Brain Health Supplements Market
Brain Health Supplements Market Size, Share & Trends Analysis Report by Product (Natural Molecules, Herbal Extract, and Vitamins & Minerals), by Application (Memory Enhancement, Attention & Focus, Depression & Mood, Sleep & Recovery, Anti-aging & Longevity, Stress & Anxiety, Focus and Concentration, and Others) and by Distribution Channel (Online Retail, Pharmacies and Drugstores, Health and Wellness Stores, Supermarkets and Hypermarkets, Fitness and Wellness Centers, and Others) Forecast Period (2024-2031)
Brain health supplements market is anticipated to grow at a CAGR of 7.3% during the forecast period (2024-2031). The primary factors propelling the market's expansion are rising consumer awareness of mental health issues and the growing use of natural and herbal health products.
Market Dynamics
Growing Prevalence of Depression
An increasing number of individuals globally are suffering from depression, a mental health condition that can have serious repercussions, including suicide. Supplements for brain health that comprise B vitamins, herbal extracts, and omega-3 fatty acids are effective therapies. According to the World Health Organization (WHO) in March 2023, the depression is a prevalent mental disorder, affecting approximately 5% of adults worldwide. It is important to note that both men and women can experience depression, although women are slightly more affected. Additionally, depression can have severe consequences, as it is a leading cause of suicide, resulting in over 700,000 deaths annually. Effective treatments are available for individuals with mild, moderate, and severe depression.
Growing Concern and Awareness of Cognitive Decline
Growing numbers of individuals are seeking preventive methods, such as brain health supplements, as knowledge of brain health and cognitive function has grown in relation to dementia and related cognitive diseases. According to the National Institute of Health (gov.) in December 2023, the global prevalence of dementia is estimated to be between 0.8% and 6.4% in the population over 65 years of age, with a staggering 28.5% prevalence at age 90 in the European Union. Currently, around 50 million individual globally are living with dementia, and this number is expected to triple by 2050, according to the World Health Organization (WHO). The impact of dementia extends beyond the individuals affected, placing significant strains on families, caregivers, and healthcare systems, resulting in lost productivity, increased healthcare costs, and immense emotional and physical burdens.
Market Segmentation
Our in-depth analysis of the global Brain Health Supplements market includes the following segments by product, application and distribution channel:
- Based on product, the market is sub-segmented into natural molecules, herbal extract, and vitamins & minerals.
- Based on application, the market is augmented into memory enhancement, attention & focus, depression & mood, sleep & recovery, anti-aging & longevity, stress & anxiety, focus and concentration, and others (brain aging and cognitive decline prevention,general cognitive enhancement and neuroprotection and brain health maintenance).
- Based on distribution channel, the market is sub-segmented into online retail, pharmacies and drugstores, health and wellness stores, supermarkets and hypermarkets, fitness and wellness centers, and others(convenience stores and gas stations, and specialty online retailers).
Memory Enhancement is Projected to Emerge as the Largest Segment
Based on the application, the brain health supplements market is sub-segmented memory enhancement, attention & focus, depression & mood, sleep & recovery, anti-aging & longevity, stress & anxiety, focus and concentration, and others (brain aging and cognitive decline prevention,general cognitive enhancement and neuroprotection and brain health maintenance). Among these, the memory enhancement sub-segment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includes the increasing demand for According to the National Institute of Health (gov.), in Feburary 2023, Since one-sixth of the world's population is predicted to be over 65 by 2050, the population is aging faster than ever before. China's population is aging rapidly; by 2040, there is projected to be 402 million persons over 60. A recent study estimated that 38.77 million Chinese elderly people, or 15.5% of the population, had minor cognitive impairment. Subjective Cognitive Decline (SCD) is a type of cognitive impairment that has been connected to Alzheimer's disease and other mental disorders. The incidence of sickle cell disease (SCD) rises with age; 10.8% of American adults between 45 and 64 have SCD, whereas 11.7% of individuals beyond 64 have it. Research categorizes older age groups differently; in general, SCD incidence is lower in the 65–74 age group than in the 60–64 and 75+ age groups. A person over 75 who suffers from cognitive impairment is at an increased risk of death and weakness. Cognitive deficiencies can additionally result in other health issues.
