Augmented Intelligence Market

Augmented Intelligence Market Size, Share & Trends Analysis Report by Technology (Machine Learning (ML), Natural Language Processing (NLP), Computer Vision, and Others), by Deployment Mode (Cloud, and On-Premises), and by Verticals (BFSI, IT & Telecom, Retail & Consumer Goods, Healthcare & Life Sciences, Manufacturing, Government & Defense, Energy & Utilities, Transportation & Logistics, Media & Entertainment, and Others) Forecast Period (2024-2031)

Published: Jul 2024 | Report Code: OMR2026555 | Category : Artificial Intelligence | Delivery Format: /

Augmented intelligence market is anticipated to grow at a CAGR of 23.5% during the forecast period (2024-2031).  The market is rapidly growing owing to technological advancements, increasing demand across industries, cloud computing adoption, and strong government and regulatory support. The focus on ethical and secure AI, enhanced data availability, competitive advantage, and collaborative ecosystem development are key factors driving the market forward. AI-driven diagnostics, personalized medicine, predictive analytics, and cloud computing are revolutionizing patient care, manufacturing, and finance sectors. The market is also gaining a competitive edge through business intelligence, innovation, and efficiency improvements. 

augmented intelligence market dynamics

Market Dynamics

Government Initiatives and Policies 

The development of AI technology is promoted by government initiatives and regulations in addition to large organizational investments in AI research and development. According to the National Science Foundation (NSF.gov), in October 2023, NSF investments in AI security include a significant $10.9 million investment through the Safe Learning-Enabled Systems program. This funding is used to support research aimed at the development of responsible AI technologies. Additionally, the White House's executive order on AI safety and security has designated NSF to collaborate with federal agencies, academia, and the private sector in designing a pilot program for a National Artificial Intelligence Research Resource. 

Technological Advancements in AI and AR

The development of probable special effects and increased user engagement generated by advances in AI and AR technologies, such as generative AI and AR integration, has transformed daily activities that propel the market growth. For instance, in June Snapchat introduced generative AI technology, allowing users to create realistic special effects using phone cameras. The company aims to stay ahead of rivals like Meta and attract new users and advertisers through AI-powered lenses. 

Market Segmentation

  • Based on technology, the market is segmented into machine learning (ML), natural language processing (NLP), computer vision, and others (spatial navigation, logical reasoning, and pattern recognition).
  • Based on the deployment mode, the market is segmented into cloud, and on-premises.
  • Based on verticals, the market is segmented into BFSI, IT & telecom, retail & consumer goods, healthcare & life sciences, manufacturing, government & defense, energy & utilities, transportation & logistics, media & entertainment, and others (travel, and hospitality).

Cloud Sub-Segment To Hold a Considerable Market Share

The adoption of AI-driven automation is on the rise driven by the need to improve productivity and decrease operational costs that propel market growth. For instance, in April 2024, Microsoft launched new industrial AI innovations, transforming the manufacturing industry from the cloud to the factory floor. The shift is causing organizations to re-evaluate business models and address challenges such as data siloes, supply chain visibility issues, labor shortages, and employee upskilling.

Regional Outlook

The global augmented intelligence market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America). 

Expanding Start-up Ecosystem In the Asia-Pacific Region

India's startup industry is growing and gaining investments owing to its innovative AI solutions. AI start-ups can gain resources, finance, and mentorship through supportive programs. According to Observer Research Foundation (ORF) org, in May 2024, India's AI projections, the country's economy can grow by $1.0 trillion by 2035. Generative AI merely can boost GDP by $359 billion in 2029–2030, producing a compound annual growth rate of 0.9–1.1%. The significant growth in AI startups can boost the regional augmented intelligence market.

Augmented Intelligence Market Growth by Region 2024-2031

augmented intelligence market growth, by region

North America Holds Major Market Share

The high emphasis of the US-based research institutes on cybersecurity method developments to reduce risks related to data breaches and cyber threats in AI applications is a key contributor to the high share of the regional market. For instance, in May 2023, the US National Science Foundation invested $140.0 million to establish seven new National Artificial Intelligence Research Institutes. The institutes will focus on ethical AI systems, cybersecurity, climate change solutions, brain understanding, and education. The investment is part of a broader federal government effort to address AI-related opportunities and risks.?

Market Players Outlook

augmented intelligence market players outlook

*Note: Major Players Sorted in No Particular Order.

The major companies serving the augmented intelligence market include Amazon Web Services, Inc., IBM Corp., Microsoft Corp., Google LLC, and SAP SE among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in February 2024, IBM and Wipro collaborated to introduce an Enterprise AI-ready platform that can assist customers with their AI endeavors by utilizing IBM Watson. By utilizing IBM Watsonx's AI and data platform, the platform enables clients to construct fully integrated and customized AI environments. By improving operations through the use of tools, LLMs, streamlined procedures, and strong governance, the platform prepares the path for the development of future industry analytic solutions based on Watsonx. data and AI.

