Construction Toys Market
Construction Toys Market Size, Share & Trends Analysis by Product (Bricks & Blocks, Tinker Toy, and Others), by Material (Wood, Polymer, Metal, and Others), by Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online, and Others) Forecast Period (2024-2031)
Construction toys market is anticipated to grow at a CAGR of 12.2% during the forecast period (2024-2031). Construction toys are a creative and educational platform that encourages open-ended play, allowing children to use their imagination and creativity to build structures using various components. These toys often inspire imaginative play scenarios, such as building castles, spaceships, or racetracks. The process of building and creating with construction toys offers numerous learning opportunities, such as problem-solving, spatial reasoning, fine motor skills, and basic engineering principles.
Market Dynamics
Growing focus on cognitive development
Construction toys promote problem-solving skills, spatial reasoning, and creativity. These toys encourage children to experiment, design, and build, fostering cognitive development. The growing focus of parents on the cognitive development of their child with construction toys is a key factor driving the growth of the global construction toys market.
In March 2023, PlayMonster Group LLC and Hasbro Inc. jointly declared that PlayMonster would be integrating the entire Playskool brand into its diverse portfolio in 2024. This strategic move was a pivotal aspect of PlayMonster's comprehensive global growth strategy, aimed at delivering innovative and reimagined classic play experiences to preschoolers and their families worldwide.
Growing availability on E-commerce platforms
The convenience of online shopping allows parents to easily browse and purchase construction toys from a wide range of brands and retailers. This online accessibility contributes to market growth. According to the YouGov survey conducted in 2022, nearly two in five parents from the Asia-Pacific region, comprising 45%, indicate that they are more likely to purchase toys and games online.
Market Segmentation
Our in-depth analysis of the global construction toys market includes the following segments by product, material, and distribution channel:
- Based on product, the market is segmented into bricks & blocks, tinker toy, and others include vehicle toys, and puzzles.
- Based on material, the market is segmented into wood, polymer, metal, and others include foam.
- Based on the distribution channel, the market is segmented into hypermarkets & supermarkets, specialty stores, online, and other include retailer.
Bricks and Blocks is Projected to Emerge as the Largest Segment
The Bricks and blocks sub-segment is expected to hold the largest share of the market. The primary factor supporting the segment includes a versatile and open-ended play format that fosters creativity, problem-solving, and independent thinking. They cater to a wide age range, with simple sets suitable for toddlers and complex sets for older children.
Online Sub-segment to Exhibit the Highest CAGR
Online platform sales have increased due to its convenience, accessibility, and wider product range. The online sales channel has the strongest potential for the fastest growth in the construction toy market, driven by the increasing adoption of online shopping and omnichannel retail.
Regional Outlook
The global construction toys market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Global Construction Toys Market Growth by Region 2024-2031
Asia-Pacific is Anticipated to Exhibit the Highest CAGR
The growing emphasis of parents on early childhood education, STEM education initiatives, and cultural factors are driving the regional market growth. China is one of the major manufacturers of construction toys. The presence of several manufacturers across the region with the growing popularity of licensed products is further aiding to the regional market growth. The region's growing disposable income allows families to allocate more budget towards non-essential items like construction toys.
Market Players Outlook
The major companies serving the global construction toys market include The LEGO Group, Mattel, Inc., Spin Master Ltd., Hasbro Inc., and Learning Resources, Inc. among others. The market players are increasingly focusing on business expansion and DEPLOYMENT development by applying strategies such as collaborations, mergers and acquisitions, and product launches to stay competitive in the marketplace. For instance, in July 2022, Mattel partnered with SpaceX to develop a line of toys and collectibles aimed at sparking children's interest in space exploration. The product line featured figures, plush toys, and building sets. This collaboration is built on Mattel's past work with Elon Musk on remote-controlled cars.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global construction toys market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Hasbro, Inc.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Mattel, Inc.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. The LEGO Group
