The global baby monitors market is anticipated to grow at a significant CAGR of 5.3% during the forecast period. Owing to the increasing additions and advances in the features of baby monitors devices. Various latest technologies and consumer demand for addition of smart technologies to the product has made it possible for baby monitor manufacturers to present products with increased features. These increased features include temperature sensors, cry detection, mobile alerts, two-way audio features, and others. With increased features monitors are also able to track breathing, temperature, and heart rate of the infant which offers better picture of baby’s health. Such product innovations and deployment of new technologies have created new opportunities in the baby monitor market. Industry manufacturers are inclining their efforts towards adding technologically advanced and smart features within the product. For instance, in 2020, Kami, the smart home security brand from YI Technology, launched KamiBaby. KamiBaby with its breakthrough technology offers parents the ability to check on their baby from afar through custom smart alerts. It also offers broad series of smart features including baby cry detection, advanced microphone, speaker capabilities, humidity and temperature measuring, night and wake up light, advanced sleep cycle insights, and sleep quality reports.

Impact of COVID-19 Pandemic on Global Baby Monitors Market

COVID-19 affected the sale of many electronic devices adversely due to supply chains disruption and closure of electronic manufacturing units globally. Travel bans across nation and interruption in logistics further resulted in scarcity of products in offline stores. However, the demand for smart baby monitors in hospitals and healthcare facilities was continually increasing. This increased demand was due to the immediate requirement of maintaining personal connection with patients in isolation. Healthcare professionals in hospitals started using baby monitors to provide two-way communications between patients and staff eliminating the necessity to enter the patient's room. Several companies have responded to this unexpected demand for baby monitors by making donations to hospitals and nursing homes. For instance, Philips has donated 3,200 baby monitors in collaboration with the online shopping site bol.com while VTech has committed to shipping up to 200 baby monitors directly to hospitals.

Segmental Outlook 

The global baby monitors market is segmented based on the product type, connectivity, and distribution channel. Based on the product type, the market is segmented into audio baby monitor, video baby monitor, and motion sensor baby monitor. Based on the connectivity, the market is sub-segmented into the wired and wireless/Wi-Fi. Based on distribution channel the market is sub categorized into offline retail channels and online retail channels. The above-mentioned segments can be customized as per the requirements. Among these, the online retail channels is expected to cater considerable growth rate compared to others, owing to the increased inclination of the population towards the e-commerce websites.

Global Baby Monitors Market Share by Product Type, 2021 (%)

The Video Baby Monitor Segment is Anticipated to Hold Prominent Market Share in the Global Baby Monitors Market

Based on the product type, the video baby monitor segment is estimated to hold prominent share in the market owing to the feature of real-time communication between parents and children. Video monitoring devices comprises of cameras, sensors, and smartphones which allows parents to securely contact their child through live video when they are away from home. Through these devices, parents can check the baby’s activity, nap time, and feeding schedule. Some video monitoring devices even integrated with features such as temperature sensor, two-way audio communication, and automatic mobile notifications. The increasing number of working people has increased the demand for video baby monitors by the working parents. Due to such increased demand, manufacturers are inclining their efforts in manufacturing baby monitors featuring HD video quality which is further boosting the segment growth. For instance, in 2021, VTech Communications, Inc. announced its first-ever range of LeapFrog Baby Monitors. The baby monitors are incorporated with features such as adaptive, dimmable night light, high-definition video, high-definition color LCD screens, color night vision and 360-degree pan, tilt camera with zoom.

Regional Outlooks

The global baby monitors market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). The market can be analyzed for region or country level as per the requirement.

Global Baby Monitors Market Growth, by Region 2022-2028

The Asia-Pacific is Anticipated to Hold Prominent Market Share of the Global Baby Monitors Market

The Asia-Pacific region is expected to hold a significant share in the global baby monitor market owing to rising working population and increasing acceptance of technologically advanced products in this region. According to Catalyst.org, in 2020, most parents were in the workforce in Australia, out of two-parent families with dependents, the majority (67%) of these families had two working parents. This rise in dual working families is positively driving the market of baby monitors in Australia. Along with this, population of country such as India and others are rapidly adopting technology which is inclining manufacturers to serve the demand with new product launches. For instance, in 2020, Hero Electronix entered the parenting technology category with the launch of the Qubo Baby Cam in India. Qubo Baby Cam is packed with a host of features like two-way talk with echo cancellation, ai-enabled baby cry alert, smart virtual cradle, auto lullaby and more.

Market Players Outlook

The major companies serving the global baby monitors market include Koninklijke Philips N.V., Mikucare, Samsung Electronics Co. Ltd., Summer Infant (USA), Inc., The Holding Angelcare Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in 2019, Nanit, a creator of advanced baby monitor in nursery launched Nanit Plus camera and series of Breathing Wear in the UK market. Nanit’s products allow parents to monitor and track their baby, their sleep, and breathing motion. Both solutions are available for purchase in the UK via Nanit.com/UK and on Amazon and in Mamas & Papas stores nationwide.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global baby monitors market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.