Competitive Intelligence Tool Market

Competitive Intelligence Tool Market Size, Share & Trends Analysis Report by Type (On-Premise and Cloud-Based) and by Application (BFSI, IT & Telecom, Automotive, Retail, Healthcare, Education, and Others) Forecast Period (2023-2030)
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2027383 | Category : Software & Solutions | Delivery Format: /

Competitive intelligence tool market is anticipated to grow at a CAGR of 10.3% during the forecast period. The growth of the market is attributed to factors increasing competition, cloud deployment, and data proliferation. Further, the growing integration of advanced technology such as AI and machine learning to competitive intelligence tools coupled with growing funding to new startups is anticipated to drive market growth. For instance, in December 2021, Klue, an AI-powered competitive enablement platform, raised $62 million in Series B funding led by Tiger Global, with participation from Salesforce Ventures. The platform automatically gathers competitive data from public and private external sources such as the news and competitor web page changes, as well as data from internal teams through integrations with platforms such as Slack, Highspot, and Salesforce. 

Segmental Outlook 

The global competitive intelligence tool market is segmented based on type and application. Based on type, the market is segmented into on-premise and cloud-based competitive intelligence tools. Based on the application, the market is categorized into BFSI, IT & telecom, automotive, retail, healthcare, education, and others. Among the application segments, the BFSI sub-segment is anticipated to register significant growth during the forecast period. The growth of the BFSI sub-segment is attributed to factors such as the increasing need for competitive analysis, risk management, and strategic decision-making in the banking and financial services industry.

The cloud-based competitive intelligence tool is anticipated to hold a prominent market share due to its flexibility, scalability, and cost-effectiveness. The cloud-based solutions help in lowering the expenditure on hardware and in-house storage space. Various key providers such as Cipher Systems LLC (Consensus Point Inc.), Ci Radar, LLC, and Crayon, Inc., among others, are focused on offering and delivering cloud-based competitive intelligence tools such as subscriptions based, and software as a service (SaaS), among others. This is anticipated to boost the growth of the cloud-based competitive intelligence tool market. 

Regional Outlooks

The global competitive intelligence tool market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa and Latin America). The Asia-Pacific region is projected to exhibit considerable growth in the competitive intelligence tool market, driven by factors such as the increasing adoption of advanced analytics and market intelligence solutions in emerging economies like India and China.

Global Competitive Intelligence Tool Market Growth, by Region 2023-2030

global competitive intelligence tool market growth, by region

The North American Region is anticipated to Hold a Significant Share in the Global Competitive Intelligence tool Market

Among these regions, the North American region is anticipated to account for a significant share of the market during the forecast period driven by factors such as the increasing adoption of technology and digital transformation initiatives in various industries. Also, the region is a hotspot with the presence of key market players. These market players compete to provide advanced and enhanced solutions to remain competitive in the market. Hence, it is attributed to the significant adoption of competitive intelligence tools. 

Market Players Outlook

The major companies serving the global competitive intelligence tool market include Alphabet Inc. (Google LLC), SEMrush, Alexa Internet, Inc., Comintelli, Talkwalker, and others. These market players are considerably contributing to market growth by adopting various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in May 2021, Comintelli, a leading global Market and Competitive Intelligence (M&CI) software company launched a new feature within Intelligence2day based on Artificial Intelligence (AI). The Field Intelligence Retriever (FIRE) feature assists field gathering capabilities and conference monitoring, both virtual and live, by turning image data into searchable content.

The Report Covers

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global competitive intelligence tool market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.2. Company

3.2.1. Overview

3.2.2. Financial Analysis 

3.2.3. SWOT Analysis

3.2.4. Recent Developments

3.3. Key Strategy Analysis

4. Market Segmentation

4.1. Global Competitive Intelligence Tool Market by Type

4.1.1. On-Premise

4.1.2. Cloud-Based

4.2. Global Competitive Intelligence Tool Market by Application

4.2.1. BFSI

4.2.2. IT & Telecom

4.2.3. Automotive

4.2.4. Retail

4.2.5. Health Care

4.2.6. Education

4.2.7. Others

5. Regional Analysis

5.1. North America

5.1.1. United States

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

6. Company Profiles 

6.1. 6senseInsights, Inc.

