The global automotive tinting film market is anticipated to grow at a CAGR of 4.8% during the forecast period. The rising consumer concern for protecting their vehicles from scratches and other paint damages is a major factor driving the growth of the automotive tinting film market. With the use of tinting films, the vehicle can be laminated to keep its new aesthetic appearance for a long time. Dyed window tint, metalized window tint, ceramic window tint, carbon window tint, hybrid tint, and crystalline tint are some of the most common automotive tinting films in the market. 

The tinting films also block the UV solar rays from entering the vehicle cabin, thus, helping in reducing the interior temperature of the vehicle. Due to this reason several consumers use tinting films in the countries with hot weather. This report will further analyse all the primary as well as secondary factors that are directly or indirectly impacting the growth of the automotive tinting film market.

Impact of COVID-19 Pandemic on the Global Automotive Tinting Film Market

The sales of new automotive vehicles were greatly reduced during the COVID-19 pandemic as the disposable income of consumers were drastically reduced during the pandemic due to the loss of job. People across the globe had avoided spending on non-essential goods as a result of the same. This drastically reduced the demand for automotive tinting films. As the COVID-19 situation gets normalized the market is expected to show a U-shaped recovery during the forecast period.

Segmental Outlook 

The global automotive tinting film market is segmented based on the type and vehicle type. Based on the type, the market is segmented into window films/tints, paint protection films, and wrapping films. The market for window films/tints is declining due to stringent government regulations. For instance, according to the Motor Vehicles Act 1988, the front and rear windshield should be more than 70% VLT (visual light transmission) while the allowed VLT percentage for other windows is 50% in India. However, later in 2012, the Supreme Court of India completely prohibited the use of window tints in passenger vehicles as some cases of misusage of these tints for illegal activities are observed in the country.

Based on the vehicle type, the market is sub-segmented into commercial vehicles and passenger vehicles. The commercial vehicles segment is expected to grow fastest during the forecast period. Car rental companies, taxicab companies, public utilities, public bus companies, and police departments are some of the major end-users of tinting films in the commercial vehicle segment. These organizations deploy graphical films on their vehicles to advertise their brands or make their vehicles uniquely recognizable to the crowd. Quick service restaurants, such as Zomato, and Uber, are the major end-user of graphical films among other users. There is a rising trend in the automotive advertisement which is a major factor boosting the growth of this segment, as several companies are now deploying vehicle advertising agencies for their marketing activities. The above-mentioned segments can also be customized as per the requirements.

Regional Outlooks

The global automotive tinting film market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, and Others), and the Rest of the World (the Middle East & Africa, and Latin America).  The market can also be analyzed for a particular region or country level as per the requirement. 

Global Automotive Tinting Film  Market Growth by Region, 2022-2028

The North American Region Holds a Significant Share in the Global Automotive Tinting Film Market

The North American region holds a significant share in the global automotive tinting film market owing to the rising number of automotive vehicles in this region. The US is the major contributing nation in this regional market. According to the US Department of Transportation, there are 8,140 thousand fleet passenger vehicles (including cars, vans, and SUVs) in the US in 2020, and 3,424 thousand fleet commercial vehicles (including trucks, buses, and taxis). These numbers are increasing rapidly over time, with which the market for automotive tinting films will also grow during the forecast period.

Market Players Outlook

The major companies serving the global automotive tinting film market include 3M Co., Saint-Gobain S.A., Eastman Chemical Co., Filmtack Pte Ltd., Johnson Window Films Inc., LINTEC Corp., and Garware Polyester, Ltd. among others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in January 2020, Eastman Chemical Co. announced the capacity expansion to support a new coating and laminating line at its manufacturing facility based in Dresden of Germany, which will be completed by mid of 2021, thereby is expected to enhance the company's paint protection and window film product portfolio for various end-user industries including automotive and others.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global automotive tinting film market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market