The cold and flu supplements market is anticipated to grow at a CAGR of 7.4% during the forecast period. The major factor driving the growth of the market include the increasing purchasing power of the middle-class population across the globe. Moreover, the popularity of various immunity-boosting supplements is rising significantly through online channels and e-commerce sites, which is backed by the growing usage of smartphones across the globe. In addition to this, the expansion of internet connectivity is also driving the supplement manufacturers and retailers to take their business to various online platforms. This is expected to significantly increase the consumer base for the manufacturers, in turn, driving the growth of the cold and flu supplements market during the forecast period. 

Furthermore, the increasing penetration of various cold and flu supplements for immunity-boosting in the developing economies owing to the recent increase in urbanization will also drive the market shares. However, in 2010, the Federal Government’s Centers for Disease Control and Prevention has started annual flu vaccination for all people aged 6 months and older, which will hamper the adoption of cold and flu supplements in the region.

Segmental Outlook 

The global cold and flu supplements market is segmented based on product type into natural molecules, herbal extracts, and vitamins & minerals. Based on the form, the market is sub-segmented into tablets & capsules, powder, and liquid. The vitamins & minerals segment is estimated to contribute a significant share in the market. Vitamin C and Zinc are two of the most common products of this segment. Moreover, cold and flu herbal extract products are expected to exhibit considerable growth during the forecast period.

Global Cold and flu supplements Market Share by Product Type, 2019 (%)

The Vitamin and Minerals Segment will Account for Considerable Shares in the Market

The vitamin & mineral segment is anticipated to hold a significant share in the cold and flu supplements market owing to the increasing adoption of immunity-boosting vitamins & minerals across the globe. Vitamins such as A and C as well as zinc’s adoption is increasing significantly in recent times. The increasing number of researches and studies proving the effectiveness of the vitamin & minerals in cold and flu is also driving the growth of the segment. Furthermore, the increasing online store populations to engage more consumer base for vitamin and mineral sales is also anticipated to impact the growth of the segment during the forecast period. 

Regional Outlooks

The global cold and flu supplements market is further segmented based on geography into North America, Europe, Asia-Pacific, and the Rest of the World. Significant growth in North America can be witnessed in the cold and flu supplements market owing to the strong presence of supplement manufacturers across the region. The manufacturers across the region are increasing their focus towards the products that are intended to boost immunity. 

Moreover, the supplement companies are also increasing their product offerings in the natural and herbal segments owing to the rising trend of natural food consumption across the region. This, in turn, is anticipated to drive the growth of the North American cold and flu supplements market. In addition to this, Europe is also expected to have considerable shares in the cold and flu supplements market owing to the rising health concerns among the population coupled with the high purchasing power of the consumers across the region.

Global Cold and Flu Supplements Market Growth, by Region 2020-2026

Asia-Pacific to Contribute Significant Share in the Cold and Flu Supplements Market

Asia-Pacific is anticipated to contribute a significant share in the cold and flu supplements market owing to the increasing health consciousness among patients especially in countries such as China, Japan, and South Korea. Additionally, the adoption of Chinese traditional medicines for the immunity boost is also rising significantly across the globe. This will provide new growth opportunities to the cold and flu supplements market across the region. Similarly, India’s Ayurveda medicine that is based on natural herbs derived supplements is also gaining popularity across the region. This will also impact the growth of the cold and flu supplements market in the Asia-Pacific region during the forecast period.

Furthermore, the middle-class population in developing countries such as India and China are increasing their spending on products that are used as a precaution from sickness such as immunity booster vitamins & minerals.  This, in turn, will foster the growth of the market across the region.

Market Players Outlook

Some of the key players of the cold and flu supplements market include GlaxoSmithKline plc, Herbalife International of America, Inc., Himalaya Global Holdings Ltd., and others. The market players are considerably contributing to the market growth by adopting various strategies including mergers, and acquisitions, collaborations to stay competitive in the market.

The Report Covers

• Market value data analysis of 2019 and forecast to 2026.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global cold and flu supplements market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.