6.2. Alexa Internet, Inc. (Amazon)

6.3. Alphabet Inc. (Google LLC)

6.4. ArchIntel

6.5. Brandwatch

6.6. CI Radar

6.7. Comintelli

6.8. Athena Information Solutions Pvt. Ltd. (Consensus Point)

6.9. Crayon Software Experts India Pvt. Ltd.

6.10. Digimind

6.11. Klue Labs, Inc.

6.12. NetBase Quid, Inc.

6.13. Semrush Inc.

6.14. SimilarWeb Ltd.

6.15. Talkwalker, Inc. 

1. GLOBAL COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)

2. GLOBAL ON PREMISE COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

3. GLOBAL CLOUD-BASED COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

4. GLOBAL COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)

5. GLOBAL COMPETITIVE INTELLIGENCE TOOL FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

6. GLOBAL COMPETITIVE INTELLIGENCE TOOL FOR IT & TELECOM MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

7. GLOBAL COMPETITIVE INTELLIGENCE TOOL FOR AUTOMOTIVE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

8. GLOBAL COMPETITIVE INTELLIGENCE TOOL FOR RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

9. GLOBAL COMPETITIVE INTELLIGENCE TOOL FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

10. GLOBAL COMPETITIVE INTELLIGENCE TOOL FOR EDUCATION MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

11. GLOBAL COMPETITIVE INTELLIGENCE TOOL FOR OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

12. GLOBAL COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)

13. NORTH AMERICAN COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)

14. NORTH AMERICAN COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)

15. NORTH AMERICAN COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)

16. EUROPEAN COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)

17. EUROPEAN COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)

18. EUROPEAN COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)

19. ASIA-PACIFIC COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)

20. ASIA-PACIFIC COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)

21. ASIA-PACIFIC COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)

22. REST OF THE WORLD COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)

23. REST OF THE WORLD COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY TYPE, 2022-2030 ($ MILLION)

24. REST OF THE WORLD COMPETITIVE INTELLIGENCE TOOL MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)

1. GLOBAL COMPETITIVE INTELLIGENCE TOOL MARKET SHARE BY TYPE, 2022 VS 2030 (%)

2. GLOBAL ON PREMISE COMPETITIVE INTELLIGENCE TOOL MARKET SHARE BY REGION, 2022 VS 2030 (%)

3. GLOBAL CLOUD-BASED COMPETITIVE INTELLIGENCE TOOL MARKET SHARE BY REGION, 2022 VS 2030 (%)

4. GLOBAL COMPETITIVE INTELLIGENCE TOOL MARKET SHARE BY APPLICATION, 2022 VS 2030 (%)

5. GLOBAL COMPETITIVE INTELLIGENCE TOOL FOR BFSI MARKET SHARE BY REGION, 2022 VS 2030 (%)

6. GLOBAL COMPETITIVE INTELLIGENCE TOOL FOR IT & TELECOM MARKET SHARE BY REGION, 2022 VS 2030 (%)

7. GLOBAL COMPETITIVE INTELLIGENCE TOOL FOR AUTOMOTIVE MARKET SHARE BY REGION, 2022 VS 2030 (%)

8. GLOBAL COMPETITIVE INTELLIGENCE TOOL FOR RETAIL MARKET SHARE BY REGION, 2022 VS 2030 (%)

9. GLOBAL COMPETITIVE INTELLIGENCE TOOL FOR HEALTHCARE MARKET SHARE BY REGION, 2022 VS 2030 (%)

10. GLOBAL COMPETITIVE INTELLIGENCE TOOL FOR EDUCATION MARKET SHARE BY REGION, 2022 VS 2030 (%)

11. GLOBAL COMPETITIVE INTELLIGENCE TOOL FOR OTHERS MARKET SHARE BY REGION, 2022 VS 2030 (%)

12. GLOBAL COMPETITIVE INTELLIGENCE TOOL MARKET SHARE BY REGION, 2022 VS 2030 (%)

13. US COMPETITIVE INTELLIGENCE TOOL MARKET SIZE, 2022-2030 ($ MILLION)

14. CANADA COMPETITIVE INTELLIGENCE TOOL MARKET SIZE, 2022-2030 ($ MILLION)

15. UK COMPETITIVE INTELLIGENCE TOOL MARKET SIZE, 2022-2030 ($ MILLION)

16. FRANCE COMPETITIVE INTELLIGENCE TOOL MARKET SIZE, 2022-2030 ($ MILLION)

17. GERMANY COMPETITIVE INTELLIGENCE TOOL MARKET SIZE, 2022-2030 ($ MILLION)

18. ITALY COMPETITIVE INTELLIGENCE TOOL MARKET SIZE, 2022-2030 ($ MILLION)

19. SPAIN COMPETITIVE INTELLIGENCE TOOL MARKET SIZE, 2022-2030 ($ MILLION)

20. REST OF EUROPE COMPETITIVE INTELLIGENCE TOOL MARKET SIZE, 2022-2030 ($ MILLION)

21. INDIA COMPETITIVE INTELLIGENCE TOOL MARKET SIZE, 2022-2030 ($ MILLION)

22. CHINA COMPETITIVE INTELLIGENCE TOOL MARKET SIZE, 2022-2030 ($ MILLION)

23. JAPAN COMPETITIVE INTELLIGENCE TOOL MARKET SIZE, 2022-2030 ($ MILLION)

24. SOUTH KOREA COMPETITIVE INTELLIGENCE TOOL MARKET SIZE, 2022-2030 ($ MILLION)

25. REST OF ASIA-PACIFIC COMPETITIVE INTELLIGENCE TOOL MARKET SIZE, 2022-2030 ($ MILLION)

26. REST OF THE WORLD COMPETITIVE INTELLIGENCE TOOL MARKET SIZE, 2022-2030 ($ MILLION)