Boutique Hotel Market

Boutique Hotel Market Size, Share, and Trends Analysis Report by Hotel Type (Business Hotels, Suite Hotels, Airport Hotels, Resort Hotels, and Others), by Booking Type (Phone Booking, Online Booking, and In-Person Booking), by Tourist Type (Domestic and International), and by Tour Type (Independent Traveler, Package Traveler, and Tour Group), Forecast Period (2023-2029)
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2027202 | Category : Software & Solutions | Delivery Format: /

Boutique hotel market is anticipated to grow at a considerable CAGR of 6.2% during the forecast period. The growth is attributed to the increase in the number of solo travelers across the globe. Solo travelers prefer boutique hotels since they are smaller, more private accommodations with all the amenities that a solo traveler requires. According to Overseas Adventure Travel’s data in 2020, about 47% of the company’s traveler clients were solo travelers. Besides, the increase in travel-related online influencers is also proliferating the market’s growth.

Segmental Outlook 

The global boutique hotel market is segmented by hotel type, booking type, tourist type, and tour type. Based on hotel type, the market is sub-segmented into business hotels, suite hotels, airport hotels, resort hotels, and others. Based on booking type, the market is sub-segmented into phone booking, online booking, and in-person booking. Based on tourist type, the market is sub-segmented into domestic and international. Further, based on the tour type, the market is sub-segmented into an independent traveler, package travelers, and tour groups. Among hotel type, the resort hotels sub-segment is expected to grow at a significant rate owing to the growing preference of the population towards ambiance, luxury, and scenery.

The Online Booking Sub-Segment Holds a Prominent Share of the Global Boutique Hotel Market

Among the booking type, the online booking sub-segment is expected to hold a prominent share of the global boutique hotel market across the globe. The primary factor contributing to the growth of the market includes the increasing use of smart devices and the ease that online booking provides to users. In addition, there is also a considerable increase in the use of various online booking platforms such as Agoda, Goibibo, and others, which further prompts travelers to use online platforms. These platforms allow users to easily check a variety of hotels and their reviews, which assists them to identify the best hotels in their destination. According to Tripadvisor’s 2022 report, in the US 17% of Americans have paid subscriptions to travel-related programs or services, and another 23% said they would consider doing so in the future if they don't already. These programs offer various discounts, low-cost hotels and flights, and other perks, which increase their demand among travelers.

Regional Outlooks

The global boutique hotel market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the European region is expected to hold a prominent share in the global boutique hotel market, followed by the North American market, which is expected to hold a significant market share over the coming years. The key factor supporting the market growth includes the growing number of tourists in several western countries including the UK, London, Canada, and others. For instance, according to the WorldDaata.info report, in 2020, 2.40 billion foreign travelers visited different nations across the Europe. Additionally, the US also witnessed around 45 million international tourists in 2020, which further generated revenue of around $84.21 billion.

Global Boutique Hotel Market Growth, by Region (2023-2029)

global boutique hotel market growth, by region

The European Region is Expected to Dominate the Global Boutique Hotel Market

Among all the region, the European region is expected to dominate the global boutique hotel market over the forecast period. The key factor that is driving the market’s regional growth include the increasing number of domestic and international business tours. According to Eurostat statistics, in 2019, EU citizens spent 83% of their tourism expenditures on travels within Europe. Of which, business travel accounted for 15% of overall tourism spending. Additionally, as per the European Commission Tourism Statistics, in 2021, the highest international receipts were recorded in France with $36.5 billion, followed by Spain with $30.9 billion, Italy $22.6 billion, and Germany $19.9 billion. There were also new boutique hotel openings held in Europe in 2022, such as Gleneagles Townhouse, Scotland; Passalacqua, Italy; Mandarin Oriental Mayfair, England, and others, which assisted in the market’s growth further. All such factors demonstrate the significance of Europe for the boutique hotel market.

Market Players Outlook

The major companies serving the global boutique hotel market include Four Seasons Holdings Inc., Hilton, Hyatt Hotels, InterContinental Hotels Group Plc, and others. These companies are considerably contributing to the market’s growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new boutique hotel openings, to stay competitive in the market. For instance, in February 2023, NUMU Boutique Hotel was inaugurated by Hyatt Hotels Corp. and Grupo Presidente. It is the first Hyatt-branded hotel in the city of San Miguel de Allende, Mexico. This hotel is the new addition to the Unbound Collection by Hyatt brand. NUMU Boutique Hotel is the portfolio's second hotel in Mexico, following the recent inauguration of Rancho Pescadero in Baja California Sur, Mexico.

