Automotive seat market is anticipated to grow at a considerable CAGR of 4.0% during the forecast period. The growing automobile industry across the globe has created demand for automotive seat which has resulted in the growth of the global automotive seat market. For instance, in January 2023, Babyark launched the babyark convertible car seat at the 2023 Consumer Electronics Show (CES). The car seat introduces a holistic approach to safety, focusing on the materials it is made of which include composites and the technology that has been added to it. The seat is introducing a new standard of safety for children. Such launches are further contributing to the market growth.

The considerable rise in the demand for utility vehicles in highly populated countries such as China, India, and Brazil has driven the demand for passenger cars. Comfortable seat is a key attribute in passenger cars; therefore, rising passenger car production is anticipated to drive the growth of this market. Several global OEMs are investing in this market either through joint ventures with established players or after FDI norms have been invested directly in setting up their production unit or enhancing their sales and dealership networks across the globe. Moreover, high demand for e-class, crossovers, SUVs, and hatchbacks is driving the passenger vehicle segment, which, in turn, is likely to boost the automotive seat market. The rise in preferences for private transport and purchasing power of consumers is driving the passenger vehicle segment of the market which in turn driving the global automotive seat market.

The high costs of modular and advanced seats in comparison to traditional seats may slower the growth of the automotive seat market. However, the increasing use of lightweight materials to reduce the weight of automotive seats is creating lucrative opportunities in the global automotive seat market. Rising SUV demand and rising vehicle production is further anticipated to promote the market demand. Moreover, the companies are also using leather seats for the customers choosing leather seats for their comfort.

Segmental Outlook

The global automotive seat market is segmented based on material type, technology, and sales. Based on material type, the market is sub-segmented into synthetic leather, genuine leather, and fabric. Based on the technology, the market is augmented into standard seats, powered seats, and other seats. Based on sales, the market is bifurcated into OEM and aftermarket.

Powered Automotive Seats Sub-Segment is Anticipated to Hold a Considerable Share of the Market

Among the technology, the powered automotive seats sub-segment is expected to hold a considerable share of the market. Powered seats in cars use electric motors in place of manual levers, cranks, and knobs to adjust seat position and recline. The big companies operating in this automotive seat market use various strategies to aid in proliferation with the integration of electrical components, thus increasing comfort. They provide a variety of functions, such as ventilation, heating, and massaging. Another important factor aiding the increasing penetration of technology in the automotive seat market is automated seat adjustment using sensors to ensure comfort. For instance, in October 2022, NHK Spring Co. Ltd. developed powered automotive seats which reduces motion sickness. 

Regional Outlooks

The global automotive seat market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the European automotive seat market is anticipated to make considerable contribution to the global automotive seat market, owing to the wide and strong presence of automotive manufacturers.

Global Automotive Seat Market Growth by Region 2023-2030

The Asia-Pacific Region is Anticipated to Exhibit a Significant Growth in the Global Automotive Seat Market 

Among all the regions, the Asia-Pacific region held a considerable share of the global automotive seat market owing to the higher volume of vehicle production in major countries, including India, China, and Japan, as these countries provides lower manufacturing and labor costs compared to other regions. According to the India Brand Equity Foundation (IBEF), India’s annual production of vehicle or automobiles in FY22 was 22.9 million. India is presently the 6th biggest passenger vehicle manufacturer globally and the 2nd leading commercial vehicle developer. India is also a prominent auto exporter and has strong export growth expectations for the near future. In addition, several initiatives by the Indian government such as the Automotive Mission Plan 2026, scrappage policy, and production-linked incentive scheme in the Indian market are expected to make India one of the global leaders in the two-wheeler and four-wheeler market by 2022. 

The demand for powered and heated seats is expected to grow in this region, owing to the increasing demand for technologically advanced features by customers; China, as the global automotive manufacturing hub, has a large number of industry participants, with the majority of foreign industry leaders forming joint ventures and acquisitions with local manufacturers. For instance, in October 2022,  Magna announced a joint venture with Guangdong Huatie Tongda High-Speed Railway Equipment Corporation in Qingdao, Shandong, to provide seating system solutions for designated clients' New Energy Vehicles.

Market Players Outlook

The major companies serving the global automotive seat market include Total S.A., Castrol Limited., Cummins Filtration, Valvoline International Inc., and Exxon Mobil Corp. among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. The companies are focusing on geographic expansion to increase their customer base and to enhance revenue generation. 

The Report Covers

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global automotive seat market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.