Automotive Air Purifier market is anticipated to grow at a CAGR of 12.8% during the forecast period (2023-2030). Automotive air purifier is a device that is designed to remove pollutants from the air inside of a vehicle. These pollutants can include dust, pollen, pet dander, smoke, and fumes. Automotive air purifiers can help to improve the quality of the air inside of a vehicle, which can lead to several health benefits, including reduced risk of respiratory problems. Pollutants in the air can irritate the lungs and trigger respiratory problems such as asthma and allergies.

Segmental Outlook 

The global Automotive Air Purifier market is segmented on the type, technology, and sales channel. based on the type, the market is sub-segmented into air purifier, air ionizer and hybrid. based on technology, the market is sub-segmented into hepa filter, active carbon system and photo catalytic. And based on the sales channel, the market is sub-segmented into car manufacturer and aftermarket. Among the type, the Air Purifier sub-segment is anticipated to hold a considerable share of the market, owing to increasing concentration air pollution which has been linked to a variety of health problems, including respiratory illnesses, heart disease, and cancer. Automotive air purifiers can help to reduce exposure to these harmful pollutants by filtering out particulates and other contaminants.

The Hepa Filter Sub-Segment is Anticipated to Hold a Considerable Share of the Global Automotive Air Purifier Market

Among the technology, the Hepa Filter sub-segment is expected to hold a considerable share of the global Automotive Air Purifier market. HEPA is a type of pleated mechanical air filter. It is an acronym for "high efficiency particulate air [filter]" (as officially defined by the US Dept. of Energy).  This type of air filter can theoretically remove at least 99.97% of dust, pollen, mold, bacteria, and any airborne particles with a size of 0.3 microns (µm). This segmental growth is attributed to several factor such as, rising air pollution levels and consumers are becoming increasingly aware of the importance of clean air. The companies are also focusing on introducing new type of heap filters in the market. For instance, Steelbird, one of the leading names in the automotive industry, has partnered with A.L. Group of Israel to bring SMART patented technology in car cabin filters with aromatic sense to India. This innovative technology ensures that the air inside the car cabin is free of harmful pollutants, and is infused with a refreshing aroma, making the driving experience more pleasant and enjoyable.

The SMART patented technology is designed to provide superior air filtration and purification, removing harmful pollutants and allergens from the air inside the car cabin. It uses a multi-stage filtration process to trap particles as small as 0.1 microns, including dust, pollen, and other allergens. The activated carbon layer in the filter helps to remove odors and harmful gases, while the HEPA filter removes 99.97% of airborne particles, ensuring clean and fresh air inside the car cabin.

Regional Outlook

The global Automotive Air Purifier market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, Asia pacific is anticipated to hold a prominent share of the market across the globe, owing to increasing concentration of air pollutants in urban areas is a major concern for public health in the region. Air pollution has been linked to a variety of health problems, including respiratory illnesses, heart disease, and cancer. hence, the market players are focusing on product launches in the region. For instance, In October 2021, Honda Cars India Ltd. (HCIL), is offering in its cars an innovative antivirus cabin air filter that is effective in capturing a wide range of germs, allergens, and even viruses that cause significant health problems. Developed in cooperation with Freudenberg, the new cabin air filter offered as an alternative accessory to the standard Honda pollen filter. The new fitment is now available at all Honda dealerships across India and comes pre-installed in newer models.

Global Automotive Air Purifier Market Growth, by Region 2023-2030

The North America Region is Expected to Grow at a Significant CAGR in the Global Automotive Air Purifier Market

Among all regions, the North America regions is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to growing awareness of the health benefits of clean air, increasing urbanization and growing awareness of the health benefits of clean air. Hence, the market players are focusing on strategic initiatives such as partnership, merger, and product launch in the market.  For instance, in March 2022, Premium Guard Inc. introduce PUREFLOW Cabin Air Fresheners for Cars, an innovative new product poised to revolutionize the car air freshener marketplace. PUREFLOW's patented cabin air freshener technology, crafted using natural and recycled ingredients with slow-release technology, ensures that scents last for over 90 days, compared to traditional fresheners that typically last only 30 days. PUREFLOW's patented new cabin air fresheners for cars are designed to snap directly onto a cabin air filter, completely out of sight of vehicle occupants.

Market Players Outlook

The major companies serving the Automotive Air Purifier market include Agcen Air Purifier, Ansio India Private Ltd, DENSO Corp, Ecom Ventures, Elofic Industries Ltd, Eureka forbes ltd, Foshan uobio Electrical Appliance Co., Ltd., Guangzhou Haike Electronics Technology Co., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in October 2022, Hengst collaborates with auto tech company on vehicle interior air filtration. Filtration specialist Hengst SE and automotive sensor and electronics supplier Paragon GmbH & Co KGaA have entered into a strategic partnership to break new ground in vehicle interior air filtration. The two companies will combine their expertise to bring filtration solutions to the market that sustainably keep dust, bacteria, fungi and viruses out of vehicle interiors.

The Report Covers

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global Automotive Air Purifier market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.