The Report Covers-

  • Market value data analysis for 2023 and forecast to 2029.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global boutique hotel market. Based on the availability of data, information related to new product launches and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market entry and market expansion strategies.
  • Competitive strategies by identifying ‘who stands where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight and Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.1.1. Overview

3.1.2. Financial Analysis 

3.1.3. SWOT Analysis

3.1.4. Recent Developments

3.2. Key Strategy Analysis

4. Market Segmentation

4.1. Global Boutique Hotel Market by Hotel Type

4.1.1. Business Hotels

4.1.2. Suit Hotels

4.1.3. Airport Hotels

4.1.4. Resort Hotels

4.1.5. Others

4.2. Global Boutique Hotel Market by Booking Type

4.2.1. Phone Booking

4.2.2. Online Booking

4.2.3. In-Person Booking

4.3. Global Boutique Hotel Market by Tourist Type

4.3.1. Domestic

4.3.2. International

4.4. Global Boutique Hotel Market by Tour Type

4.4.1. Independent Traveler

4.4.2. Package Traveler

4.4.3. Tour Group

5. Regional Analysis

5.1. North America

5.1.1. United States

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

6. Company Profiles 

6.1 Ashford Castle Co.

6.2 Farmhouse Inn 

6.3 Four Seasons Holdings Inc.

6.4 Hilton

6.5 Hyatt Hotels 

6.6 InterContinental Hotels Group Plc 

6.7 ITC Hotels Ltd.

6.8 Jumeirah International LLC

6.9 Kerzner International Resorts

6.10 Mandarin Oriental International Ltd.

6.11 Marriott International, Inc. 

6.12 Shangri-La International Hotel Management Ltd.

6.13 Starwood Hotels & Resorts (Marriott)

6.14 The Indian Hotels Company Ltd.

6.15 Triple Creek Inn

6.16 Wickaninnish Inn 

1. GLOBAL BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY HOTEL TYPE, 2021-2029 ($ MILLION)

2. GLOBAL BUSINESS BOUTIQUE HOTELS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)

3. GLOBAL SUIT BOUTIQUE HOTELS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)

4. GLOBAL AIRPORT BOUTIQUE HOTELS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)

5. GLOBAL RESORT BOUTIQUE HOTELS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)

6. GLOBAL OTHER BOUTIQUE HOTELS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)

7. GLOBAL BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY BOOKING TYPE, 2021-2029 ($ MILLION)

8. GLOBAL PHONE BOOKING OF BOUTIQUE HOTELS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)

9. GLOBAL ONLINE BOOKING OF BOUTIQUE HOTELS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)

10. GLOBAL IN-PERSON BOOKING OF BOUTIQUE HOTELS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)

11. GLOBAL BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY TOURIST TYPE, 2021-2029 ($ MILLION)

12. GLOBAL BOUTIQUE HOTELS FOR DOMESTIC MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)

13. GLOBAL BOUTIQUE HOTELS FOR INTERNATIONAL MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)

14. GLOBAL BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY TOUR TYPE, 2021-2029 ($ MILLION)

15. GLOBAL BOUTIQUE HOTELS FOR INDEPENDENT TRAVELER MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)

16. GLOBAL BOUTIQUE HOTELS FOR PACKAGE TRAVELER MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)

17. GLOBAL BOUTIQUE HOTELS FOR TOUR GROUP MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)

18. GLOBAL BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2029 ($ MILLION)

19. NORTH AMERICAN BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2029 ($ MILLION)

20. NORTH AMERICAN BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY HOTEL TYPE, 2021-2029 ($ MILLION)

21. NORTH AMERICAN BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY BOOKING TYPE, 2021-2029 ($ MILLION)

22. NORTH AMERICAN BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY TOURIST TYPE, 2021-2029 ($ MILLION)

