China e-commerce industry is estimated to see a CAGR of 18.8% during the period (2019-2025). The outbreak of COVID-19 primarily occurred in China which has caused a major disruption to China’s supply chains. Though, China appears to be recovering pretty well from the initial outbreak. Alibaba and Tencent-backed JD.com Inc. reported that online sales of grocery, fresh produce, and consumer essentials grew manifold during the series of lockdown and implementation of social distancing, driving up the country's online retail sales of physical goods by 3.0% in the first two months of the year. In May 2020, Alibaba announced that GMV (gross merchandise value) had reached $1 trillion for the year ended 31st March 2020 with active users on its platforms had risen to 726 million over the same period. Whereas Pinduoduo generated $163 billion GMV during the same period and reached 628 million active buyers. Further, JD.com GMV risen to $299.5 billion during the same period and had a significant rise in active users share of 24.8% accounted for 387.4 million. This growth in users and GMV identifies that the e-commerce industry in China held up well during the outbreak of COVID-19.

China e-commerce industry report is segmented into electronics, apparel, healthcare, pharmaceuticals, and nutritional products, beauty and personal care, and others. Healthcare, pharmaceuticals, and nutritional products segment is anticipated to exhibit the highest growth in 2020. The demand for vitamins & proteins to maintain the immunity level of consumers is a key factor contributing towards the high growth of the market segment. Moreover, the e-commerce market for beauty & personal care products will grow at the second-highest growth in 2020. The high demand for personal care products to maintain hygiene is anticipated to be the key factor contributing to the growth of the market segment.

Alibaba Group Holding Ltd., Amazon.com, Inc., eBay Inc., JD.com, and Pinduoduo are some major e-commerce companies in the country. In July 2020, JD.com launched approximately 20,000 Stock Keeping Units (SKUs) of JD Super’s first-party consumer goods, including packaged maternal, baby products, foods, beverage, and more. JD Super will provide logistics and after-sales service in the time of crisis. In the same period, a Japanese fashion jewelry brand AHKAH launched a flagship store, choosing JD as the first online platform to partner within China. Thus, such strategies are likely to aid the growth of the company over the forecast period.

Research Methodology

OMR global recently published a report addressing the impact of COVID-19 on the China e-commerce industry. The study is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data. Different approaches have been worked on to derive the market value and market growth rate. In the report, the analysis of the country is provided by analyzing various regional players, laws and policies, consumer behavior, and macro-economic factors. The report includes an analysis of different regions and countries and the effect of COVID-19 on the e-commerce industry of each respective region. Besides, an expected recovery timeline of the industry will also be included with the best- and worst-case scenario which will aid clients to take their future steps in the decision-making process.

Sources Include

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog
• Government Organizations Reports

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

The Report Covers

• Comprehensive research methodology of China e-commerce industry.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting China e-commerce industry.
• Insights about market determinants which are stimulating China e-commerce industry.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.