutes and universities, other related companies, and government organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

1. Asia-Pacific Hair Care Market Research and Analysis by Product Type
2. Asia-Pacific Hair Care Market Research and Analysis by Distribution Channel

The Report covers:

• Comprehensive research methodology of the Asia-Pacific hair care market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Asia-Pacific hair care market.
• Insights about market determinants that are stimulating the Asia-Pacific hair care market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of the market players.