China digital signage market is estimated to grow at a CAGR of around 10.0% over the forecast period to reach over $4.5 billion in 2025 from $2.4 billion in 2018. A significant rise in the demand for digital advertising platforms has witnessed across the sectors, such as retail and financial institutions. Increasing competition among retail firms is contributing to the demand for advanced digital solutions that can support increased convenience to the customers. It is expected that the adoption of digital signage is estimated to grow significantly in the retail sector in the country coupled with the growing retail grocery market and increasing competition among domestic and foreign retailers. Rapid urbanization and rising disposable incomes are supporting an emerging demand for convenience products, especially in large, tier-one cities. 

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Moreover, the most significant distribution channel for meal solutions in China is supermarkets as these markets are highly convenient as compared to the small grocery channels. Shoppers demand a lot from stores, such as personalized experience, value, and efficiency. As grocers are getting familiarize with omnichannel retail, digital signage systems have become an intelligent way to develop a seamless in-store experience to the customers. The use of digital signage in grocery stores facilitates the deployment of new promotions, offering stock and aisle updates as well as share alerts across several locations. In addition, it allows managing the content remotely and updating it instantly. As sooner the customers know the special deals, rainchecks, and instant savings, it will become easier to gain higher satisfaction with their store experience. Therefore, the increasing retail grocery market will likely drive the growth of the market in the country.

China digital signage market is segmented on the basis of component type, product, application, and region. On the basis of component type, the market is divided into hardware and software. On the basis of the product, the market is classified into standalone display and video wall. Furthermore, the market is classified, on the basis of application, into commercial, industrial, infrastructural, and others. Commercial application of digital signage is estimated to be the fastest-growing segment during the forecast period. The segmental growth is attributed to the extensive application of digital signage displays for advertisement and for announcements in the commercial sector. The commercial sector includes retail, healthcare, hospitality, and government, with applications across hospitals, hotels, quick-service restaurants (QSRs), and malls.

The China Digital signage market is characterized with the presence of various players operating in the market. Some of the prominent players that contribute significantly in the market include BenQ Corp., Intel Corp., Hisense International Co., Ltd., Sony Corp., LG Electronics Inc., Panasonic Corp., and others. These players operate in very highly competitive environment and thus adopts various strategies to stay competitive in the market. Mergers and acquisitions, new product launch, geographical expansion, manufacturing capability expansion are some of the majorly adopted strategies by these market players.

Research Methodology

The market study of the China digital signage market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Authenticate databases 
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, different products, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. China Digital Signage Market Research and Analysis by Component Type
2. China Digital Signage Market Research and Analysis by Product
3. China Digital Signage Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of China digital signage market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting China digital signage market.
• Insights about market determinants that are stimulating China digital signage market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.