The global beer market is expected to grow at a CAGR of 2.7% during the forecast period (2018-2023). Beer is the most widely consumed alcoholic beverage across the globe. The beer market is growing significantly due to the growing youth population and the rising popularity of beer among them. The growing market for craft beer and the availability of low alcohol beer are also motivating the market. Moreover, there are certain factors that are restraining the market such as the availability of substitute products, increased age of alcohol consumption, heavy regulations and tax laws. However, a vast opportunity can be seen in the future due to the rising demand of beer from emerging economies such as India, China, Brazil, and Korea. The introduction of flavored and low alcohol beer is also attracting consumers from across the globe.
The global beer market is studied on the basis of the geographical regions and has been segmented into North America, Europe, Asia Pacific and the Rest of the World. North America is the largest market in terms of revenue. North America market is driven by high consumption of alcohol, high standards of living, eased regulation and reduced legal age for alcohol consumption. Europe is second to North America in terms of revenue generation. It is home to some of the top brands and popular beers in the world. Europe is the most liberal market for beer consumption. The major countries that will contribute to the growth of the market include UK, Germany, Italy, Spain and France. Asia Pacific market is expected to witness the highest growth rate. The major countries contributing to the growth of the beer market in the APAC region includes China, India, Korea, Thailand and Japan. Larger customer base, high consumption of beer, significant youth population are the major factors driving the APAC region.
Global beer market players such as Anheuser-Busch InBev, Heineken, Kirin Holdings and Asahi Group are contributing significantly to the growth of the market. Snow, Tsingtao, Bud Light, Budweiser, Heineken, Corona, Tuborg and Carlsberg are the highest selling beers across the globe. The companies are focusing on product innovations, expansions, M&A, finding a new market or innovation in their core competency in order to expand individual market share. The report includes detailed market overview, strategic recommendations, key company analysis, key findings, analyst insights, market determinants, market segmentation and company profiling of the market.
Research methodology
The study of the beer market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in our reports.
Secondary sources include