23. NORTH AMERICAN BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY TOUR TYPE, 2021-2029 ($ MILLION)

24. EUROPEAN BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2029 ($ MILLION)

25. EUROPEAN BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY HOTEL TYPE, 2021-2029 ($ MILLION)

26. EUROPEAN BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY BOOKING TYPE, 2021-2029 ($ MILLION)

27. EUROPEAN BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY TOURIST TYPE, 2021-2029 ($ MILLION)

28. EUROPEAN BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY TOUR TYPE, 2021-2029 ($ MILLION)

29. ASIA-PACIFIC BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2029 ($ MILLION)

30. ASIA-PACIFIC BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY HOTEL TYPE, 2021-2029 ($ MILLION)

31. ASIA-PACIFIC BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY BOOKING TYPE, 2021-2029 ($ MILLION)

32. ASIA-PACIFIC BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY TOURIST TYPE, 2021-2029 ($ MILLION)

33. ASIA-PACIFIC BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY TOUR TYPE, 2021-2029 ($ MILLION)

34. REST OF THE WORLD BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2029 ($ MILLION)

35. REST OF THE WORLD BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY HOTEL TYPE, 2021-2029 ($ MILLION)

36. REST OF THE WORLD BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY BOOKING TYPE, 2021-2029 ($ MILLION)

37. REST OF THE WORLD BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY TOURIST TYPE, 2021-2029 ($ MILLION)

38. REST OF THE WORLD BOUTIQUE HOTEL MARKET RESEARCH AND ANALYSIS BY TOUR TYPE, 2021-2029 ($ MILLION)

1. GLOBAL BOUTIQUE HOTEL MARKET SHARE BY HOTEL TYPE, 2021 VS 2029 (%)

2. GLOBAL BUSINESS BOUTIQUE HOTEL MARKET SHARE BY REGION, 2021 VS 2029 (%)

3. GLOBAL SUIT BOUTIQUE HOTEL MARKET SHARE BY REGION, 2021 VS 2029 (%)

4. GLOBAL AIRPORT BOUTIQUE HOTEL MARKET SHARE BY REGION, 2021 VS 2029 (%)

5. GLOBAL RESORT BOUTIQUE HOTEL MARKET SHARE BY REGION, 2021 VS 2029 (%)

6. GLOBAL OTHER BOUTIQUE HOTEL MARKET SHARE BY REGION, 2021 VS 2029 (%)

7. GLOBAL BOUTIQUE HOTEL MARKET SHARE BY BOOKING TYPE, 2021 VS 2029 (%)

8. GLOBAL PHONE BOOKING OF BOUTIQUE HOTEL MARKET SHARE BY REGION, 2021 VS 2029 (%)

9. GLOBAL ONLINE BOOKING OF BOUTIQUE HOTEL MARKET SHARE BY REGION, 2021 VS 2029 (%)

10. GLOBAL IN-PERSON BOOKING OF BOUTIQUE HOTEL MARKET SHARE BY REGION, 2021 VS 2029 (%)

11. GLOBAL BOUTIQUE HOTEL MARKET SHARE BY TOURIST TYPE, 2021 VS 2029 (%)

12. GLOBAL BOUTIQUE HOTEL FOR DOMESTIC MARKET SHARE BY REGION, 2021 VS 2029 (%)

13. GLOBAL BOUTIQUE HOTEL FOR INTERNATIONAL MARKET SHARE BY REGION, 2021 VS 2029 (%)

14. GLOBAL BOUTIQUE HOTEL MARKET SHARE BY TOUR TYPE, 2021 VS 2029 (%)

15. GLOBAL BOUTIQUE HOTEL FOR INDEPENDENT TRAVELER SHARE BY REGION, 2021 VS 2029 (%)

16. GLOBAL BOUTIQUE HOTEL FOR PACKAGE TRAVELER MARKET SHARE BY REGION, 2021 VS 2029 (%)

17. GLOBAL BOUTIQUE HOTEL FOR TOUR GROUP MARKET SHARE BY REGION, 2021 VS 2029 (%)

18. GLOBAL BOUTIQUE HOTEL MARKET SHARE BY REGION, 2021 VS 2029 (%)

19. US BOUTIQUE HOTEL MARKET SIZE, 2021-2029 ($ MILLION)

20. CANADA BOUTIQUE HOTEL MARKET SIZE, 2021-2029 ($ MILLION)

21. UK BOUTIQUE HOTEL MARKET SIZE, 2021-2029 ($ MILLION)

22. FRANCE BOUTIQUE HOTEL MARKET SIZE, 2021-2029 ($ MILLION)

23. GERMANY BOUTIQUE HOTEL MARKET SIZE, 2021-2029 ($ MILLION)

24. ITALY BOUTIQUE HOTEL MARKET SIZE, 2021-2029 ($ MILLION)

25. SPAIN BOUTIQUE HOTEL MARKET SIZE, 2021-2029 ($ MILLION)

26. REST OF EUROPE BOUTIQUE HOTEL MARKET SIZE, 2021-2029 ($ MILLION)

27. INDIA BOUTIQUE HOTEL MARKET SIZE, 2021-2029 ($ MILLION)

28. CHINA BOUTIQUE HOTEL MARKET SIZE, 2021-2029 ($ MILLION)

29. JAPAN BOUTIQUE HOTEL MARKET SIZE, 2021-2029 ($ MILLION)

30. SOUTH KOREA BOUTIQUE HOTEL MARKET SIZE, 2021-2029 ($ MILLION)

31. REST OF ASIA-PACIFIC BOUTIQUE HOTEL MARKET SIZE, 2021-2029 ($ MILLION)

32. REST OF THE WORLD BOUTIQUE HOTEL MARKET SIZE, 2021-2029 ($ MILLION)