The global broadcast switchers market is projected to grow at a considerable CAGR of 8.2% during the forecast period (2020-2026). The growing interest in live breaking news & stories drives the deployment of television production trucks and promotes the demand for portable broadcast switchers across the globe. A broadcast switcher is a hardware device mainly used in the production of high-quality HD videos. The rising number of devices integrated with the digital media along with the high penetration of internet-connected devices is a key factor driving the growth of the global broadcast switchers market. Growing demand for engaging entertainment platforms from the consumer side is propelling the producers to adopt innovative and advanced devices to produce high-quality pictures or movies. 

The rising trend of online video streaming platforms such as Amazon Prime, Disney Hotstar, Netflix, YouTube, UltraFlix, and so on are again promoting their manufacturers to make use of broadcast switchers to improve the quality of their streaming videos. Additionally, the significant increase in the demand for direct to consumer (D2C) product offerings through the multi-channel networks in both the developing and developed economies across the globe is expected to drive the global market. However, lack of standardization and the high cost of these switchers are the key factors restraining the market growth of the global market.

 Segmental Outlook  

The broadcast switchers market is segmented based on product type and application. Based on the product type, the broadcast switchers market is segmented into master control switchers, production switchers, and routing switchers. Based on product type, production switchers are anticipated to hold major market share owing to their growing utility in the production of special effects in the videos. Based on the application, the broadcast switchers market is segmented into sports broadcasting, news production, post-production, and studio production.

Studio Production to be considerable segment based on application

Production switchers are mainly used to offer special effects to the videos or films. The rising demand in special effects broadcasting owing to the increasing interest of consumers towards animated movies is creating demand for production studio broadcast switchers in the market. Broadcasters have been making a huge investment in broadcast switchers to produce standard and high definition digital content. Thus, the growing video streaming industry is anticipated to contribute towards the high share of this market segment.  

Global Broadcast Switchers Market Share by Application, 2019 (%)

Regional Outlook 

The global broadcast switchers market is further segmented based on geography including North America, Europe, Asia-Pacific, and the Rest of the World. North America is anticipated to hold a considerable market share in the global broadcast switchers market.  In North America, the US is anticipated to hold a major market share. The high spending level of consumers on entertainment activities is a key factor contributing to the high share of the regional market.  According to the BEA, the arts, entertainment, and recreation sector contributed 1.1% of the US economy valued at $227.4 billion in 2018. Additionally, the region has shown wide adoption for online platforms. Netflix is one of the major video streaming service providers in the US which has acquired around 10% of the overall screen time in the US in 2018. The video service providers have added 8.84 million subscribers all across the globe in the last three months of 2018. Out of this, around 1.53 million subscribers were reported from the US. The online platforms in the region are growing considerably with the inclusion of upgraded technologies to improve personalized user experiences. Thus, these factors lead to market growth in the region.

Global Broadcast Switchers Market Growth, by Region 2020-2026

Asia-Pacific will augment with the significant growth rate in the Broadcast Switchers market

Considerable increase in the cable & satellite television channels along with an upsurge in the internet penetration in the emerging economies of the region owing to the rise in digital awareness among these economies is a key factor driving the regional market growth.  The transition from analog to digital broadcasting along with the growing number of digital channels that leads to the high adoption of HD videos to increase focus on production automation to drive the growth of broadcast switchers in the Asia-Pacific region.

Market Players Outlook

Panasonic Corp., Grass Valley Canada, Blackmagic Design Pty. Ltd., Broadcast Pix, Inc., Sony Corp., Cisco Systems, Inc., Edgeware AB, ETL Systems Ltd., EVS Broadcast Equipment SA, IHSE GmbH, and so on are the key players operating in the broadcast switchers market. These key players are adopting the different types of growth strategies including mergers & expansion, new product launches, partnerships, technical innovation, and collaboration among others to maintain their competitiveness in the global market. For instance, in September 2019, Grass Valley, the broadcasting company had launched KULA AV switcher. The mixer includes full clip-store integration to graphics creation and editing and provides the built-in multi-viewer capability. This broadcast switcher is designed to support the needs of smaller operations.

The Report Covers-

• Market value data analysis of 2019 and forecast to 2026.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global broadcast switchers market. Based on the availability of data, information related to the products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.