Data Visualization Tools Market

Global Data Visualization Tools Market Size, Share & Trends Analysis Report, by Tool (Standalone and Integrated) , By Business Function (Finance, Human Resource, Sales and Marketing, and Operations), By Organization Size (Small and Medium Enterprises, and Large Enterprises), By Deployment Mode (Cloud and On-Premises), by End-User (BFSI, Government, Healthcare, IT and Telecom, Manufacturing, Retail, Transportation and Logistics and Others), Forecast Period, 2021-2027
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2024019 | Category : IT Hardware | Delivery Format: /

The global data visualization tools market is estimated to grow at a CAGR of nearly 11.5% during the forecast period (2021-2027).  The major factor driving the growth of the market include its benefits in business decision making. Data visualization makes business decision making quick and easy. This tool can be used to export and analyze data in an intellectual way and allow users to spot interesting patterns, correlations, and thus, enhancing data-driven decision-making activities.  The key aspect that drives the growth of the market includes the growing demand for an interactive view of data. Therefore, it is being significantly adopted across several end-user industries such as BFSI, government, healthcare, it and telecom, manufacturing, retail, transportation and logistics and others. The tools support organizations in identifying business drivers and key performance indicators (KPIs).  Therefore, this is likely to contribute to the growth of the market during the forecast period. However,  lack of unskilled professionals in using cloud-based data visualization tools properly, organizations are not able to leverage the benefits of data visualization and tools, which in turn is hindering the growth of the market during the forecast period.

Impact of COVID-19 Pandemic on the Global Data Visualization And Tools Market

COVID-19 pandemic led to a positive impact on the growth of the market. The trend towards working from home and the increase in online purchasing of goods have led to an increased demand for cloud-based data visualization tools.  The rise in remote working, online classes, and online streaming has increased the demand for cloud services. Thus, it can be anticipated that the COVID-19 pandemic has positively affected the demand for data visualization tools.

Segmental Outlook

The global data visualization tools market is segmented based on tools, business function, organization size, deployment mode and end-user. Based on tools, the market is segmented into standalone and integrated.  Based on business function, the market is segmented into finance, human resource, sales and marketing, and operations. Among business functions, the sales and marketing segment is expected to grow at a rapid pace. Based on organization size, the market is segmented into (small and medium enterprises, and large enterprises). Based on deployment mode, the market is segmented into cloud and on-premise. Among deployment mode, the cloud segment is expected to grow at a rapid pace. Based on end-user, the market is segmented into BFSI, government, healthcare, IT and telecom, manufacturing, retail, transportation and logistics and others. The others segment includes education, media and entertainment, energy and utilities). Among end-user, the healthcare segment is estimated to hold a lucrative share in the market during the forecast period.

Global Data Visualization Tools Market Share by End-User, 2020 (%)

 Global Data Visualization Tools Market Share by End-User

Healthcare Industry Segment to Hold a Lucrative Share in the Global Data Visualization and Tools Market

Based on end-user, the market is segmented into BFSI, government, healthcare, IT and telecom, manufacturing, retail, transportation and logistics and others. The others segment includes education, media and entertainment, energy and utilities). Amongst the end-user segment, the healthcare segment of the market is estimated to hold a lucrative share in the market during the forecast period. The attributable factor contributing to the growth of the segment includes the adoption of data visualization tools that support healthcare professionals to gather real-time data insights to improve patient health.

Regional Outlook

The market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific region is projected to hold a significant market share. China, India, Japan, and the Rest of the Asia-Pacific are the major economies primarily contributing to the growth of the market in the region. The regional growth of the market is accredited to the adoption of data visualization tools in the region, especially in the economies such as China and India. North America held a major market position in the market in 2020. The well-developed IT infrastructure, high implementation of advanced technologies, are some key factors driving the growth of the regional market. The growing investments in data visualization and tools are further contributing to the market growth. 

Global Data Visualization and Tools Market Growth, by Region 2021-2027

 Global Data Visualization Tools Market Share by region

North America is Projected to Have a Considerable Share in the Global Data Visualization Tools Market

North America is anticipated to exhibit the highest growth in the market. The growth factors for the regional market include the deployment of new technologies across organizations and significant investments by large corporations in the region. The increasing demand for cloud-based facilities and services in the enterprises for developing intelligence solutions and commercialization of artificial intelligence (AI) and machine learning (ML) technology is expected to drive the market in the region. 

Asia-Pacific Held Prominent Share in the Global Data Visualization Tools Market

Geographically, the Asia-Pacific region held a prominent share in the global data visualization tools market in 2020. The growing pharmaceutical industry and agriculture industry across the region has led to the demand for data visualization tools. China is dominating the Asia-Pacific data visualization tools market coupled with the presence of key players with a large number of manufacturing plants in the region. 