The report is intended for beer manufacturers, distributors, suppliers, existing market players, potential entrants and other private companies for overall market analysis, and competitive analysis. The report provides an in-depth analysis on market determinants, pricing and market size. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models such as PEST analysis, delivering insights into the market for better business decisions.
Market segments
CHAPTER 1. REPORT SUMMARY
1.1. RESEARCH METHODS AND TOOLS
1.2. MARKET BREAKDOWN
1.2.1. BY SEGMENTS
1.2.2. BY GEOGRAPHY
1.2.3. BY STAKEHOLDERS
1.2.4. EXCEPTIONS
CHAPTER 2. MARKET OVERVIEW AND INSIGHTS
2.1. DEFINITION
2.2. ANALYST INSIGHTS & CURRENT MARKET TRENDS
2.2.1. KEY FINDINGS
2.2.2. RECOMMENDATION
2.2.3. CONCLUSION
2.3. REGULATION
2.3.1.1. UNITED STATES
2.3.1.2. EUROPEAN UNION
2.3.1.3. CHINA
2.3.1.4. INDIA
CHAPTER 3. MARKET DETERMINANT
3.1. MOTIVATORS
3.1.1. GROWING POPULARITY OF BEER AMONG YOUTH
3.1.2. RISING MARKET OF CRAFT BEERS
3.1.3. AVAILABILITY OF LOW ALCOHOL BEERS
3.1.4. INNOVATIONS AND DEVELOPMENT OF NEW PRODUCTS
3.2. RESTRAINTS
3.2.1. AVAILABILITY OF SUBSTITUTE PRODUCTS
3.2.2. INCREASED AGE OF ALCOHOL CONSUMPTION
3.2.3. STRINGENT REGULATIONS AND HEAVY TAX LAWS
3.3. OPPORTUNITIES
3.3.1. EMERGING ECONOMIES WILL BOOST THE BEER MARKET
3.3.2. AUTOMATION AND TECHNOLOGICAL ADVANCEMENT
3.3.3. ATTRACTIVE PACKAGING AND BRAND PROMOTION
CHAPTER 4. MARKET SEGMENTATION
4.1. GLOBAL BEER MARKET, BY PRODUCTION ($ MILLION)
4.1.1. MACRO BREWERY
4.1.2. MICRO-BREWERY
4.2. GLOBAL BEER MARKET, BY PRODUCTION (MILLION HECTOLITRES)
4.2.1. MACRO BREWERY
4.2.2. MICRO-BREWERY
4.3. GLOBAL BEER MARKET, BY CATEGORY ($ MILLION)
4.3.1. SUPER PREMIUM BEER
4.3.2. PREMIUM BEER
4.3.3. NORMAL BEER
4.4. GLOBAL BEER MARKET, BY CATEGORY (MILLION HECTOLITRES)
4.4.1. SUPER PREMIUM BEER
4.4.2. PREMIUM BEER
4.4.3. NORMAL BEER
4.5. GLOBAL BEER MARKET, BY PACKAGING ($ MILLION)
4.5.1. CANNED BEER
4.5.2. BOTTLED BEER
4.5.3. DRAUGHT BEER
4.6. GLOBAL BEER MARKET, BY PACKAGING (MILLION HECTOLITRES)
4.6.1. CANNED BEER
4.6.2. BOTTLED BEER
4.6.3. DRAUGHT BEER
CHAPTER 5. COMPETITIVE LANDSCAPE
5.1. KEY STRATEGIES
5.2. KEY COMPANY ANALYSIS
CHAPTER 6. REGIONAL ANALYSIS
6.1. NORTH AMERICA
6.1.1. UNITED STATES
6.1.2. CANADA
6.2. EUROPE
6.2.1. UK
6.2.2. GERMANY
6.2.3. FRANCE
6.2.4. ITALY
6.2.5. SPAIN
6.2.6. REST OF EUROPE
6.3. APAC
6.3.1. INDIA
6.3.2. CHINA
6.3.3. JAPAN
6.3.4. REST OF APAC
6.4. REST OF THE WORLD
CHAPTER 7. COMPANY PROFILES
7.1. ANHEUSER-BUSCH INBEV SA/NV
7.2. ASAHI BREWERIES, LTD.
7.3. BEIJING YANJING BREWERY CO., LTD.
7.4. CARLSBERG A/S
7.5. CHINA RESOURCES SNOW BREWERIES LIMITED
7.6. DIAGEO PLC
7.7. D.G. YUENGLING & SON, INC.
7.8. HEINEKEN N.V.
7.9. KIRIN HOLDINGS COMPANY, LIMITED
7.10. MOLSON COORS BREWING COMPANY
7.11. NEW BELGIUM BREWING COMPANY, INC.
7.12. NORTH AMERICAN BREWERIES, INC.
7.13. OETTINGER BRAUEREI GMBH
7.14. PABST BREWING COMPANY, LLC
7.15. SIERRA NEVADA BREWING CO.
7.16. THAI BEVERAGE PUBLIC COMPANY LIMITED
7.17. THE BOSTON BEER COMPANY, INC.
