Brand Protection Market
Global Brand Protection Market Size, Share & Trends Analysis Report by Deployment Type (On-Premise and Cloud), by Application (Advertising Monitoring, Content Protection Intelligence, Social Media Monitoring, Anti-Counterfeiting, Market Place Monitoring, and Others), by End-User (Retail, Transportation and Logistics, IT, Media and Entertainment, and Others) and Forecast 2019-2025 Update Available - Forecast 2024-2030
Global brand protection market is forecast to grow at a significant CAGR during the forecast period. Brand protection can be defined as the method to protect the intellectual property of the companies against counterfeiters, copyright pirates, and any other type of infringers. The major need for brand protection is to protect the loss of revenue due to counterfeit goods but also to protect the company’s image, reputation and overall value. A major factor for the growth of the market includes increasing counterfeit products all across the globe. As per Organisation for Economic Co-operation and Development (OECD), trade of counterfeit goods was reached 3.3% of the global trade in 2016, which was around $510 billion as compared to $461 billion in 2013 and 2.5% of the global trade.
Segmental Outlook
The global brand protection market is analyzed on the basis of deployment type, application, end-user, and region. Based on the deployment type, the market is classified into on-premises and cloud-based brand protection solutions. Cloud-based brand protection solutions are expected to register the fastest growth over the forecast period owing to the expanding cloud-based services across the globe. Additionally, the market is classified, based on the end-users, into Retail, Transportation and Logistics, IT, Media and Entertainment and Others. Retail segment is expected to witness significant traction over the forecast period. This is due to increased duplicity of the brand products over online platforms as well as brick and mortar platform.
Global Brand Protection Market Share by Application, 2018 (%)
Anti-Counterfeiting segment Held the Dominating Market Share in 2018
Based on application, the market is segmented into Advertising Monitoring, Content Protection Intelligence, Social Media Monitoring, Anti-Counterfeiting, Market Place Monitoring, and Others. Anti-Counterfeiting segment is expected to contribute significant market share in the global brand protection market owing to the increased trade of counterfeit products across the globe. According to the OECD, trade in fake goods was nearly 3.3% of the world trade and is further expected to rise in the coming future.
Regional Outlook
Geographically, the study of the global brand protection market covers the study of four major regions including North America (the US and Canada), Europe (Germany, UK, Italy, France, Italy, Spain, and Rest of Europe), and Rest of the World (RoW). North America is estimated to dominate the global Brand Protection market in 2018 and is estimated to continue to follow the same trend over the forecast period. In terms of revenue generation, the North America brand protection market is estimated to followed by the European Brand Protection market in 2018.
Asia-Pacific to Foresee Lucrative Growth in the Near Future
Asia-Pacific reflects an ocean of opportunities for the Brand Protection market and lucrative growth will be observed in the near future in the region. Large number of players producing counterfeiting products coupled with the expanding retail and IT sector are creating enormous demand for brand protection solutions in the region; thereby, driving the growth of the brand protection market. The countries such as China, India, Indonesia, are developing at a much rapid pace which is accelerating the growth of the market. Increasing focus on the development of sustainable brand protection options will fuel the regional business growth of the market.
Market Players Outlook
Furthermore, the market is influenced by the presence of several market players operating in the industry. Some of the major market players of the industry include Yellow Brand Protection Group AB, Hubstream, Inc., CounterFind Inc., Authentix, Inc., Marketly LLC, Incopro Ltd., and others. These players adopt various strategies in order to stay competitive in the market. Some of the majorly adopted strategies are product launch, geographical expansion, mergers and acquisitions, partnerships and collaborations.
The Report Covers
- Market value data analysis of 2018 and forecast to 2025.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global Brand Protection market. Based on the availability of data, information related to products and services, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Geography
