Baby Care Products Market

Global Baby Care Products Market Size, Share & Trends Analysis Report by Product Type (Baby Food & Beverages, Cosmetics, Toiletries & Fragrances, and Others), and by Distribution Channel (Retail & Supermarket and Online Platform) Forecast, 2020-2026
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2022859 | Category : Consumer Goods | Delivery Format: /

The global baby care products market is projected to grow at a CAGR of 5.8% during the forecast period (2020-2026). The key factors that drive the growth of the market include the rising baby health concerns and inclination towards the adoption of premium and luxury baby products among others. Urbanization is also one of the factors which are leading to a modern lifestyle which has urged individuals to focus on safe and premium baby care products, thus contributing to the market growth. Rising disposable income, changing lifestyle particularly in developing countries, and the availability of various trendy products are some other major factors that have played an imperative role in the increased spending on baby care products which resulted in the market growth. 

Along with such growth encouraging factors of the market, well-established distribution channels for baby care products are also among the growth flourishing factors of the baby care products market over the forecast period. However, side effects associated with the continuous utilization of these products coupled with higher prices of the baby care products are likely to be the challenging factors for the growth of the market during the forecast period. 

Segmental Outlook

The global baby care products market is segmented on the basis of product type and distribution channels. Based on the product type, the market is segmented into baby food & beverages, cosmetics, toiletries & fragrances, and others. Cosmetic products include skincare, haircare, and bath care products. While toiletries & fragrances include disposable diapers, training nappy, and baby wipes. Other products include oral care such as toothbrush and toothpaste. Based on the distribution channel, the market is bifurcated into retail & supermarket and online platforms.

Online Platform Segment to Grow Significantly During the Forecast Period 

Amongst the distribution channel segment of the market, the online platform segment is projected to exhibit lucrative growth in the market during the forecast period. The segmental growth of the market is attributed to the increased preferences of the customers for online channels. In the fast-paced lifestyle and amid the COVID-19 crisis, people generally prefer online purchasing that provides ease and convenient solutions. Further, increasing online buying patterns of the peoples that aids them in saving time and get products at affordable prices is also supporting the segmental growth of the market. Further, the growth of the online channels is also attributed to the various lucrative sales and discount offers provided by the companies.

Regional Outlook

The global baby care products market is geographically segmented into North America, Europe, Asia-Pacific, and the Rest of the World. North America is projected to hold a significant market share. The regional growth of the market is attributed to the presence of the major key player, preference of customers for buying premium and luxury products for them as well as babies. There is also an increased concern of parents regarding hygiene and cleanliness for the babies, which further supports the growth of the baby care products market over the forecast period.

Global Baby Care Products Market by Region, 2019 (%)

Besides, the Asia-Pacific region is expected to grow significantly over the forecast period, owing to the rapid urbanization in the country such as India. Further, the footprints of the key players are tapping the untapped region of the Asia-Pacific, which further offers opportunities for the future growth of the regional market. Additionally, increasing brand penetration and a strong distribution network are some other factors that accelerate market growth in the region. 

Market Players Outlook

Some of the prominent players operating in the global baby care products market include Procter & Gamble Co., Kimberly-Clark Corp., Johnson & Johnson Services Inc., Unilever United States, Inc., Avon Products Inc., Galderma Laboratories L.P., and The Himalaya Drug Co. These are the key companies providing various baby care products ranging from baby food and beverages to skin and hair care products. These key manufacturers are adopting various strategies such as new product launches and approvals, merger and acquisition, partnerships and collaborations, and many others in order to thrive in a competitive environment. 

The Report Covers

  • Market value data analysis of 2019 and forecast to 2026.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global baby care products market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Geography