7.18. THE LAGUNITAS BREWING COMPANY
7.19. TSINGTAO BREWERY COMPANY LIMITED
7.20. UNITED BREWERIES LIMITED
TABLE # 1 GLOBAL BEER MARKET RESEARCH AND FORECAST BY PRODUCTION, 2017-2023 ($ MILLION)
TABLE # 2 MACRO BREWERY MARKET RESEARCH AND FORECAST, 2017-2023 ($ MILLION)
TABLE # 3 MICRO-BREWERY MARKET RESEARCH AND FORECAST, 2017-2023 ($ MILLION)
TABLE # 4 GLOBAL BEER MARKET RESEARCH AND FORECAST BY PRODUCTION, 2017-2023 (MILLION HECTOLITERS)
TABLE # 5 MACRO BREWERY MARKET RESEARCH AND FORECAST, 2017-2023 (MILLION HECTOLITERS)
TABLE # 6 MICRO-BREWERY MARKET RESEARCH AND FORECAST, 2017-2023 (MILLION HECTOLITERS)
TABLE # 7 GLOBAL BEER MARKET RESEARCH AND FORECAST BY CATEGORY MARKET, 2017-2023 ($ MILLION)
TABLE # 8 SUPER PREMIUM BEER MARKET RESEARCH AND FORECAST, 2017-2023 ($ MILLION)
TABLE # 9 PREMIUM BEER MARKET RESEARCH AND FORECAST, 2017-2023 ($ MILLION)
TABLE # 10 NORMAL BEER MARKET RESEARCH AND FORECAST, 2017-2023 ($ MILLION)
TABLE # 11 GLOBAL BEER MARKET RESEARCH AND FORECAST, BY CATEGORY, 2017-2023 (MILLION HECTOLITERS)
TABLE # 12 SUPER PREMIUM BEER MARKET RESEARCH AND FORECAST, 2017-2023 (MILLION HECTOLITERS)
TABLE # 13 PREMIUM BEER MARKET RESEARCH AND FORECAST, 2017-2023 (MILLION HECTOLITERS)
TABLE # 14 NORMAL BEER MARKET RESEARCH AND FORECAST, 2017-2023 (MILLION HECTOLITERS)
TABLE # 15 GLOBAL BEER MARKET RESEARCH AND FORECAST, BY PACKAGING, 2017-2023 ($ MILLION)
TABLE # 16 CANNED BEER MARKET RESEARCH AND FORECAST, 2017-2023 ($ MILLION)
TABLE # 17 BOTTLED BEER MARKET RESEARCH AND FORECAST, 2017-2023 ($ MILLION)
TABLE # 18 DRAUGHT BEER MARKET RESEARCH AND FORECAST, 2017-2023 ($ MILLION)
TABLE # 19 GLOBAL BEER MARKET RESEARCH AND FORECAST BY PACKAGING, 2017-2023 (MILLION HECTOLITERS)
TABLE # 20 CANNED BEER MARKET RESEARCH AND FORECAST, 2017-2023 (MILLION HECTOLITERS)
TABLE # 21 BOTTLED BEER MARKET RESEARCH AND FORECAST, 2017-2023 (MILLION HECTOLITERS)
TABLE # 22 DRAUGHT BEER MARKET RESEARCH AND FORECAST, 2017-2023 (MILLION HECTOLITERS)
TABLE # 23 NORTH AMERICA BEER MARKET RESEARCH AND FORECAST BY PRODUCTION, 2017-2023 ($ MILLION)
TABLE # 24 NORTH AMERICA BEER MARKET RESEARCH AND FORECAST, BY PRODUCTION, 2017-2023 (MILLION HECTOLITERS)
TABLE # 25 NORTH AMERICA BEER MARKET RESEARCH AND FORECAST BY CATEGORY, 2017-2023 ($ MILLION)
TABLE # 26 NORTH AMERICA BEER MARKET RESEARCH AND FORECAST BY CATEGORY, 2017-2023 (MILLION HECTOLITERS)
TABLE # 27 NORTH AMERICA BEER MARKET RESEARCH AND FORECAST BY PACKAGING MARKET, 2017-2023 ($ MILLION)
TABLE # 28 NORTH AMERICA BEER MARKET RESEARCH AND FORECAST BY PACKAGING, 2017-2023 (MILLION HECTOLITERS)
TABLE # 29 NORTH AMERICA BEER MARKET RESEARCH AND FORECAST, BY COUNTRIES 2017-2023 ($ MILLION)
TABLE # 30 NORTH AMERICA BEER MARKET RESEARCH AND FORECAST, BY COUNTRIES 2017-2023 (MILLION HECTOLITERS)
TABLE # 31 NORTH AMERICA BEER MARKET, BY PRODUCTION MARKET RESEARCH AND FORECAST, 2017-2023 ($ MILLION)