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
2.3. Rules & Regulations
3. Competitive Landscape
3.1. Company Share Analysis
3.2. Key Strategy Analysis
3.3. Key Company Analysis
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
4. Market Determinants
4.1. Motivators
4.2. Restraints
4.3. Opportunities
5. Market Segmentation
5.1. Global Brand Protection Market by Deployment Type
5.1.1. On-Premise
5.1.2. Cloud
5.2. Global Brand Protection Market by Application
5.2.1. Advertising Monitoring
5.2.2. Content Protection Intelligence
5.2.3. Social Media Monitoring
5.2.4. Anti-Counterfeiting
5.2.5. Market Place Monitoring
5.2.6. Others (Site Blocking Intelligence)
5.3. Global Brand Protection Market by End-User
5.3.1. Retail
5.3.2. Transportation and Logistics
5.3.3. IT
5.3.4. Media and Entertainment
5.3.5. Others (Healthcare)
6. Regional Analysis
6.1. North America
6.1.1. United States
6.1.2. Canada
6.2. Europe
6.2.1. UK
6.2.2. Germany
6.2.3. Italy
6.2.4. Spain
6.2.5. France
6.2.6. Rest of Europe
6.3. Asia-Pacific
6.3.1. China
6.3.2. Japan
6.3.3. India
6.3.4. Rest of Asia-Pacific
6.4. Rest of the World
7. Company Profiles
7.1. AlpVision SA
7.2. Authentix, Inc.
7.3. BrandShield Ltd.
7.4. BrandVerity Inc.
7.5. Corporation Service Co. (CSC)
7.6. CounterFind Inc.
7.7. Focus IP, Inc. (AppDetex)
7.8. Hubstream, Inc.
7.9. Incopro Ltd.
7.10. i-Sight
7.11. Marketly LLC
7.12. MarkMonitor Inc.
7.13. OpSec Security Group Ltd.
7.14. PhishLabs
7.15. Red Points Solutions SL
7.16. RiskIQ Inc.
7.17. Ruvixx, Inc.
7.18. Virtual Advantage, LLC
7.19. Yellow Brand Protection Group AB
7.20. Zacco Group
1. GLOBAL BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2018-2025 ($ MILLION)
2. GLOBAL ON-PREMISES BRAND PROTECTION SOLUTIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
3. GLOBAL CLOUD BRAND PROTECTION SOLUTIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
4. GLOBAL BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)
5. GLOBAL BRAND PROTECTION IN ADVERTISING MONITORING MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
6. GLOBAL BRAND PROTECTION IN CONTENT PROTECTION INTELLIGENCE MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
7. GLOBAL BRAND PROTECTION IN SOCIAL MEDIA MONITORING MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
8. GLOBAL BRAND PROTECTION IN ANTI-COUNTERFEITING MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
9. GLOBAL BRAND PROTECTION IN MARKET PLACE MONITORING MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
10. GLOBAL BRAND PROTECTION IN OTHER APPLICATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
11. GLOBAL BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
12. GLOBAL BRAND PROTECTION SOLUTIONS IN RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
13. GLOBAL BRAND PROTECTION SOLUTIONS IN TRANSPORTATION AND LOGISTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
14. GLOBAL BRAND PROTECTION SOLUTIONS IN IT MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
15. GLOBAL BRAND PROTECTION SOLUTIONS IN MEDIA AND ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
16. GLOBAL BRAND PROTECTION SOLUTIONS IN OTHER END-USERS MARKET RESEARCH AND ANALYSIS BY REGION, 2018-2025 ($ MILLION)
17. GLOBAL BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2018-2025 ($ MILLION)
18. NORTH AMERICAN BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
19. NORTH AMERICAN BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2018-2025 ($ MILLION)
20. NORTH AMERICAN BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)
21. NORTH AMERICAN BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
22. EUROPEAN BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
23. EUROPEAN BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2018-2025 ($ MILLION)
24. EUROPEAN BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)
25. EUROPEAN BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
26. ASIA-PACIFIC BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2018-2025 ($ MILLION)
27. ASIA-PACIFIC BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2018-2025 ($ MILLION)
28. ASIA-PACIFIC BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)
29. ASIA-PACIFIC BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
30. REST OF THE WORLD BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT TYPE, 2018-2025 ($ MILLION)
31. REST OF THE WORLD BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2018-2025 ($ MILLION)
32. REST OF THE WORLD BRAND PROTECTION MARKET RESEARCH AND ANALYSIS BY END-USER, 2018-2025 ($ MILLION)
1. GLOBAL BRAND PROTECTION MARKET SHARE BY DEPLOYMENT TYPE, 2018 VS 2025 (%)
2. GLOBAL BRAND PROTECTION MARKET SHARE BY APPLICATION, 2018 VS 2025 (%)
3. GLOBAL BRAND PROTECTION MARKET SHARE BY END-USER, 2018 VS 2025 (%)
4. GLOBAL BRAND PROTECTION MARKET SHARE BY GEOGRAPHY, 2018 VS 2025 (%)
5. US BRAND PROTECTION MARKET SIZE, 2018-2025 ($ MILLION)
6. CANADA BRAND PROTECTION MARKET SIZE, 2018-2025 ($ MILLION)
7. UK BRAND PROTECTION MARKET SIZE, 2018-2025 ($ MILLION)
8. FRANCE BRAND PROTECTION MARKET SIZE, 2018-2025 ($ MILLION)
9. GERMANY BRAND PROTECTION MARKET SIZE, 2018-2025 ($ MILLION)
10. ITALY BRAND PROTECTION MARKET SIZE, 2018-2025 ($ MILLION)
11. SPAIN BRAND PROTECTION MARKET SIZE, 2018-2025 ($ MILLION)
12. ROE BRAND PROTECTION MARKET SIZE, 2018-2025 ($ MILLION)
13. CHINA BRAND PROTECTION MARKET SIZE, 2018-2025 ($ MILLION)
14. JAPAN BRAND PROTECTION MARKET SIZE, 2018-2025 ($ MILLION)
15. INDIA BRAND PROTECTION MARKET SIZE, 2018-2025 ($ MILLION)
16. REST OF ASIA-PACIFIC BRAND PROTECTION MARKET SIZE, 2018-2025 ($ MILLION)
17. REST OF THE WORLD BRAND PROTECTION MARKET SIZE, 2018-2025 ($ MILLION)
