The global beauty tools market is anticipated to grow at a CAGR of 10.3% during the forecast period. The major factors that are contributing to the growth of the global beauty tools market include the rising inclination toward the physical appearance to look younger and attractive, and rising awareness about personal grooming is propelling product demand. The product manufacturers promote their brands and innovative technologies through social media campaigns. Moreover, increased investments in celebrity endorsement by beauty tool manufacturers to influence the target customers will further likely create new prospects in terms of product demand. The market growth is mainly attributed to the significant investment by the women population across the globe in beauty products and tools.  As per Groupon’s study in 2020, women spend an average of $3,756 a year (or $313 a month), which adds up to $225,360 throughout their entire lifetime (ages 18-78). The demand for beauty products such as hair dryers, facial toning devices, razors, trimmers, and others is comparatively high among women which are expected to increase more during the forecast period, which in turn will drive the market growth. 

Moreover, social media platforms are also influencing consumers to attract to beauty tools and products. Social media has amplified the importance of outer appearance. In a study from the Harvard Business School in 2020, a whopping 62% of women said they follow beauty influencers on social media. When asked where they seek information about beauty products and tools before purchasing them, social media influencers ranked highest at nearly 67%. The availability of cost-effective non-branded beauty tools in the market may hamper the growth of the market. Apart from these, Low penetration in the developing and underdeveloped market due to lack of awareness is the major challenge to be overcome by the market players to grow more in the upcoming future. 

Segmental Outlook  

The global beauty tools market is segmented based on the type, application, and distribution channel. Based on the type, the market is sub-segmented into hair care, razors, trimmers, brushes & combs, manicure & pedicure, sponges & puffs, and others. Among these, the hair care segment is likely to hold a considerable share among other segments during the forecast period. Based on the application, the market is sub-segmented into household and commercial. Based on the distribution channel, the market is sub-segmented into store-based and non-store-based. Among these segments, the household segment is expected to propel the growth of the market due to the increasing usage and demand for beauty tools in households globally.

Based on application, the household segment will be going to secure the highest revenue share in the market during the forecast period. Time shortages and hectic schedules made people adopt customized beauty products for personal grooming. As a result, the household use of beauty tools has risen considerably in the past few years. Moreover, the rising inclination of the elderly population towards looking young and beautiful had generated the demand for home-use beauty devices in massive volumes. In addition, the surging prevalence of skin diseases such as dyspigmentation, psoriasis, deep wrinkles, and others among the geriatric population has also surged the adoption of home-based beauty tools that assist in managing and treating these diseases. Hence these factors lead to the segment growth. 

Regional Outlook 

Geographically, the global beauty tools market is classified into four major regions including North America (the US and Canada), Europe (UK, Germany, France, Italy, Spain, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and Rest of the World (Latin America and the Middle East and Africa (MEA)). North America held the largest share in the global beauty tools market in 2021. The rising appearance consciousness and high disposable income are the key factors boosting the regional market growth. The introduction of innovative products launched by key players is also the reason the market shows an impressive growth rate. For instance, in January 2020, L'Oréal S.A launched Perso, an AI-enabled at-home skincare device. The device is designed to provide personalized skincare formulas for customers based on real-time data and trend analysis.

Global Beauty Tools Market Growth By Region, 2022-2028

Asia-Pacific Emerge as the Fastest-Growing Region in Beauty Tools Market

The market growth is being driven by some emerging trends such as increasing appearance consciousness in the young population, growing prevalence of hormonal disorders, and rising skin disease incidence among the geriatric population. Major economies such as China, India, Vietnam, Thailand, and Indonesia are offering ample growth opportunities to the market players as the population in these economies are adopting western culture and lifestyle that is motivating market players to make advancements in their products. 

Market Players Outlook

The major market players in the global beauty tools market include Procter & Gamble Co., Estée Lauder Companies Inc., Koninklijke Philips N.V., L'Oréal SA, Shiseido Co. Ltd., e.l.f. Cosmetics Inc., Paris Presents Inc., among others. The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in September 2021, Procter and Gamble expanded its beauty device product offering by adding Opte, a skincare and makeup device, into it. The beauty tool assists in making the appearance of skin’s hyperpigmentation disappear and fade spots over time. Correcting in real-time, Opte also faces the appearance of sun damage and hyperpigmentation spots over time. 

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global beauty tools market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.