TABLE # 32 NORTH AMERICA BEER MARKET, BY PRODUCTION MARKET RESEARCH AND FORECAST, 2017-2023 (MILLION HECTOLITERS)
TABLE # 33 NORTH AMERICA BEER MARKET, BY CATEGORY MARKET RESEARCH AND FORECAST, 2017-2023 ($ MILLION)
TABLE # 34 NORTH AMERICA BEER MARKET, BY CATEGORY MARKET RESEARCH AND FORECAST, 2017-2023 (MILLION HECTOLITERS)
TABLE # 35 NORTH AMERICA BEER MARKET, BY PACKAGING MARKET RESEARCH AND FORECAST, 2017-2023 ($ MILLION)
TABLE # 36 NORTH AMERICA BEER MARKET, BY PACKAGING MARKET RESEARCH AND FORECAST, 2017-2023 (MILLION HECTOLITERS)
TABLE # 37 NORTH AMERICA BEER MARKET RESEARCH AND FORECAST, BY COUNTRIES 2017-2023 ($ MILLION)
TABLE # 38 NORTH AMERICA BEER MARKET RESEARCH AND FORECAST, BY COUNTRIES 2017-2023 (MILLION HECTOLITERS)
TABLE # 39 EUROPE BEER MARKET RESEARCH AND FORECAST BY PRODUCTION, 2017-2023 ($ MILLION)
TABLE # 40 EUROPE BEER MARKET RESEARCH AND FORECAST BY PRODUCTION, 2017-2023 (MILLION HECTOLITERS)
TABLE # 41 EUROPE BEER MARKET RESEARCH AND FORECAST BY CATEGORY, 2017-2023 ($ MILLION)
TABLE # 42 EUROPE BEER MARKET RESEARCH AND FORECAST, BY CATEGORY, 2017-2023 (MILLION HECTOLITERS)
TABLE # 43 EUROPE BEER MARKET RESEARCH AND FORECAST, BY PACKAGING, 2017-2023 ($ MILLION)
TABLE # 44 EUROPE BEER MARKET RESEARCH AND FORECAST, BY PACKAGING, 2017-2023 (MILLION HECTOLITERS)
TABLE # 45 EUROPE MARKET RESEARCH AND FORECAST, BY COUNTRIES 2017-2023 ($ MILLION)
TABLE # 46 EUROPE BEER MARKET RESEARCH AND FORECAST, BY COUNTRIES 2017-2023 (MILLION HECTOLITERS)
TABLE # 47 ASIA PACIFIC BEER MARKET RESEARCH AND FORECAST BY PRODUCTION, 2017-2023 ($ MILLION)
TABLE # 48 ASIA PACIFIC BEER MARKET RESEARCH AND FORECAST BY PRODUCTION, 2017-2023 (MILLION HECTOLITERS)
TABLE # 49 ASIA PACIFIC BEER MARKET RESEARCH AND FORECAST BY CATEGORY, 2017-2023 ($ MILLION)
TABLE # 50 ASIA PACIFIC BEER MARKET RESEARCH AND FORECAST BY CATEGORY, 2017-2023 (MILLION HECTOLITERS)
TABLE # 51 ASIA PACIFIC BEER MARKET RESEARCH AND FORECAST, BY PACKAGING, 2017-2023 ($ MILLION)
TABLE # 52 ASIA PACIFIC BEER MARKET RESEARCH AND FORECAST, BY PACKAGING, 2017-2023 (MILLION HECTOLITERS)
TABLE # 53 ASIA PACIFIC MARKET RESEARCH AND FORECAST, BY COUNTRIES 2017-2023 ($ MILLION)
TABLE # 54 ASIA PACIFIC BEER MARKET RESEARCH AND FORECAST, BY COUNTRIES 2017-2023 (MILLION HECTOLITERS)
TABLE # 55 REST OF THE WORLD BEER MARKET RESEARCH AND FORECAST BY PRODUCTION, 2017-2023 ($ MILLION)
TABLE # 56 REST OF THE WORLD BEER MARKET RESEARCH AND FORECAST BY PRODUCTION, 2017-2023 (MILLION HECTOLITERS)
TABLE # 57 REST OF THE WORLD BEER MARKET RESEARCH AND FORECAST BY CATEGORY, 2017-2023 ($ MILLION)
TABLE # 58 REST OF THE WORLD BEER MARKET RESEARCH AND FORECAST BY CATEGORY, 2017-2023 (MILLION HECTOLITERS)
TABLE # 59 REST OF THE WORLD BEER MARKET RESEARCH AND FORECAST BY PACKAGING, 2017-2023 ($ MILLION)
