Bath & Shower Products Market

Global Bath & Shower Products Market Size, Share & Trends Analysis Report by Product Type (Bathing Bars & Soaps, Liquid Shower Products, Bathing Additives, and Others) and by Distribution Channel (Online Channels and Offline Channels (General Stores, Supermarkets & Hypermarkets, and Cosmetics Stores) Forecast, 2021-2027
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2024071 | Category : Consumer Goods | Delivery Format: /

The global bath & shower products market is projected to grow at a CAGR of 3.8% during the forecast period (2021-2027). The major aspect that drives the growth of the market includes the increased awareness of the people regarding health and hygiene across the globe. Increased disposable incomes of the people, enhanced living standards, premiumization, and a significant shift of the consumers towards the adoption of luxury bathing products are some other factors that are substantially contributing to the growth of the global bath & shower products market during the forecast period.

Moreover, there have been increasing trends of the adoption of aesthetically appealing bath and shower products with different fragrances and effective ingredients especially among the millennial population across the globe; which is also aiding the market growth. Furthermore, increased concerns of the people towards the adoption of natural and organic ingredients-based bathing products are also creating a wide scope for the growth of the market during the forecast period. 

Segmental Outlook

The global bath & shower products market is segmented on the basis of product type and distribution channel. Based on the product type, the market is segmented as bathing bars & soaps, liquid shower products, bathing additives, and others. Based on the distribution channel, the market is segmented as online channels and offline channels. The offline channel is further segmented as general stores, supermarkets & hypermarkets, and cosmetics stores.

Bathing Bars & Soaps Segment to Hold a Significant Share in the Bath & Shower Products Market

Amongst the product type segment of the global bath & shower products, the bathing bars & soaps segment is projected to hold the most lucrative share in the market. The segmental growth of the market is accredited to the higher demand, easy availability as well as affordability of the bathing bars & soaps across the globe. Availability of a variety of products is another major factor that propels the segmental growth of the market during the forecast period. Besides, the availability of various medicated and mild soaps for skin disorders is also likely to create a wide scope for the bathing bars & soaps segment of the market.  

Global Bath & Shower Products Market, by Product Type 2020 (%)

 Global Bath & Shower Products Market, by Product

Regional Outlook

The global bath & shower products market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific region is projected to hold a significant market share. China, India, Japan, and the Rest of the Asia-Pacific are the major economies primarily contributing to the growth of the bath & shower products market in the region. The regional growth of the market is accredited to the presence of the key consumer base in the region. The use of bath and shower toiletries forms a crucial part of body hygiene and skin care, and are required on a daily basis. Hence, the large pool of consumers present in the region propels the market growth during the forecast period. Further, rising awareness amongst the people especially millennials regarding the availability of various premium and luxury bathing products is benefitting the growth of the market in the region. Also, the key companies are expanding their businesses to the untapped regions in emerging economies such as India and China, which further supports the growth of the market. Further, the European region is also estimated to witness a significant value for the market, attributing to the presence of key players across the region.

Global Bath & Shower Products Market, by Region 2020 (%)

 Global Bath & Shower Products Market, by region

Market Players Outlook

The prominent players functioning in the global bath & shower products market include Beiersdorf AG, Estee Lauder Inc., Henkel AG & Company, KgaA, ITC Ltd., Johnson & Johnson Services Inc., Lion Corp., L'Oral SA, The Himalaya Drug Co., The Procter & Gamble Co., and Unilever Plc among others. These key manufacturers are adopting various strategies such as new product launches and approvals, mergers and acquisitions, partnerships and collaborations, and many others in order to thrive in a competitive environment.

