Dark Analytics Market
Dark Analytics Market Size, Share & Trends Analysis Report by Type of Analytics (Predictive Dark Analytics, Prescriptive Dark Analytics, Descriptive Dark Analytics) by End-User (BFSI, Healthcare, Government, IT & Telecom, Retail & E-Commerce, Other (Media & Entertainment)) Forecast Period (2024-2031)
Dark analytics market is anticipated to grow at a significant CAGR of 23.2% during the forecast period (2024-2031). The rising demand to analyze unstructured data to gain insights to make informed decisions in business is a key factor driving global market growth. However, the high cost of this analytics due to its complexity may restrain the global market growth.
Market Dynamics
Rising Demand for Dark Analytics
Dark data is data that is collected and stored by an organization but not analyzed or used to improve business processes. Dark data can be extremely valuable to businesses as it contains information that can be used to improve operations, make better decisions, and drive growth. The rising demand for dark analytics to analyze these data to get vital insights is a key factor driving the growth of the global market. Dark data analytics can help businesses to make better decisions, automate tedious tasks, and save money in the long run.
Market Segmentation
Our in-depth analysis of the global dark analytics market includes the following segments by type of analytics and end-user:
- Based on the type of analytics, the market is sub-segmented into predictive dark analytics, prescriptive dark analytics, and descriptive dark analytics.
- Based on end-users, the market is sub-segmented into BFSI, healthcare, government, it & telecom, retail & e-commerce, and others (media & entertainment).
Retail & E-Commerce to Exhibit Highest GAGR
Based on the end-user, the global dark analytics market is sub-segmented into BFSI, healthcare, government, it & telecom, retail & e-commerce, and others (media & entertainment). With growing digitalization in the retail & e-commerce industry, a huge amount of data is generated through multiple customer touchpoints. For retailers, this dark data may hold crucial information. They can develop and improve their presence in the competitive environment by analyzing this dark data for their potential growth. To keep track of their customers’ preferences and purchases based on their regularity, Kroger Co., the largest grocery operator in the US with over 2,700 shops throughout 35 states, uses advanced analytics. The only retailer to embrace computerized scanners and checkout software more quickly than any other supermarket chain was Kroger. Kroger was able to determine that rising inflation has caused most consumers to choose private labels over national brands thanks to its data analytics capabilities. It consequently introduced 239 new private-label goods in Q1 2022.
Regional Outlook
The global dark analytics market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America).
Robust IT Sector Growth to Drive Asia-Pacific Dark Analytics Market
The increasing concentration of IT companies that are adopting dark analytics to optimize their business functionality is a key contributing factor to the regional market growth. The increasing security breaches across the region have further created demand for the dark analytics market across Asia-Pacific.
Global Dark Analytics Market Growth by Region 2024-2031
North America Holds Major Market Share
Among all the regions, North America holds a significant share owing to the early mover advantage in the field of dark analytics. The presence of key end-users of dark analytics across the region is a key contributor to the regional market growth. The presence of several startups that are offering dark analytics services is further aiding the regional market growth.
Market Players Outlook
*Note: Major Players Sorted in No Particular Order.
The major companies serving the global dark analytics market include IBM Corp., SAP SE, Microsoft Corp., SAS Institute Inc., and Amazon Web Services Inc. among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in May 2023, CACI International Inc.’s (NYSE: CACI) Bluestone Analytics and Torchlight AI (Torchlight) announced today a strategic partnership to provide the DarkPursuit capability within the Torchlight Catalyst platform. This partnership will provide Torchlight customers, mainly Special Operations Forces (SOF), with safe and secure access to browse the open, deep, and dark web.
Startup Funding
In March 2022, Black Crow AI raised $25 million in a Series A round led by Imaginary Ventures, with participation from existing investors Primary Venture Partners, Bloomberg Beta, Interlock Partners, and Vast Ventures. This investment will be used to accelerate the development of new and accessible machine learning use cases in both digital commerce and adjacent verticals and expand the team across “product, client service, and commercial.”
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global dark analytics market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Amazon Web Services Inc.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. IBM Corp.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Microsoft Corp.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. SAP SE