TABLE # 60 REST OF THE WORLD BEER MARKET RESEARCH AND FORECAST BY PACKAGING, 2017-2023 ($ MILLION)
TABLE # 61 REST OF THE WORLD BEER MARKET RESEARCH AND FORECAST BY PACKAGING, 2017-2023 (MILLION HECTOLITERS)
FIGURE # 1 GLOBAL BEER MARKET SHARE, BY PRODUCTION TYPE, 2017-2023 ($ MILLION)
FIGURE # 2 GLOBAL BEER MARKET SHARE, BY CATEGORY 2017-2023 ($ MILLION)
FIGURE # 3 GLOBAL BEER MARKET SHARE, BY PACKAGING 2017-2023 ($ MILLION)
FIGURE # 4 GLOBAL BEER MARKET SHARE, BY GEOGRAPHY, 2017-2023 ($ MILLION)
FIGURE # 5 GLOBAL BEER MARKET SHARE, BY PRODUCTION TYPE, 2017-2023 (MILLION HECTOLITRES)
FIGURE # 6 GLOBAL BEER MARKET SHARE, BY CATEGORY 2017-2023 (MILLION HECTOLITRES)
FIGURE # 7 GLOBAL BEER MARKET SHARE, BY PACKAGING 2017-2023 (MILLION HECTOLITRES)
FIGURE # 8 GLOBAL BEER MARKET SHARE, BY GEOGRAPHY, 2017-2023 (MILLION HECTOLITRES)
FIGURE # 9 NORTH AMERICA BEER MARKET SHARE,2017-2023($ MILLION)
FIGURE # 10 NORTH AMERICA BEER MARKET SHARE,2017-2023 (MILLION HECTOLITRES)
FIGURE # 11 UNITED STATES BEER MARKET SIZE, 2017-2023 ($ MILLION)
FIGURE # 12 UNITED STATES BEER MARKET SIZE, 2017-2023 (MILLION HECTOLITRES)
FIGURE # 13 CANADA MARKET BEER RESEARCH AND ANALYSIS, 2017-2023 ($ MILLION)
FIGURE # 14 CANADA MARKET BEER RESEARCH AND ANALYSIS, 2017-2023 (MILLION HECTOLITRES)
FIGURE # 15 EUROPE MARKET SIZE, 2017-2023($ MILLION)
FIGURE # 16 EUROPE MARKET SIZE, 2017-2023(MILLION HECTOLITRES)
FIGURE # 17 UK BEER MARKET SIZE, 2017-2023 ($ MILLION)
FIGURE # 18 UK BEER MARKET SIZE, 2017-2023 (MILLION HECTOLITRES)
FIGURE # 19 GERMANY BEER MARKET SIZE, 2017-2023 ($ MILLION)
FIGURE # 20 GERMANY BEER MARKET SIZE, 2017-2023 (MILLION HECTOLITRES)
FIGURE # 21 FRANCE BEER MARKET SIZE, 2017-2023 ($ MILLION)
FIGURE # 22 FRANCE BEER MARKET SIZE, 2017-2023 (MILLION HECTOLITRES)
FIGURE # 23 ITALY BEER MARKET SIZE, 2017-2023 ($ MILLION)
FIGURE # 24 ITALY BEER MARKET SIZE, 2017-2023 (MILLION HECTOLITRES)
FIGURE # 25 ROE BEER MARKET SIZE, 2017-2023 ($ MILLION)
FIGURE # 26 ROE BEER MARKET SIZE, 2017-2023 (MILLION HECTOLITRES)
FIGURE # 27 ASIA PACIFIC MARKET SIZE, 2017-2023($ MILLION)
FIGURE # 28 ASIA PACIFIC MARKET SIZE, 2017-2023(MILLION HECTOLITRES)
FIGURE # 29 CHINA BEER MARKET SIZE, 2017-2023 ($ MILLION)
FIGURE # 30 CHINA BEER MARKET SIZE, 2017-2023 (MILLION HECTOLITRES)
FIGURE # 31 INDIA BEER MARKET SIZE, 2017-2023 ($ MILLION)
FIGURE # 32 INDIA BEER MARKET SIZE, 2017-2023 (MILLION HECTOLITRES)
FIGURE # 33 JAPAN BEER MARKET SIZE, 2017-2023 ($ MILLION)
FIGURE # 34 JAPAN BEER MARKET SIZE, 2017-2023 (MILLION HECTOLITRES)
FIGURE # 35 REST OF ASIA PACIFIC (ROAPAC) BEER MARKET SIZE, 2017-2023 ($ MILLION)
FIGURE # 36 REST OF ASIA PACIFIC (ROAPAC) BEER MARKET SIZE, 2017-2023 (MILLION HECTOLITRES)
FIGURE # 37 REST OF WORLD (ROW)BEER MARKET SIZE, 2017-2023 ($ MILLION)
FIGURE # 38 REST OF WORLD (ROW)BEER MARKET SIZE, 2017-2023 (MILLION HECTOLITRES)