The Report Covers

  • Market value data analysis of 2023 and forecast to 2031.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global augmented intelligence market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Industry Trends

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.2. Amazon Web Services, Inc

3.2.1. Overview

3.2.2. Financial Analysis 

3.2.3. SWOT Analysis

3.2.4. Recent Developments

3.3. IBM Corp.

3.3.1. Overview

3.3.2. Financial Analysis 

3.3.3. SWOT Analysis

3.3.4. Recent Developments

3.4. Microsoft Corp.

3.4.1. Overview

3.4.2. Financial Analysis 

3.4.3. SWOT Analysis

3.4.4. Recent Developments

3.5. Key Strategy Analysis

4. Market Segmentation

4.1. Global Augmented Intelligence Market by Technology

4.1.1. Machine Learning (ML)

4.1.2. Natural Language Processing (NLP)

4.1.3. Computer Vision

4.1.4. Others (Spatial Navigation, Logical Reasoning, and Pattern Recognition)

4.2. Global Augmented Intelligence Market by Deployment Mode

4.2.1. Cloud

4.2.2. On-Premises

4.3. Global Augmented Intelligence Market by Verticals

4.3.1. BFSI

4.3.2. IT & Telecom

4.3.3. Retail & Consumer Goods

4.3.4. Healthcare & Life Sciences

4.3.5. Manufacturing

4.3.6. Government & Defense

4.3.7. Energy & Utilities

4.3.8. Transportation & Logistics

4.3.9. Media & Entertainment

4.3.10. Others (Travel, and Hospitality)

5. Regional Analysis

5.1. North America

5.1.1. United States

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

5.4.1. Latin America

5.4.2. Middle East and Africa

6. Company Profiles 

6.1. Aible, Inc.

6.2. Alibaba Group

6.3. Apple Inc.

6.4. Capgemini Services SAS

6.5. COSMO TECH

6.6. DataRobot, Inc.

6.7. Google LLC

6.8. Intel Corp.

6.9. Lucidworks

6.10. MicroStrategy Inc.

6.11. NEORIS DE MÉXICO, S.A. DE C.V.

6.12. Oracle Corp.

6.13. QlikTech International AB

6.14. Salesforce, Inc. 

6.15. SAP SE

6.16. SAS Institute Inc.

6.17. Sisense Ltd.

6.18. Squirro AG

6.19. Stradigi AI Inc. 

6.20. Tellius, Inc.

1. Global Augmented Intelligence Market Research And Analysis By Technology, 2023-2031 ($ Million)

2. Global Machine Learning In Augmented Intelligence  Market Research And Analysis By Region, 2023-2031 ($ Million)

3. Global Natural Language Processing In Augmented Intelligence Market Research And Analysis By Region, 2023-2031 ($ Million)

4. Global Computer Vision In Augmented Intelligence Market Research And Analysis By Region, 2023-2031 ($ Million)

5. Global Event Analytics & Reporting Management Technology Market Research And Analysis By Region, 2023-2031 ($ Million)

6. Global Other Technology In Augmented Intelligence Market Research And Analysis By Region, 2023-2031 ($ Million)

7. Global Augmented Intelligence Market Research And Analysis By Deployment Mode, 2023-2031 ($ Million)

8. Global Cloud-Based Augmented Intelligence Market Research And Analysis By Region, 2023-2031 ($ Million)

9. Global On-Premises Augmented Intelligence Market Research And Analysis By Region, 2023-2031 ($ Million)

10. Global Augmented Intelligence Market Research And Analysis By Verticals, 2023-2031 ($ Million)

11. Global Augmented Intelligence For BFSI Market Research And Analysis By Region, 2023-2031 ($ Million)

12. Global Augmented Intelligence For IT & Telecom Market Research And Analysis By Region, 2023-2031 ($ Million)

13. Global Augmented Intelligence For Retail & Consumer Goods Market Research And Analysis By Region, 2023-2031 ($ Million)

14. Global Augmented Intelligence For Healthcare & Life Sciences Market Research And Analysis By Region, 2023-2031 ($ Million)

15. Global Augmented Intelligence For Manufacturing Market Research And Analysis By Region, 2023-2031 ($ Million)

16. Global Augmented Intelligence For Government & Defense Market Research And Analysis By Region, 2023-2031 ($ Million)

17. Global Augmented Intelligence For Energy & Utilities Market Research And Analysis By Region, 2023-2031 ($ Million)

18. Global Augmented Intelligence For Transportation & Logistics Market Research And Analysis By Region, 2023-2031 ($ Million)

19. Global Augmented Intelligence For Media & Entertainment Market Research And Analysis By Region, 2023-2031 ($ Million)