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

2.3. Rules & Regulations

3. Competitive Landscape

3.1. Key Company Analysis

3.1.1. Procter & Gamble Co.

3.1.1.1. Overview

3.1.1.2. Financial Analysis 

3.1.1.3. SWOT Analysis

3.1.1.4. Recent Developments

3.1.2. Kimberly-Clark Corp.

3.1.2.1. Overview

3.1.2.2. Financial Analysis 

3.1.2.3. SWOT Analysis

3.1.2.4. Recent Developments

3.1.3. Johnson & Johnson Services Inc.

3.1.3.1. Overview

3.1.3.2. Financial Analysis 

3.1.3.3. SWOT Analysis

3.1.3.4. Recent Developments

3.1.4. Unilever United States, Inc.

3.1.4.1. Overview

3.1.4.2. Financial Analysis 

3.1.4.3. SWOT Analysis

3.1.4.4. Recent Developments

3.2. Key Strategy Analysis

4. Market Determinants

4.1. Motivators

4.2. Restraints

4.3. Opportunities

5. Market Segmentation

5.1. Global Baby Care Products Market by Product Type

5.1.1. Baby Food &Beverages

5.1.2. Cosmetics

5.1.3. Toiletries&Fragrances

5.1.4. Others

5.2. Global Baby Care Products Market by Distribution Channel

5.2.1. Retail & Supermarkets

5.2.2. Online Platform

6. Regional Analysis

6.1. North America

6.1.1. United States

6.1.2. Canada

6.2. Europe

6.2.1. UK

6.2.2. Germany

6.2.3. Italy

6.2.4. Spain

6.2.5. France

6.2.6. Rest of Europe 

6.3. Asia-Pacific

6.3.1. China

6.3.2. India

6.3.3. Japan

6.3.4. Rest of Asia-Pacific 

6.4. Rest of the World

7. Company Profiles 

7.1. Artsana SPA

7.2. Avon Products Inc.

7.3. BabyGo Baby Products GmbH

7.4. Beiersdorf AG

7.5. Dabur International Ltd.

7.6. Essity Aktiebolag

7.7. Galderma Laboratories L.P.

7.8. Henkel AG & Co. KGaA

7.9. Johnson & Johnson Services Inc.

7.10. Kimberly-Clark Corp.

7.11. LaboratoiresExpanscience, Inc.

7.12. NubyInc.

7.13. Mayborn Group, Ltd.

7.14. Nestle S.A.

7.15. Noodle & Boo, LLC

7.16. Pigeon Corp.

7.17. Procter & Gamble Co.

7.18. Rama Vision Ltd.

7.19. The Clorox Co.

7.20. The Himalaya Drug Co.

7.21. Unilever United States, Inc.

1. GLOBAL BABY CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2019-2026 ($ MILLION)

2. GLOBAL BABY FOOD & BEVERAGES MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

3. GLOBAL BABY COSMETICS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

4. GLOBAL BABY TOILETRIES & FRAGRANCES MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

5. GLOBAL OTHER BABY PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

6. GLOBAL BABY CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

7. GLOBAL BABY PRODUCTS AT RETAIL & SUPERMARKET MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

8. GLOBAL BABY PRODUCTS AT ONLINE PLATFORM MARKET RESEARCH AND ANALYSIS BY REGION, 2019-2026 ($ MILLION)

9. GLOBAL BABY CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2019-2026 ($ MILLION)

10. NORTH AMERICAN BABY CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)

11. NORTH AMERICAN BABY CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2019-2026 ($ MILLION)

12. NORTH AMERICAN BABY CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

13. EUROPEAN BABY CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)

14. EUROPEAN BABY CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2019-2026 ($ MILLION)

15. EUROPEAN BABY CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

16. ASIA-PACIFIC BABY CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2019-2026 ($ MILLION)

17. ASIA-PACIFIC BABY CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2019-2026 ($ MILLION)

18. ASIA-PACIFIC BABY CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)

19. REST OF THE WORLD BABY CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2019-2026 ($ MILLION)

20. REST OF THE WORLD BABY CARE PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2019-2026 ($ MILLION)


1. GLOBAL BABY CARE PRODUCTS MARKET SHARE BY PRODUCT TYPE, 2019 VS 2026 (%)

2. GLOBAL BABY CARE PRODUCTS MARKET SHARE BY DISTRIBUTION CHANNEL, 2019 VS 2026 (%)

3. GLOBAL BABY CARE PRODUCTS MARKET SHARE BY GEOGRAPHY, 2019 VS 2026 (%)

4. US BABY CARE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

5. CANADA BABY CARE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

6. UK BABY CARE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

7. FRANCE BABY CARE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

8. GERMANY BABY CARE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

9. ITALY BABY CARE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

10. SPAIN BABY CARE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

11. ROE BABY CARE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

12. INDIA BABY CARE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

13. CHINA BABY CARE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

14. JAPAN BABY CARE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

15. REST OF ASIA-PACIFIC BABY CARE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)

16. REST OF THE WORLD BABY CARE PRODUCTS MARKET SIZE, 2019-2026 ($ MILLION)