Herbal Extract Detection Sub-segment to Hold a Considerable Market Share
The consumers are shifting towards natural and herbal supplements owing to concerns about synthetic ingredients and a desire for safer, plant-based alternatives. As a result there is growing demand for natural and herbal supplements and accordingly companies are launching new and innovative products to meet this growing demands. For instance, in September 2023,Botanical extract producer Biotropics Malaysia Berhad launched novel BioKesum leaf extractclinically shown to support brain health. BioKesum leaf extract, sourced from Malaysia's tropical BioKesum plant, has shown improvements in memory, executive function, and BDNF levels in a double-blind, placebo-controlled clinical trial.
Regional Outlook
The global brain health supplements market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America).
Increasing Consumer Awareness and Demand in Asia-Pacific
The consumers are seeking for dietary supplements to boost cognitive function and combat off age-related decline in order to grow more conscious of the significance of nutrition and supplementation in sustaining overall health. According to the National Institute of Health (gov.) in July 2023, the prevalence of supplement use has seen a remarkable rise over the past two decades, with the global dietary supplements market estimated to be worth nearly USD 152 billion in 2021. According to projections, the market is expected to reach USD 300 billion by 2028. Furthermore, research in this field has also witnessed significant growth, with over 69,000 articles on dietary supplements published through PubMed between 2012 and 2022. The sales of dietary supplements experienced a substantial increase in early 2020 due to the COVID-19 pandemic, resulting in a 50% surge between 2018 and 2020, with sales surpassing USD 220 billion in 2020.
Global Brain Health Supplements Market Growth by Region 2024-2031
North America Holds Major Market Share
Among all the regions, North America holds a significant share owing to the growing demand for The increasing awareness of the association between habits and neurological disorders has increased the need for preventive healthcare products, especially supplements that promote brain health and enhance cognitive performance. According to the National Institute of Health (gov.) in May 2023, the neurological diseases, including stroke and dementia, incur significant direct and indirect costs globally. For instance, stroke alone accounts for approximately US $900 billion in annual expenses, while dementia cost US $1.3 trillion in 2019. Sleep disorders, which affect over 20% of the general population, contribute to reduced functioning and wellbeing, resulting in estimated economic costs of nearly US $700 billion annually across five Organization for Economic Cooperation and Development countries. Furthermore, sleep disorders are linked to an increased risk of developing neurological and mental health problems, exacerbating the course of other neurological disorders and potentially leading to additional indirect costs.
Market Players Outlook
*Note: Major Players Sorted in No Particular Order
The major companies serving the global brain health supplements market include, Herbalife International of America, Inc.,NOW Health Group, Inc.,Nestlé Health Science,Pfizer Inc.,Reckitt Benckiser group,,and others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, Nutricia introduced Souvenaid to the US market, targeting memory decline linked to brain changes and synapses. Souvenaid's proprietary formula Fortasyn Connect provides the right nutrients at the right levels to support synapses, a unique combination not found in other memory supplements.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global brain health supplements market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Abbot
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Amway Corp.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. BMD, Inc.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Key Strategy Analysis
4. Market Segmentation
4.1. Global Brain Health Supplements Market by Product
4.1.1. Natural Molecules
4.1.2. Herbal Extract
4.1.3. Vitamins & Minerals
4.2. Global Brain Health Supplements Market by Application
4.2.1. Memory Enhancement
4.2.2. Attention & Focus
4.2.3. Depression & Mood
4.2.4. Sleep & Recovery
4.2.5. Anti-aging & Longevity
4.2.6. Stress & Anxiety
4.2.7. Focus and Concentration
4.2.8. Others (Brain Aging and Cognitive Decline Prevention, General Cognitive Enhancement and Neuroprotection and Brain Health Maintenance)