20. Global Augmented Intelligence For Other Vertical Market Research And Analysis By Region, 2023-2031 ($ Million)

21. Global Augmented Intelligence Market Research And Analysis By Region, 2023-2031 ($ Million)

22. North American Augmented Intelligence Market Research And Analysis By Country, 2023-2031 ($ Million)

23. North American Augmented Intelligence Market Research And Analysis By Technology, 2023-2031 ($ Million)

24. North American Augmented Intelligence Market Research And Analysis By Deployment Mode, 2023-2031 ($ Million)

25. North American Augmented Intelligence Market Research And Analysis By Verticals, 2023-2031 ($ Million)

26. European Augmented Intelligence Market Research And Analysis By Country, 2023-2031 ($ Million)

27. European Augmented Intelligence Market Research And Analysis By  Technology, 2023-2031 ($ Million)

28. European Augmented Intelligence Market Research And Analysis By Deployment Mode, 2023-2031 ($ Million)

29. European Augmented Intelligence Market Research And Analysis By Verticals, 2023-2031 ($ Million)

30. Asia-Pacific Augmented Intelligence Market Research And Analysis By Country, 2023-2031 ($ Million)

31. Asia-Pacific Augmented Intelligence Market Research And Analysis By Technology, 2023-2031 ($ Million)

32. Asia-Pacific Augmented Intelligence Market Research And Analysis By Deployment Mode, 2023-2031 ($ Million)

33. Asia-Pacific Augmented Intelligence Market Research And Analysis By Verticals, 2023-2031 ($ Million)

34. Rest Of The World Augmented Intelligence Market Research And Analysis By Region, 2023-2031 ($ Million)

35. Rest Of The World Augmented Intelligence Market Research And Analysis By Technology, 2023-2031 ($ Million)

36. Rest Of The World Augmented Intelligence Market Research And Analysis By Deployment Mode, 2023-2031 ($ Million)

37. Rest Of The World Augmented Intelligence Market Research And Analysis By Verticals, 2023-2031 ($ Million)

1. Global Augmented Intelligence Market Share By Technology, 2023 Vs 2031 (%)

2. Global Machine Learning In Augmented Intelligence Market Share By Region, 2023 Vs 2031 (%)

3. Global Natural Language Processing In Augmented Intelligence Market Share By Region, 2023 Vs 2031 (%)

4. Global Computer Vision In Augmented Intelligence Market Share By Region, 2023 Vs 2031 (%)

5. Global Other Technology In Intelligence Market Share By Region, 2023 Vs 2031 (%)

6. Global Augmented Intelligence Market Share By Deployment Mode, 2023 Vs 2031 (%)

7. Global Cloud-Based Augmented Intelligence Market Share By Region, 2023 Vs 2031 (%)

8. Global On-Premises Augmented Intelligence Market Share By Region, 2023 Vs 2031 (%)

9. Global Augmented Intelligence Market Share By Verticals, 2023 Vs 2031 (%)

10. Global Augmented Intelligence For BFSI Market Share By Region, 2023 Vs 2031 (%)

11. Global Augmented Intelligence For IT & Telecom Market Share By Region, 2023 Vs 2031 (%)

12. Global Augmented Intelligence For Retail & Consumer Goods Market Share By Region, 2023 Vs 2031 (%)

13. Global Augmented Intelligence For Healthcare & Life Sciences Market Share By Region, 2023 Vs 2031 (%)

14. Global Augmented Intelligence For Manufacturing Market Share By Region, 2023 Vs 2031 (%)

15. Global Augmented Intelligence For Government & Defense Market Share By Region, 2023 Vs 2031 (%)

16. Global Augmented Intelligence For Energy & Utilities Market Share By Region, 2023 Vs 2031 (%)

17. Global Augmented Intelligence For Transportation & Logistics Market Share By Region, 2023 Vs 2031 (%)

18. Global Augmented Intelligence For Media & Entertainment Market Share By Region, 2023 Vs 2031 (%)

19. Global Augmented Intelligence For Other Vertical Market Share By Region, 2023 Vs 2031 (%)

20. Global Augmented Intelligence Market Share By Region, 2023 Vs 2031 (%)

21. Us Augmented Intelligence Market Size, 2023-2031 ($ Million)

22. Canada Augmented Intelligence Market Size, 2023-2031 ($ Million)

23. UK Augmented Intelligence Market Size, 2023-2031 ($ Million)

24. France Augmented Intelligence Market Size, 2023-2031 ($ Million)

25. Germany Augmented Intelligence Market Size, 2023-2031 ($ Million)

26. Italy Augmented Intelligence Market Size, 2023-2031 ($ Million)

27. Spain Augmented Intelligence Market Size, 2023-2031 ($ Million)

28. Rest Of Europe Augmented Intelligence Market Size, 2023-2031 ($ Million)

29. India Augmented Intelligence Market Size, 2023-2031 ($ Million)

30. China Augmented Intelligence Market Size, 2023-2031 ($ Million)

31. Japan Augmented Intelligence Market Size, 2023-2031 ($ Million)

32. South Korea Augmented Intelligence Market Size, 2023-2031 ($ Million)

33. Rest Of Asia-Pacific Augmented Intelligence Market Size, 2023-2031 ($ Million)

34. Latin America Augmented Intelligence Market Size, 2023-2031 ($ Million)

35. Middle East And Africa Augmented Intelligence Market Size, 2023-2031 ($ Million)