3.5.1. Overview
3.5.2. Financial Analysis
3.5.3. SWOT Analysis
3.5.4. Recent Developments
3.6. Key Strategy Analysis
4. Market Segmentation
4.1. Global Dark Analytics Market by Analytics Type
4.1.1. Predictive Dark Analytics
4.1.2. Prescriptive Dark Analytics
4.1.3. Descriptive Dark Analytics
4.2. Global Dark Analytics Market by End-User
4.2.1. BFSI
4.2.2. Healthcare
4.2.3. Government
4.2.4. IT & Telecom
4.2.5. Retail & E-Commerce
4.2.6. Other (Media & Entertainment)
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
5.4.1. Latin America
5.4.2. Middle East and Africa
6. Company Profiles
6.1. AvePoint, Inc.
6.2. Cohencity Inc.
6.3. Commvault Inc.
6.4. Datameer Inc.
6.5. Dell EMC
6.6. Galeo (Datumize)
6.7. Globanet Inc.
6.8. Hewlett-Packard Enterprise Company
6.9. Komprise, Inc.
6.10. Micro Focus International PLC
6.11. Oracle Corp.
6.12. Quantta Analytics, Inc.
6.13. SAS Institute Inc.
6.14. Symantec Corp.
6.15. SynerScope BV
6.16. Teradata Corp.
6.17. Veritas Technologies Inc.
1. GLOBAL DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE OF ANALYTICS, 2023-2031 ($ MILLION)
2. GLOBAL PREDICTIVE DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
3. GLOBAL PRESCRIPTIVE DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
4. GLOBAL DESCRIPTIVE DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
5. GLOBAL DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
6. GLOBAL DARK ANALYTICS IN BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
7. GLOBAL DARK ANALYTICS IN HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
8. GLOBAL DARK ANALYTICS IN GOVERNMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
9. GLOBAL DARK ANALYTICS IN IT & TELECOM MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
10. GLOBAL DARK ANALYTICS IN RETAIL & E-COMMERCE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
11. GLOBAL DARK ANALYTICS IN OTHER (MEDIA & ENTERTAINMENT) MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
12. GLOBAL DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
13. NORTH AMERICAN DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
14. NORTH AMERICAN DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE OF ANALYTICS, 2023-2031 ($ MILLION)
15. NORTH AMERICAN DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
16. EUROPEAN DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
17. EUROPEAN DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE OF ANALYTICS, 2023-2031 ($ MILLION)
18. EUROPEAN DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
19. ASIA-PACIFIC DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
20. ASIA-PACIFIC DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE OF ANALYTICS, 2023-2031 ($ MILLION)
21. ASIA-PACIFIC DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
22. REST OF THE WORLD DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
23. REST OF THE WORLD DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE OF ANALYTICS, 2023-2031 ($ MILLION)
24. REST OF THE WORLD DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
1. GLOBAL DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY TYPE OF ANALYTICS, 2023 VS 2031 (%)
2. GLOBAL PREDICTIVE DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
3. GLOBAL PRESCRIPTIVE DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
4. GLOBAL DESCRIPTIVE DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
5. GLOBAL DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY END-USER, 2023 VS 2031 (%)
6. GLOBAL DARK ANALYTICS IN BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
7. GLOBAL DARK ANALYTICS IN HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
8. GLOBAL DARK ANALYTICS IN GOVERNMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
9. GLOBAL DARK ANALYTICS IN IT & TELECOM MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
10. GLOBAL DARK ANALYTICS IN RETAIL & E-COMMERCE MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
11. GLOBAL DARK ANALYTICS IN OTHER (MEDIA & ENTERTAINMENT) MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
12. GLOBAL DARK ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
13. US DARK ANALYTICS MARKET SIZE, 2023-2031 ($ MILLION)
14. CANADA DARK ANALYTICS MARKET SIZE, 2023-2031 ($ MILLION)
15. UK DARK ANALYTICS MARKET SIZE, 2023-2031 ($ MILLION)
16. FRANCE DARK ANALYTICS MARKET SIZE, 2023-2031 ($ MILLION)
17. GERMANY DARK ANALYTICS MARKET SIZE, 2023-2031 ($ MILLION)
18. ITALY DARK ANALYTICS MARKET SIZE, 2023-2031 ($ MILLION)
19. SPAIN DARK ANALYTICS MARKET SIZE, 2023-2031 ($ MILLION)
20. REST OF EUROPE DARK ANALYTICS MARKET SIZE, 2023-2031 ($ MILLION)
21. INDIA DARK ANALYTICS MARKET SIZE, 2023-2031 ($ MILLION)
22. CHINA DARK ANALYTICS MARKET SIZE, 2023-2031 ($ MILLION)
23. JAPAN DARK ANALYTICS MARKET SIZE, 2023-2031 ($ MILLION)
24. SOUTH KOREA DARK ANALYTICS MARKET SIZE, 2023-2031 ($ MILLION)
25. REST OF ASIA-PACIFIC DARK ANALYTICS MARKET SIZE, 2023-2031 ($ MILLION)
26. LATIN AMERICA DARK ANALYTICS MARKET SIZE, 2023-2031 ($ MILLION)
27. MIDDLE EAST AND AFRICA DARK ANALYTICS MARKET SIZE, 2023-2031 ($ MILLION)