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Key Strategy Analysis
4. Market Segmentation
4.1. Global Construction Toys Market by Material
4.1.1. Wood
4.1.2. Polymer
4.1.3. Metal
4.1.4. Others (Foam)
4.2. Global Construction Toys Market by Product
4.2.1. Bricks & Blocks
4.2.2. Tinker Toy
4.2.3. Others (Vehicle Toys, and Puzzles)
4.3. Global Construction Toys Market by Distribution Channel
4.3.1. Hypermarkets & Supermarkets
4.3.2. Specialty Stores
4.3.3. Online
4.3.4. Other (Retailers)
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
5.4.1. Latin America
5.4.2. Middle East & Africa
6. Company Profiles
6.1. Bandai Namco Holdings Inc.
6.2. Gebr. Marklin & Cie GmbH
6.3. Learning Resources Inc.
6.4. Magformers, Inc.
6.5. Märklin & Cie. GmbH
6.6. MEGA Brands Inc.
6.7. Melissa & Doug
6.8. PlayMonster Group LLC
6.9. Polydron (UK) Ltd
6.10. Ravensburger
6.11. Schylling
6.12. Spin Master Ltd.
6.13. TEGU, Inc.
6.14. VTech Holdings Ltd.
1. GLOBAL CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY PRODUCTS, 2023-2031 ($ MILLION)
2. GLOBAL BRICKS AND BLOCKS CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
3. GLOBAL TINKER TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
4. GLOBAL OTHER CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
5. GLOBAL CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY MATERIAL, 2023-2031 ($ MILLION)
6. GLOBAL WOOD CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
7. GLOBAL POLYMER CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
8. GLOBAL METAL CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
9. GLOBAL OTHER MATERIALS CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
10. GLOBAL CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
11. GLOBAL CONSTRUCTION TOYS IN HYPERMARKET AND SUPERMARKET CHANNEL MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
12. GLOBAL CONSTRUCTION TOYS IN SPECIALTY STORES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
13. GLOBAL CONSTRUCTION TOYS ONLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
14. GLOBAL CONSTRUCTION TOYS IN OTHER DISTRIBUTION CHANNEL MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
15. GLOBAL CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
16. NORTH AMERICAN CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
17. NORTH AMERICAN CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY MATERIAL, 2023-2031 ($ MILLION)
18. NORTH AMERICAN CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)
19. NORTH AMERICAN CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
20. EUROPEAN CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
21. EUROPEAN CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY MATERIAL, 2023-2031 ($ MILLION)
22. EUROPEAN CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)
23. EUROPEAN CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
24. ASIA-PACIFIC CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
25. ASIA-PACIFIC CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY MATERIAL, 2023-2031 ($ MILLION)
26. ASIA-PACIFIC CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)
27. ASIA-PACIFIC CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
28. REST OF THE WORLD CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
29. REST OF THE WORLD CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY MATERIAL, 2023-2031 ($ MILLION)
30. REST OF THE WORLD CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY PRODUCT, 2023-2031 ($ MILLION)
31. REST OF THE WORLD CONSTRUCTION TOYS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2023-2031 ($ MILLION)
1. GLOBAL CONSTRUCTION TOYS MARKET SHARE BY MATERIAL, 2023 VS 2031 (%)
2. GLOBAL WOOD CONSTRUCTION TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
3. GLOBAL POLYMER CONSTRUCTION TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
4. GLOBAL METAL CONSTRUCTION TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
5. GLOBAL OTHER MATERIALS CONSTRUCTION TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
6. GLOBAL CONSTRUCTION TOYS MARKET SHARE BY PRODUCT, 2023 VS 2031 (%)
7. GLOBAL BRICKS AND BLOCKS CONSTRUCTION TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
8. GLOBAL TINKER TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
9. GLOBAL OTHER CONSTRUCTION TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
10. GLOBAL CONSTRUCTION TOYS MARKET SHARE BY DISTRIBUTION CHANNEL, 2023 VS 2031 (%)
11. GLOBAL CONSTRUCTION TOYS IN HYPERMARKET AND SUPERMARKET MARKET SHARE BY REGION, 2023 VS 2031 (%)
12. GLOBAL CONSTRUCTION TOYS IN SPECIALTY STORES MARKET SHARE BY REGION, 2023 VS 2031 (%)
13. GLOBAL ONLINE CONSTRUCTION TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
14. GLOBAL CONSTRUCTION TOYS IN OTHER DISTRIBUTION CHANNEL MARKET SHARE BY REGION, 2023 VS 2031 (%)
15. GLOBAL CONSTRUCTION TOYS MARKET SHARE BY REGION, 2023 VS 2031 (%)
16. US CONSTRUCTION TOYS MARKET SIZE, 2023-2031 ($ MILLION)
17. CANADA CONSTRUCTION TOYS MARKET SIZE, 2023-2031 ($ MILLION)
18. UK CONSTRUCTION TOYS MARKET SIZE, 2023-2031 ($ MILLION)
19. FRANCE CONSTRUCTION TOYS MARKET SIZE, 2023-2031 ($ MILLION)
20. GERMANY CONSTRUCTION TOYS MARKET SIZE, 2023-2031 ($ MILLION)
21. ITALY CONSTRUCTION TOYS MARKET SIZE, 2023-2031 ($ MILLION)
22. SPAIN CONSTRUCTION TOYS MARKET SIZE, 2023-2031 ($ MILLION)
23. REST OF EUROPE CONSTRUCTION TOYS MARKET SIZE, 2023-2031 ($ MILLION)
24. INDIA CONSTRUCTION TOYS MARKET SIZE, 2023-2031 ($ MILLION)
25. CHINA CONSTRUCTION TOYS MARKET SIZE, 2023-2031 ($ MILLION)
26. JAPAN CONSTRUCTION TOYS MARKET SIZE, 2023-2031 ($ MILLION)
27. SOUTH KOREA CONSTRUCTION TOYS MARKET SIZE, 2023-2031 ($ MILLION)
28. REST OF ASIA-PACIFIC CONSTRUCTION TOYS MARKET SIZE, 2023-2031 ($ MILLION)
29. LATIN AMERICA CONSTRUCTION TOYS MARKET SIZE, 2023-2031 ($ MILLION)
30. MIDDLE EAST AND AFRICA CONSTRUCTION TOYS MARKET SIZE, 2023-2031 ($ MILLION)