The Report Covers

  • Market value data analysis of 2019 and forecast to 2026.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global bath & shower products market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Geography

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Competitive Dashboard

3.2. Key Strategy Analysis

3.3. Key Company Analysis

3.3.1. Overview

3.3.2. Financial Analysis 

3.3.3. SWOT Analysis

3.3.4. Recent Developments

4. Market Determinants

4.1. Motivators

4.2. Restraints

4.3. Opportunities

5. Market Segmentation

5.1. Global Bath & Shower Products Market by Product Type

5.1.1. Bathing Bars & Soaps

5.1.2. Liquid Shower Products

5.1.3. Bathing Additives

5.1.4. Others

5.2. Global Bath & Shower Products Market by Distribution Channel

5.2.1. Online Channels

5.2.2. Offline Channels

5.2.2.1. General Stores 

5.2.2.2. Supermarkets & Hypermarkets

5.2.2.3. Cosmetics Stores

6. Regional Analysis

6.1. North America

6.1.1. United States

6.1.2. Canada

6.2. Europe

6.2.1. UK

6.2.2. Germany

6.2.3. Italy

6.2.4. Spain

6.2.5. France

6.2.6. Rest of Europe 

6.3. Asia-Pacific

6.3.1. China

6.3.2. India

6.3.3. Japan

6.3.4. ASEAN

6.3.5. South Korea

6.3.6. Rest of Asia-Pacific 

6.4. Rest of the World

7. Company Profiles 

7.1. Avon Products, Inc. 

7.2. Beiersdorf AG 

7.3. Bentley Laboratories LLC

7.4. Colgate-Palmolive Co.

7.5. Coty, Inc. 

7.6. Estee Lauder Inc.

7.7. Henkel AG & Company, KgaA

7.8. ITC Ltd.

7.9. Johnson & Johnson Services Inc.

7.10. L'Artisan Parfumeur

7.11. Lion Corp.

7.12. L'Oral SA

7.13. Natura & Co.

7.14. Plum Island Soap Co.

7.15. Sebapharma GmbH & Co. KG.

7.16. The Himalaya Drug Co.

7.17. The Procter & Gamble Co.

7.18. Unilever Plc

1. GLOBAL BATH & SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2020-2027 ($ MILLION)

2. GLOBAL BATHING BARS & SOAPS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

3. GLOBAL LIQUID SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

4. GLOBAL BATHING ADDITIVES MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

5. GLOBAL OTHERS BATH & SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

6. GLOBAL BATH & SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)

7. GLOBAL ONLINE CHANNELS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

8. GLOBAL OFFLINE CHANNELS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

9. GLOBAL GENERAL STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

10. GLOBAL SUPERMARKETS & HYPERMARKETS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

11. GLOBAL COSMETICS STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

12. GLOBAL BATH & SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2020-2027 ($ MILLION)

13. NORTH AMERICAN BATH & SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

14. NORTH AMERICAN BATH & SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2020-2027 ($ MILLION)

15. NORTH AMERICAN BATH & SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)

16. EUROPEAN BATH & SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

17. EUROPEAN BATH & SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2020-2027 ($ MILLION)

18. EUROPEAN BATH & SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)

19. ASIA-PACIFIC BATH & SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

20. ASIA-PACIFIC BATH & SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2020-2027 ($ MILLION)

21. ASIA-PACIFIC BATH & SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)

22. REST OF THE WORLD BATH & SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2020-2027 ($ MILLION)

23. REST OF THE WORLD BATH & SHOWER PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)

1. GLOBAL BATH & SHOWER PRODUCTS MARKET SHARE BY PRODUCT TYPE, 2020 VS 2027 (%)

2. GLOBAL BATH & SHOWER PRODUCTS MARKET SHARE BY DISTRIBUTION CHANNEL, 2020 VS 2027 (%)

3. GLOBAL BATH & SHOWER PRODUCTS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)

4. US BATH & SHOWER PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)

5. CANADA BATH & SHOWER PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)

6. UK BATH & SHOWER PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)

7. FRANCE BATH & SHOWER PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)

8. GERMANY BATH & SHOWER PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)

9. ITALY BATH & SHOWER PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)

10. SPAIN BATH & SHOWER PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)

11. ROE BATH & SHOWER PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)

12. INDIA BATH & SHOWER PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)

13. CHINA BATH & SHOWER PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)

14. JAPAN BATH & SHOWER PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)

15. ASEAN BATH & SHOWER PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)

16. SOUTH KOREA BATH & SHOWER PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)

17. REST OF ASIA-PACIFIC BATH & SHOWER PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)

18. REST OF THE WORLD BATH & SHOWER PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)