The China meat snacks market is anticipated to showcase a considerable CAGR of 11.2% during the forecast period. The major cause behind the rapid development of the meat snack market in the country includes emerging new retail channels and continuous consumption upgrade. Rising per capita disposable income is one of the key factors encouraging the growth of the market. As per the World Bank, the GDP per capita of China increased from $9,977 in 2018 to $10,262 in 2019. With the growing disposable income, the consumers’ ability to spend more money on high-quality food products has dramatically increased, which results in increasing demand for different kinds of meat snacks in the country.  

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PepsiCo, Inc., Conagra Brands Inc., Hormel Foods Corp., Jack Link's LLC, Tyson Foods, and King Elites Snacks, among others, are the major manufacturers of meat snacks. These manufacturers are adopting different growth strategies including mergers and acquisitions, new product launch, product innovation, capacity expansion, and so on to remain competitive in the marketplace. Major market players operating in this segment are extending their geographical reach in this region to expand its market share. The establishment of strategic partnerships with major raw material providers of the region to cost saving on new products is likely to drive the growth of this market in the region.

The meat snacks market is segmented based on product type and distribution channels. Based on the product type, the meat snack market is segmented into Jerky, Sticks, Sausages, Others. Based on product type, jerky hold a considerable share in the meat snack market in 2018. Easy availability, affordability, and pleasing taste of beef jerky are the key factors contributing to the high share of jerky in the meat snack market. Based on the distribution channel, the meat snack market is segmented into convenience stores, supermarket/hypermarket, and online store.

Research Methodology

The market study of the China meat snacks market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. China Meat Snacks Market Research and Analysis by Product Type
2. China Meat Snacks Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the China meat snacks market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the China meat snacks market.
• Insights about market determinants which are stimulating the China meat snacks market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Profiles and recent developments of market players.