Content Analytics, Discovery and Cognitive Software Market
Content Analytics, Discovery and Cognitive Software Market Size, Share & Trends Analysis Report by type (Test Software (Multiple Languages), and Rich Media Tagging (Audio, Video & Image)), and by End User (Government & Public Services, Finance, Banking & Insurance, IT & Telecom, Media & Web Publishing, Healthcare & Pharmaceuticals, Retail, and Others ((Transport & Real Estate)), Forecast Period (2024-2031)
Content analytics, discovery, and cognitive software market is anticipated to grow at a CAGR of 13.7% during the forecast period. The software is used collectively or individually by organizations to analyze and extract insights from unstructured data such as customer interaction, purchase history, search history, and many others. The industry is expected to grow owing to the boom in artificial intelligence (AI) and machine learning (ML) technology across industries to enhance data processing capabilities increase in regular generation of unstructured data, rising use of analytical software for data extraction and strategy formation, and investment by private players to enhance data learning models.
Market Dynamics
Rising Adoption of Intelligent Automation
The growth in content analytics, discovery, and cognitive software market is driven by the rising adoption of intelligent automation in several industries to increase productivity and efficiency within the organization. For instance, according to the report by World Economic Forum, by 2025, automation and a new division of labor between humans and machines will disrupt 85 million jobs globally in medium and large businesses across 15 industries and 26 economies and more than 80.0% of business executives are accelerating plans to digitize work processes and deploy new technologies; while 50.0% of employers are expecting to accelerate the automation of some roles in their companies.
A large amount of Unstructured Data
Organizations are generating and accumulating vast amounts of data from within and beyond, which is very significant for data extraction and processing. Such processes require sophisticated software for processing, analysis, discovery, and insight collection. Nowadays, most companies are aiming to leverage such data for business insights. For instance, as per World Economic Forum, the globe generates 500 million tweets, 294 billion emails, 4 petabytes of data are created on Facebook, 4 terabytes of data are created from each connected car, 65 billion messages are sent on WhatsApp, and 5 billion searches are made every day which is estimated to contribute to 463 exabytes of data globally by 2025.
Segmental Outlook
- Based on function type, the market is segmented into test software (in multiple languages), and rich media tagging (audio, video & image).
- Based on end users, the market is segmented into government & public services, finance, banking & insurance, it & telecom, media & web publishing, healthcare & pharmaceuticals, retail, and others (transport & real estate).
Test Software is Projected to Emerge as a Bigger Market
The software testing market may emerge as a bigger market as compared to rich media tagging, it is used to evaluate and verify that a software product or application performs as intended, aiming to prevent bugs and improve performance. It includes a wide range of testing such as acceptance testing, integration testing, unit testing, functional testing, performance testing, regression testing, security testing, and usability testing. It requires a complex process and highly skilled individuals to perform the task while its cost and time can be substantially depreciated using cognitive software making it a bigger market for the software.
Retail Is One of the Major End-user
The retail sector remains a front-runner in the adoption and use of cognitive ability software due to its large customer base and data generation. The industry uses content analysis and discovery to understand market trends, customer emotions, competitor activities, and strategy creation. For instance, as per the Computing Technology Industry Association (CompTIA) 2024 industry report, 22.0% of firms are aggressively pursuing the integration of AI across a wide variety of technology products and business workflows, 33.0% of firms are engaging in the limited implementation of AI and 45.0% of firms are still in the exploration phase.
Regional Outlook
The global content analytics, discovery, and cognitive software market is further segmented based on geography including North America (the US, and Canada), Europe (the UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
North America Holds Highest Share in Global Content Analytics, Discovery, and Cognitive Software Market
North America holds the highest share of the global content analytics, discovery, and cognitive software market share. The key factors contributing to the growth are the supportive regulatory environment, strong R&D ecosystem, and presence of major content analytics, discovery, and cognitive software providers such as Google, Meta, IBM, and many more., Moreover, North Americans have been one of the early adopters of the technology and are leading innovators in the space with the majority of cognitive and AI-based software being provided by US-based companies.
Global Content Analytics, Discovery, and Cognitive Software Market Growth by Region 2024-2031
Asia-pacific is the Fastest Growing in Content Analytics, Discovery, and Cognitive Software market
- The Asia-Pacific region is undergoing rapid digital transformation, driven by factors such as growing internet penetration, smartphone adoption, and the rise of e-commerce. This digitalization generates vast amounts of data across diverse industries, creating a strong demand for content analytics and cognitive computing solutions to derive insights from this data.
- Asia-Pacific countries are increasingly investing in technology and innovation, including artificial intelligence, machine learning, and big data analytics. This investment fuels the development and adoption of content analytics and cognitive computing solutions across industries such as finance, healthcare, manufacturing, and retail.
Market Players Outlook
*Note: Major Players Sorted in No Particular Order.
The major companies serving the global content analytics, discovery, and cognitive software market include Meta Platforms Inc., IBM Corp., Google LLC, Oracle Corp., and Microsoft Corp., among others. The market players are focusing on capitalizing on growth by adopting strategies such as collaboration, partnerships, and market expansion, among others. For instance, in August 2023, IBM Consulting collaborated with Microsoft to help companies accelerate the adoption of generative AI and scale Azure OpenAI service. The new IBM consulting Azure OpenAI service offering, which is available on Azure Marketplace is a fully managed AI service that allows developers and data scientists to apply powerful large language models, including their GPT and codex series. It aims to help businesses define an adoption strategy and an initial set of specific and value-added generative AI use cases.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global content analytics, discovery, and cognitive software market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Google LLC
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. IBM Corp.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Meta Platforms Inc.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Microsoft Corp.
