China augmented reality market is estimated to grow significantly at a CAGR of 40.4% during the forecast period. The rising awareness among the end-users and the increasing adoption of AR technology for different applications such as entertainment, automotive, healthcare, telecommunication, infrastructure in public and private sectors are among the major factors that contribute towards the growth of the AR market in China. E-commerce companies such as Amazon and Flipkart are highly using AR technology to transform the online shopping landscape by offering a virtual reality shopping experience. Apart from enterprises the Universities and schools in China are also using AR for better learning which is further contributing towards the market growth. For instance, the students at the Beijing University of Chinese Medicine learn acupuncture with VR technology that they can use on or off-campus.

The market is segmented on the basis of device type, technology, components, and application. Based on the device type market is sub-segmented into the head-mount, head-up, handheld. Based on technology the market is sub-segmented into monitor based technology and near eye based technology. Based on offering, the market is bifurcated into software and hardware. Based on the application, the market is segmented into individual, consumer, and others (automotive, defense, tourism, healthcare, apparels & Accessories). 

Furthermore, prompt developments in the 5G technology and integration of the same with AR technology is likely to drive the market growth in the country. Cohesive government plans and policies are further anticipated to drive the market growth in China. In July 2019, officials in the country’s Jiangxi region plan to raise $460 million to benefit AR/VR companies. With this, the presence of the major market players in the country including Baidu, Alibaba, Apple, and PTC among others is anticipated to fuel the market growth in China. These players are highly involved in bringing innovations in the existing AR technology in order to stay competitive in the market. 

Research Methodology

The market study of China augmented reality market is incorporated by extensive primary and secondary research conducted by the research team.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. China Augmented Reality Market Research and Analysis by Device Type
2. China Augmented Reality Market Research and Analysis by Technology
3. China Augmented Reality Market Research and Analysis by Components
4. China Augmented Reality Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of the China augmented reality market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the China augmented reality market.
• Insights about market determinants which are stimulating the China augmented reality market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.