The global Bluetooth tester market is growing at a significant CAGR of around 6.0% during the forecast period (2020-2026). Bluetooth tester measures the signal strength of the Bluetooth devices by sequentially measuring modulation, frequency accuracy, power, and frequency drift. The testers are used in the testing a range of Bluetooth devices, such as smartphones, television, and handsfree and headset equipment, among others. There are several pivotal factors that are driving the global Bluetooth tester market, which includes the growth in the consumer electronics industry with the introduction of connected devices and other advanced technologies. Connected cars are employed with Bluetooth technology; therefore, the rising focus on the development of such smart technologies are expected to offer growth to the global Bluetooth tester market during the forecast period.

Moreover, the increasing trend of beacons technology is one of the major factors for the significant growth of the market. Significant demand for BLE beacons was reported in retail stores owing to the increasing focus of retailers towards modernization. Walmart and Red Bull are some prominent players that are significantly focusing on modernizing their retail stores across countries. For instance, Red Bull positioned its beacon campaign at 1400 Macs/Couche-Tard convenience stores in Canada in 2014. In the store, digital signage was used to inform users regarding the offers provided by the Red Bull. In addition, Bluetooth beacons were installed at the point of purchase. This enables Red Bull to monitor the whole campaign in real-time and capture the behavior of customers. However, the high cost limits the adoption rate of Bluetooth tester in underdeveloped economies, which in turn, will affect the growth of the market during the forecast period.

Segmental Outlook  

The Bluetooth tester market is analyzed on the basis of market obtained by all types of Bluetooth testers available in the market. Based on type, the market is bifurcated into fully automatic and semi-automatic Bluetooth testers. As per OMR Analysis, the fully automatic Bluetooth tester market is estimated to grow at a considerable CAGR during the forecast period. The growth of the fully automatic Bluetooth tester is backed by the rising adoption of automated solutions across every industry. The key market players, such as Rohde & Schwarz GmbH & Co. KG, have already introduced fully automatic Bluetooth testers in the market. 

Global Bluetooth Tester Market Share by Type, 2019 (%)

Regional Outlook 

The global Bluetooth tester market is classified on the basis of geography, which includes North America, Europe, Asia-Pacific, and Rest of the World. North America is expected to project a considerable growth in the global Bluetooth tester market during the forecast period. The major economies of North America that contributes majorly in the Bluetooth tester market is the US, followed by Canada. North America has well-developed ICT infrastructure and focuses on the adoption of advanced technologies, including beacon and connected devices. In addition, the North American market growth can be attributed to the large-scale adoption of the Beacon technology by retailers, especially in the US, coupled with the extensive penetration of mobile and connected devices.  

Global Bluetooth Tester Market Growth, by Region 2020-2026

Asia-Pacific contributes significantly in the global Bluetooth tester market

Asia-Pacific holds a significant share, in terms of revenue, in the global Bluetooth tester market. Countries in Asia-Pacific that are contributing to the market growth include China, India, and Japan. Asia-Pacific has a well-developed electronics industry in China and Japan, which is continuously rising the demand for Bluetooth testing systems across a range of electronics devices companies. International Trade Union Federation (ITUF) has projected that China is largest producer of the electronic and electronic components globally. A country’s electronic imports includes electronic parts and components which are later assembled into finished products. The market for these finished electronics entirely depends on the quality of the products. Therefore, the Bluetooth testers are significantly used by the electronics manufacturers for testing of the finished electronic goods. Owing to these facts, the nation is expected to share a significant share in the Bluetooth tester market in Asia-Pacific.

There are several other factors that are driving the Bluetooth tester market in China, such as government support and programs for escalating the electronics industry and economy of the country. For instance, the “Made in China 2025”, announced in 2015, is considered as one of the large-scale projects across the globe, directed at increasing growth of the Chinese manufacturing industries across the globe, including consumer electronics and automotive. This, in turn, will offer growth opportunity to local electronics manufacturers to step in the Bluetooth tester market.

Market Players Outlook

The key players in the Bluetooth tester market are contributing significantly by providing advanced technology-based products and through expanding their geographical presence across the globe. The key players operating in the global Bluetooth tester market include Anritsu Corp., Frontline Test Equipment, Inc., LitePoint, Rohde & Schwarz GmbH & Co. KG, and TESCOM Co., LTD. These market players adopt various strategies such as product launch, partnerships, collaborations, merger, and acquisitions to sustain a strong position in the market. 

The Report Covers

• Market value data analysis of 2019 and forecast to 2026.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global Bluetooth tester market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.