Cardiac holter monitor market is anticipated to grow at a significant CAGR of 7.0% during the forecast period (2024-2031). The market growth is attributed to pivotal factors such as the growing prevalence of cardiovascular disorders and the shift in the trend toward ambulatory monitoring devices. The improvements in telemetry and the rise in investment for early arrhythmia identification further drive the global market. According to the National Center for Biotechnology Information (NCBI), in September 2022, commercially available digital technologies, such as wearables, have long been promoted in the context of fitness and wellbeing, with global sales predicted to reach 525 million by 2025.

Market Dynamics

Increasing Adoption of Wearable Holter Monitor Sensors 

Advanced wearable sensors and gadgets, such as smartwatches or patches, can be integrated with wireless holter monitoring systems to continuously and non-invasively monitor cardiac parameters and vital signs. Real-time data feeds from these wearables allow for more thorough monitoring of patients' heart health in a variety of contexts, including their homes. Healthcare providers can now remotely monitor patients, analyze data more effectively, and provide timely interventions owing to advancements in wearable sensors, artificial intelligence, and data management. This technology has enormous potential to improve patient outcomes, especially in the early detection and management of heart disease.

Advancements in Telemedicine and Remote Patient Monitoring

Heart holter monitors are essential to remote cardiac monitoring programs owing to the growing use of telemedicine and remote patient monitoring systems. Heart holter monitors are vital instruments for gathering ongoing cardiac data remotely, and telemedicine platforms facilitate virtual consultations between patients and healthcare professionals. In underserved or rural locations where access to specialized cardiac care may be limited, this development is especially significant. The telehealth option that has grown increasingly prevalent is the ability to monitor specific parts of a patient's health from their home. Doctors can treat both acute and chronic diseases with the use of remote patient monitoring.

Market Segmentation

• Based on the product type, the market is segmented into wired holter monitors, wireless holter monitors, and holter analysis systems and software.

• Based on the end-users, the market is segmented into hospitals and clinics, diagnostic centers, and others (home care).

Wireless Holter Monitor is Projected to Hold the Largest Segment

The increasing demand for remote patient monitoring to continuously capture heart rhythm data and transmit it in real-time via secure wireless connections is a key factor driving the growth of the market segment. The low latency (minimum delay) of this streaming data enables medical professionals to remotely monitor a patient's cardiac health by eliminating regular clinic visits. This helps a larger population have essential access to healthcare, especially for people who live in distant places or have limited mobility. Wireless monitors are designed to be lightweight and patch-like, making it easier for patients to carry out their regular activities. As the monitor is more comfortable, users are more likely to wear it for the recommended amount of time, which results in more accurate data collecting.

Hospital and Clinic Segment to Hold a Considerable Market Share

The factors supporting segment growth include the availability of modern technology, growth in patients and practitioners, and a well-equipped infrastructure all contribute to easing the burden of diagnosis and treatment in hospitals and clinics. The availability of advanced equipment such as ECG patches and portable holters for hospital and clinic ECG monitoring is further aiding the segment’s growth. 

Regional Outlook

Global cardiac holter monitor market is further segmented based on geography including North America (the US, and Canada), Europe (the UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America). 

Growing Demand for Cardiac Holter Monitor in Asia-Pacific

• The regional growth is attributed to an increasing number of people diagnosed with heart-related diseases, such as cardiovascular diseases (CVDs), coronary artery disease (CAD), stroke and peripheral artery disease (PAD). According to the World Health Organization (WHO), in September 2023, cardiovascular diseases accounted for 3.9 million fatalities in the WHO South-East Asia region every year, a quarter of all fatalities from non-communicable diseases (NCDs), with most of them being preventable.

Global Cardiac Holter Monitor Market Growth by Region 2024-2031

North America Holds Major Market Share

North America holds a significant share owing to the presence of cardiac holter monitor providers such as C Hill-Rom Holdings, Inc., CompuMed, Inc., and iRhythm Technologies, Inc. in the region. The market growth is attributed to enhancing government financing for the treatment of cardiovascular disorders, encouraging individuals to choose less intrusive diagnostic methods, and increasing cases of heart failure, high blood pressure, stroke, coronary heart disease, and artery disorders. This, in turn, results in the adoption of wearable cardiac monitoring devices in the region. In addition, the availability of reimbursement policies for cardiac monitoring devices is further contributing to the market growth in the region. According to the National Heart, Lung, and Blood Institute, in June 2023, researchers also found that among adults with cardiovascular disease who use a wearable device, 38.0% use it regularly compared to almost half of other adults. Adults between the ages of 18-49, with higher household incomes, and who attended college were also more likely to report using wearable devices.

Market Players Outlook

*Note: Major Players Sorted in No Particular Order.

The major companies serving the cardiac holter monitor market include C Hill-Rom Holdings, Inc., Drägerwerk AG & Co. KGaA, General Electric Co., iRhythm Technologies, Inc., and Koninklijke Philips N.V. among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers and acquisitions to stay competitive in the market. 

Recent Development

• In August 2023, Philips researchers presented data at the European Society of Cardiology Congress in Amsterdam demonstrating specific diagnostic referral codes can potentially help to pre-determine how long a cardiology patient should receive mobile telemetry, or Holter monitoring, to monitor their symptoms remotely and possibly prevent further hospitalization.

The Report Covers

• Market value data analysis of 2023 and forecast to 2031.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the cardiac holter monitor market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.