China green tea market is estimated to grow at a CAGR of around 6% during the forecast period. China is the largest producer and consumer of tea all across the globe. Due to this, the region has the largest market share during the forecast period. China is the largest tea producer globally. As per the International Tea Committee, around 2.6 million tons of tea was produced in the country in 2018 as compared to 2.4 million tons in 2017. China's Ministry of Agriculture and Rural Affairs, around 115 million people are employed in the tea industry in the country out of which around 80 million are tea farmers. 

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In 2018, the planting area of tea in the country was 2.9 million hectares, which accounts for 60% of the global planting area. Tea is produced mostly in provinces towards the south and east region of the country as the climate is humid and ranges from tropical to subtropical. A large portion of tea is consumed in the country. Due to this, only around 10-20% of the tea production is exported every year which generates an export value of $1.6 billion.

The tea industry in China is a fragmented market as the country has around 70,000 tea companies. However, there is no international renowned Chinese brand in the tea market, which is a major concern for the Chinese government. It is due to that lack of brand power reduces the margin and profitability in the international market. 

Based on format, it is divided into ready-to-drink (RTD), loose tea powder, and tea bags. Moreover, based on nature, it is sub-segmented into organic and conventional. Some of the famous brands in the country include Twining, Celestial Seasonings, Tazo, Harney and Sons, Dilmah, Lipton, Bigelow, Yorkshire, and Tetley. Most of them are international brands and none of them are Chinese based companies. Some of the domestic tea brands of the country include Mao Feng, Wuyi oolong, Dragonwell and so on. 

Research Methodology

The market study of the China green tea marketis incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for drink manufactures and private companies for overall market analysis and competitive analysis. The report provides in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. China Green Tea Market Research and Analysis by Format
2. China Green Tea Market Research and Analysis by Nature 

The Report Covers

• Comprehensive research methodology of the China green tea market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the China green tea market.
• Insights about market determinants which are stimulating the China green tea market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.