Australia is forecast to show modest growth in the passenger car airbag market. Cohesive government regulation, early adoption of the New Car Assessment Program, consumer awareness toward vehicle safety are among the major factor augmenting the growth of the market. Vehicle recall due to faulty airbags is one of the major challenges for the industry. In Australia, companies such as Audi, BMW, Chrysler, Ferrari, Ford, General Motors Chevrolet, Honda, Jeep and so on have to recall their cars due to faulty airbags. 

High adoption of airbags has been witnessed in the country. In cars, the front airbag was introduced in 1990. By 2014, around 80% of the light vehicles have a driver's airbag. In the country, passenger cars have reduced the fatality in road accidents by 25% in a front-impact crash. The government has mentioned various laws regarding the safety of driver and passenger under the Australian Design Rule (ADR). ADR 69 is related to full-frontal crash protection and ADR 73 is rule related to offset frontal impact occupant protection. The Australasian New Car Assessment Program (ANCAP) was founded in 1993. The program focuses on the crash testing of vehicles for the Australian and New Zealand vehicles and also publishes results for consumers. 

The Australian passenger car airbag market is segmented on the basis of type and vehicle type. By type, the market is further divided into front airbag, side airbag, curtain airbag, and knee airbag. By vehicle type, the market is segmented into Hatchback, Sedan, and SUV. Major companies contributing to the Australian passenger car airbag market include Autoliv Inc., Continental AG, DENSO Corp., Hyundai Mobis Co., Ltd., Key Safety Systems, Inc., Robert Bosch GmbH, TRW Automotive Holdings Corp. and so on. The market players are considerably contributing to the market growth by the adoption of various strategies including new product launch, merger, and acquisition, collaborations with government, and technological advancements to stay competitive in the market. 

Research Methodology

The market study is incorporated by extensive primary and secondary research conducted by the research team.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. In the report, the analysis of the country is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts to brings authenticity to the reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for automotive companies, auto-ancillary companies, vendors, government organizations, venture capitalists for the comprehensive market analysis. The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Australia Passenger Car Airbag Market Research and Analysis by Type
2. Australia Passenger Car Airbag Market Research and Analysis by Vehicle Type

The Report Covers

• Comprehensive research methodology of the Australia Passenger Car Airbag Market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Australia Passenger Car Airbag Market.
• Insights about market determinants which are stimulating the Australia Passenger Car Airbag Market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.