3.5.1. Overview
3.5.2. Financial Analysis
3.5.3. SWOT Analysis
3.5.4. Recent Developments
3.6. Oracle Corp.
3.6.1. Overview
3.6.2. Financial Analysis
3.6.3. SWOT Analysis
3.6.4. Recent Developments
3.7. Key Strategy Analysis
4. Market Segmentation
4.1. Global Content Analytics, Discovery and Cognitive Software Market by Type
4.1.1. Test Software (in Multiple Languages)
4.1.2. Rich Media Tagging (Audio, Video & Image)
4.2. Global Content Analytics, Discovery and Cognitive Software Market by End-User
4.2.1. Government & Public Services
4.2.2. Finance, Banking & Insurance
4.2.3. IT & Telecom
4.2.4. Media & Web Publishing
4.2.5. Healthcare & Pharmaceuticals
4.2.6. Retail
4.2.7. Others (Transport & Real Estate)
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
5.4.1. Latin America
5.4.2. Middle East and Africa
6. Company Profiles
6.1. Accenture PLC
6.2. Adobe Systems Inc.
6.3. Alteryx Inc.
6.4. Baidu Inc.
6.5. Symantec Corp.Broadcom Inc.
6.6. Cisco Systems, Inc.
6.7. Elastic GmbH
6.8. Expert.ai
6.9. HCL Technologies Ltd.
6.10. Hewlett Packard Enterprise Development LP
6.11. Lucidworks Inc.
6.12. Melax Technologies Inc.
6.13. Open Text Corp.
6.14. SAP SE
6.15. Wipro Ltd.
1. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
2. GLOBAL CONTENT TEST SOFTWARE (IN MULTIPLE LANGUAGES) MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
3. GLOBAL RICH MEDIA TAGGING (AUDIO, VIDEO & IMAGE) MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
4. GLOBAL CONTENT ANALYTICS DISCOVERY AND COGNITIVE SOFTWARE MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
5. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET FOR GOVERNMENT & PUBLIC SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
6. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET FOR FINANCE, BANKING & INSURANCE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
7. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET FOR IT & TELECOM MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
8. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET FOR MEDIA & WEB PUBLISHING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
9. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET FOR HEALTHCARE & PHARMACEUTICALS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
10. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET FOR RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
11. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET FOR OTHER END USERS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
12. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
13. NORTH AMERICAN CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
14. NORTH AMERICAN CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
15. NORTH AMERICAN CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER, 2023-2031 ($ MILLION)
16. EUROPEAN CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
17. EUROPEAN CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
18. EUROPEAN CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER, 2023-2031 ($ MILLION)
19. ASIA-PACIFIC CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
20. ASIA-PACIFIC CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
21. ASIA-PACIFIC CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER, 2023-2031 ($ MILLION)
22. REST OF THE WORLD CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
23. REST OF THE WORLD CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
24. REST OF THE WORLD CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET RESEARCH AND ANALYSIS BY END USER, 2023-2031 ($ MILLION)
1. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SHARE BY TYPE, 2023 VS 2031 (%)
2. GLOBAL TEST SOFTWARE (IN MULTIPLE LANGUAGES) CONTENT MARKET SHARE BY REGION, 2023 VS 2031 (%)
3. GLOBAL RICH MEDIA TAGGING (AUDIO, VIDEO & IMAGE) CONTENT MARKET SHARE BY REGION, 2023 VS 2031 (%)
4. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SHARE BY END USER, 2023 VS 2031 (%)
5. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET FOR GOVERNMENT & PUBLIC SERVICES MARKET SHARE BY REGION, 2023 VS 2031 (%)
6. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET FOR FINANCE, BANKING & INSURANCE MARKET SHARE BY REGION, 2023 VS 2031 (%)
7. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET FOR IT & TELECOM MARKET SHARE BY REGION, 2023 VS 2031 (%)
8. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET FOR MEDIA & WEB PUBLISHING MARKET SHARE BY REGION, 2023 VS 2031 (%)
9. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET FOR HEALTHCARE & PHARMACEUTICALS MARKET SHARE BY REGION, 2023 VS 2031 (%)
10. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET FOR RETAIL MARKET SHARE BY REGION, 2023 VS 2031 (%)
11. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET FOR OTHER END USERS MARKET SHARE BY REGION, 2023 VS 2031 (%)
12. GLOBAL CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SHARE BY REGION, 2023 VS 2031 (%)
13. US CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
14. CANADA CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
15. UK CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
16. FRANCE CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
17. GERMANY CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
18. ITALY CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
19. SPAIN CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
20. REST OF EUROPE CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
21. INDIA CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
22. CHINA CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
23. JAPAN CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
24. SOUTH KOREA CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
25. REST OF ASIA-PACIFIC CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
26. LATIN AMERICA CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
27. THE MIDDLE EAST AND AFRICA CONTENT ANALYTICS, DISCOVERY AND COGNITIVE SOFTWARE MARKET SIZE, 2023-2031 ($ MILLION)