4.3. Global Brain Health Supplements Market by Distribution Channel
4.3.1. Online Retail
4.3.2. Pharmacies and Drugstores
4.3.3. Health and Wellness Stores
4.3.4. Supermarkets and Hypermarkets
4.3.5. Fitness and Wellness Centers
4.3.6. Others(Convenience Stores and Gas Stations, and Specialty Online Retailers)
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1.1. BioSchwartz
6.1.2. Bountiful Co.
6.1.3. GNC Holdings, LLC
6.1.4. Hain Celestial Group, Inc.
6.1.5. Herbalife International of America, Inc.
6.1.6. Irwin Naturals
6.1.7. Life Extension Foundation Buyers Club, Inc.
6.1.8. Nestlé Health Science
6.1.9. NOW Health Group, Inc.
6.1.10. NUTRAMARKS, INC.
6.1.11. Pfizer Inc.
6.1.12. Pharmavite LLC
6.1.13. Pure Encapsulations
6.1.14. Reckitt Benckiser group
6.1.15. Swisse
6.1.16. Vitabiotics Ltd
6.1.17. Vytalogy Wellness, L.L.C.
1. GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)
2. GLOBAL NATURAL MOLECULES BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
3. GLOBAL HERBAL EXTRACT BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
4. GLOBAL VITAMINS & MINERALS BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
5. GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
6. GLOBAL BRAIN HEALTH SUPPLEMENTS FOR MEMORY ENHANCEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
7. GLOBAL BRAIN HEALTH SUPPLEMENTS FOR ATTENTION & FOCUS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
8. GLOBAL BRAIN HEALTH SUPPLEMENTS FOR DEPRESSION & MOOD MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
9. GLOBAL BRAIN HEALTH SUPPLEMENTS FOR SLEEP & RECOVERY MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
10. GLOBAL BRAIN HEALTH SUPPLEMENTS FOR ANTI-AGING & LONGEVITY MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
11. GLOBAL BRAIN HEALTH SUPPLEMENTS FOR STRESS & ANXIETY MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
12. GLOBAL BRAIN HEALTH SUPPLEMENTS FOR FOCUS AND CONCENTRATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
13. GLOBAL BRAIN HEALTH SUPPLEMENTS FOR OTHER APPLICATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
14. GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
15. GLOBAL BRAIN HEALTH SUPPLEMENTS IN ONLINE RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
16. GLOBAL BRAIN HEALTH SUPPLEMENTS IN PHARMACIES AND DRUGSTORES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
17. GLOBAL BRAIN HEALTH SUPPLEMENTS IN HEALTH AND WELLNESS STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
18. GLOBAL BRAIN HEALTH SUPPLEMENTS IN SUPERMARKETS AND HYPERMARKETS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
19. GLOBAL BRAIN HEALTH SUPPLEMENTS IN FITNESS AND WELLNESS CENTERS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
20. GLOBAL BRAIN HEALTH SUPPLEMENTS IN OTHER DISTRIBUTION CHANNELS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
21. GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
22. NORTH AMERICAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
23. NORTH AMERICAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)
24. NORTH AMERICAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
25. NORTH AMERICAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
26. EUROPEAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
27. EUROPEAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)
28. EUROPEAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
29. EUROPEAN BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
30. ASIA-PACIFIC BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
31. ASIA-PACIFIC BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)
