Automotive film market is anticipated to grow at a CAGR of 7.8% during the forecast period. Increasing demand for heat reduction and UV protection from the automotive industry, increasing demand for paint protection owing to higher maintenance costs, technological advancements, growing automotive industry and concerns for safety and security are driving the market for automotive films. Consumers and vehicle owners are becoming more aware of the benefits of automotive films, including UV protection, heat rejection, glare reduction, and enhanced privacy. But regulations with due to visible light transmission have led the ban on window tints in few countries, which are expected to restrain growth over the forecast period. Increase in production of vehicles in recent years have boosted the market growth. For instance, in 2022, 85.4 million motor vehicles were produced across the globe, an increase of 5.7% compared to 2021.

Segmental Outlook  

The global automotive film market is segmented based on the films type, application, and vehicle type. Based on the films type, the market is sub-segmented into automotive window films, automotive wrap films and paint protection films. Based on, application, the market is sub-segmented into on interior and exterior. Based on vehicle type, the market is sub-segmented into passenger vehicles and commercial vehicles. Among the application, the exterior sub-segment is anticipated to hold a considerable share of the market. Automotive films are widely used in exterior parts due to their protective properties, durability, and aesthetic benefit. These coatings offer an additional layer of protection to the outside of the vehicle by withstanding external factors like sunlight, rain, and broken glass. By enhancing the paint or bodywork with more color, gloss, or texture, they also improve the vehicle's appearance. These films repair minor scratches and help in prolonging the exterior's span.

Passenger Vehicles Sub-Segment is Anticipated to Hold a Prominent Share in the Global Automotive Film Market  

Among the vehicle type, passenger vehicles are anticipated to hold a prominent share of the market. The increase in demand for passenger automobiles spurred on by the surge in the population of middle-income groups and the improving standard of living in emerging nations. According to International Organization of Motor Vehicle Manufacturers (OICA), in 2021, the global production of passenger cars was around 57.05 million units, up from 55.83 million units the previous year. Same pattern of growth was observed in Indian market as well. According to the Society of Indian Automobile Manufacturers (SIAM), sales of passenger vehicles in India increased by 13.2% in the fiscal year 2021 to 3.07 million from 2.71 million in the year 2020. 

People demands their cars to look eye-catching and attractive with weather resistance, and UV blocking henceforth they apply automotive films on cars. In order to minimize the excessive heat that is transferred to passenger vehicles, window films are laminated either on exterior or the interior of the glass windows. This offers both sustainability and protection to the vehicles. Paint Protection Film (PPF) protect the paint from scratches and the color remains new, maintaining the high resale value of your car. A PPF shields the paint against damage from flying debris, insect stains, and environmental hazards. It forms a protective layer that protects the car paint from damage and allows it to shine.

Regional Outlook

The global automotive film market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, the North America regional market is expected to grow considerably over the forecast period owing to higher popularity of passenger cars in the region and awareness about skin disease caused by escalating global temperature and heat levels in the region. Excessive sun exposure, even without sunburn, increases risk of skin cancer, such as melanoma. Applying automotive film on vehicle keeps individual safe from UV lights and more exposure from sun. 

Global Automotive film Market Growth, by Region 2023-2030

Asia-Pacific is Expected to Hold a Prominent Share in the Global Automotive film

Asia-Pacific is dominating the automotive film market over the forecast period owing to growing automotive production and sales growth in countries such as China, India, Indonesia, and Japan. Furthermore, these countries have witnessed a considerable increase in higher consumption of auto tints due to the growing requirements for security and privacy. The increasing popularity of luxury cars across several emerging economies along with the expanding on-road vehicle fleet are some other prominent factors favouring the market growth in the region.

China continues to be the largest vehicle market around the globe by both annual sales and manufacturing output, with domestic production expected to reach 35 million vehicles by 2025. According to Ministry of Industry and Information Technology, over 26 million vehicles were sold in 2021, including 21.48 million passenger vehicles, an increase of 7.1% from 2020. Commercial vehicle sales reached 4.79 million units, down 6.6% from 2020. While Japan is the second-largest vehicle producer in the Asia-Pacific region. Around 7.85 million vehicles were produced in Japan in 2021. China is home for major market player of automotive films such as UPPF and Guangzhou U-NICK with market experience over 20 years. 

Market Players Outlook

The major companies serving the global automotive film market include 3M Co., Eastman Chemical Company, Johnson Window Films, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in February 2023, Eastman Chemical Company acquired Ai-Red Technology (Dalian) Co., Ltd. This acquisition demonstrates Eastman’s commitment to driving growth in performance films and the paint protection and window film markets. The investment further strengthens the company’s ability to deliver consistent and superior value as a specialty materials company and expands the service level in China and the Asia Pacific region. 

The Report Covers

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global automotive film market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.