32. ASIA-PACIFIC BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
33. ASIA-PACIFIC BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
34. REST OF THE WORLD BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
35. REST OF THE WORLD BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)
36. REST OF THE WORLD BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
37. REST OF THE WORLD BRAIN HEALTH SUPPLEMENTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
1. GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET SHARE BY PRODUCT, 2023 VS 2031 (%)
2. GLOBAL NATURAL MOLECULES BRAIN HEALTH SUPPLEMENTS MARKET SHARE BY REGION, 2023 VS 2031 (%)
3. GLOBAL HERBAL EXTRACT BRAIN HEALTH SUPPLEMENTS MARKET SHARE BY REGION, 2023 VS 2031 (%)
4. GLOBAL VITAMINS & MINERALS BRAIN HEALTH SUPPLEMENTS MARKET SHARE BY REGION, 2023 VS 2031 (%)
5. GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET SHARE BY APPLICATION, 2023 VS 2031 (%)
6. GLOBAL BRAIN HEALTH SUPPLEMENTS MEMORY ENHANCEMENT MARKET SHARE BY REGION, 2023 VS 2031 (%)
7. GLOBAL BRAIN HEALTH SUPPLEMENTS ATTENTION & FOCUS MARKET SHARE BY REGION, 2023 VS 2031 (%)
8. GLOBAL BRAIN HEALTH SUPPLEMENTS DEPRESSION & MOOD MARKET SHARE BY REGION, 2023 VS 2031 (%)
9. GLOBAL BRAIN HEALTH SUPPLEMENTS SLEEP & RECOVERY MARKET SHARE BY REGION, 2023 VS 2031 (%)
10. GLOBAL BRAIN HEALTH SUPPLEMENTS ANTI-AGING & LONGEVITY MARKET SHARE BY REGION, 2023 VS 2031 (%)
11. GLOBAL BRAIN HEALTH SUPPLEMENTS STRESS & ANXIETY MARKET SHARE BY REGION, 2023 VS 2031 (%)
12. GLOBAL BRAIN HEALTH SUPPLEMENTS FOCUS AND CONCENTRATION MARKET SHARE BY REGION, 2023 VS 2031 (%)
13. GLOBAL BRAIN HEALTH SUPPLEMENTS BY OTHER APPLICATION MARKET SHARE BY REGION, 2023 VS 2031 (%)
14. GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET SHARE BY DISTRIBUTION CHANNEL, 2023 VS 2031 (%)
15. GLOBAL BRAIN HEALTH SUPPLEMENTS IN ONLINE RETAIL MARKET SHARE BY REGION, 2023 VS 2031 (%)
16. GLOBAL BRAIN HEALTH SUPPLEMENTS IN PHARMACIES AND DRUGSTORES MARKET SHARE BY REGION, 2023 VS 2031 (%)
17. GLOBAL BRAIN HEALTH SUPPLEMENTS IN HEALTH AND WELLNESS STORES MARKET SHARE BY REGION, 2023 VS 2031 (%)
18. GLOBAL BRAIN HEALTH SUPPLEMENTS IN SUPERMARKETS AND HYPERMARKETS MARKET SHARE BY REGION, 2023 VS 2031 (%)
19. GLOBAL BRAIN HEALTH SUPPLEMENTS IN FITNESS AND WELLNESS CENTERS MARKET SHARE BY REGION, 2023 VS 2031 (%)
20. GLOBAL BRAIN HEALTH SUPPLEMENTS IN OTHER DISTRIBUTION CHANNEL MARKET SHARE BY REGION, 2023 VS 2031 (%)
21. GLOBAL BRAIN HEALTH SUPPLEMENTS MARKET SHARE BY REGION, 2023 VS 2031 (%)
22. US BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
23. CANADA BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
24. UK BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
25. FRANCE BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
26. GERMANY BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
27. ITALY BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
28. SPAIN BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
29. REST OF EUROPE BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
30. INDIA BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
31. CHINA BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
32. JAPAN BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
33. SOUTH KOREA BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
34. REST OF ASIA-PACIFIC BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
35. LATIN AMERICA BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
36. MIDDLE EAST AND AFRICA BRAIN HEALTH SUPPLEMENTS MARKET SIZE, 2023-2031 ($ MILLION)