Market Players Outlook

Some key players operating in the market include Salesforce., IBM Corp., Microsoft Corp., Alibaba Cloud and Oracle Corp. among others. These key manufacturers are adopting various strategies such as new product launches and approvals, mergers and acquisitions, partnerships and collaborations, and many others to thrive in a competitive environment. For instance, in July 2020, Skyscanner declared the launch of a data visualization tool for the aviation sector. This tool is a part of the company’s Travel Insight offering that integrates extensive global flight search data of Skyscanner with major Covid-19 events and declarations from governments in multiple countries. The tool is designed to support businesses in the travel and tourism sector to determine trends and make strategic decisions for the future.

The Report Covers

  • Market value data analysis of 2020 and forecast to 2027.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global data visualization tools market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

Impact of COVID-19 on the Global Data Visualization Tools Industry

Recovery Scenario of Global Data Visualization Tools Industry

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Geography

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.1.1. Salesforce.com, Inc.

3.1.1.1. Overview

3.1.1.2. Financial Analysis 

3.1.1.3. SWOT Analysis

3.1.1.4. Recent Developments

3.1.2. Microsoft Corp.

3.1.2.1. Overview

3.1.2.2. Financial Analysis 

3.1.2.3. SWOT Analysis

3.1.3. IBM Corp.

3.1.3.1. Overview

3.1.3.2. Financial Analysis 

3.1.3.3. SWOT Analysis

3.1.4. Alibaba Group Holdings Ltd.

3.1.4.1. Overview

3.1.4.2. Financial Analysis 

3.1.4.3. SWOT Analysis

3.2. Key Strategy Analysis

3.3. Impact of COVID-19 on Key Players

4. Market Determinants

4.1. Motivators

4.2. Restraints

4.3. Opportunities

5. Market Segmentation

5.1. Global Data Visualization Tools Market by Type

5.1.1. Standalone 

5.1.2. Integrated 

5.2. Global Data Visualization Tools Market by Business Function 

5.2.1. Finance 

5.2.2. Human Resource 

5.2.3. Sales and Marketing 

5.2.4. Operations 

5.3. Global Data Visualization Tools Market by Organization Size  

5.3.1. Small and Medium Enterprises 

5.3.2. Large Enterprises.

5.4. Global Data Visualization Tools Market by Deployment Model

5.4.1. Cloud 

5.4.2. On-Premise

5.5. Global Data Visualization Tools Market by End-User 

5.5.1. BFSI 

5.5.2. Government

5.5.3. Healthcare

5.5.4. IT and Telecom

5.5.5. Manufacturing

5.5.6. Retail

5.5.7. Transportation and Logistics 

5.5.8. Others (Education, Media and Entertainment, Energy and Utilities)

6. Regional Analysis

6.1. North America

6.1.1. US

6.1.2. Canada

6.2. Europe

6.2.1. UK

6.2.2. Germany

6.2.3. Italy

6.2.4. Spain

6.2.5. France

6.2.6. Rest of Europe 

6.3. Asia-Pacific

6.3.1. China

6.3.2. India

6.3.3. Japan

6.3.4. South Korea

6.3.5. Rest of Asia-Pacific 

6.4. Rest of the World

7. Company Profiles 

7.1. Alibaba Group Holdings Ltd.

7.2. Alteryx, Inc.

7.3. Amazon Web Services (AWS), Inc.

7.4. Cluvio GmbH

7.5. Databox, Inc.

7.6. Datapine

7.7. Domo, Inc.

7.8. Dundas Data Visualization, Inc.

7.9. GoodData

7.10. IBM Corp. 

7.11. Klipfolio Inc.

7.12. Live Earth, LLC

7.13. Microsoft Corp.

7.14. Oracle Corp. 

7.15. QlikTech International AB

7.16. Salesforce.com, Inc.

7.17. SAP SE 

7.18. SAS Institute Inc.

7.19. Sisense Inc.

7.20. TIBCO Software Inc.

1. GLOBAL DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY TOOL, 2020-2027 ($ MILLION)

2. GLOBAL STANDALONE DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

3. GLOBAL INTEGRATED DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

4. GLOBAL DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY BUSINESS FUNCTION, 2020-2027 ($ MILLION)

5. GLOBAL FINANCE DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

6. GLOBAL HUMAN RESOURCE DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

7. GLOBAL SALES AND MARKETING DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

8. GLOBAL OPERATIONS DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

9. GLOBAL DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2020-2027 ($ MILLION)

10. GLOBAL DATA VISUALIZATION TOOLS IN SMALL AND MEDIUM ENTERPRISE MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

11. GLOBAL DATA VISUALIZATION IN LARGE ENTERPRISE MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

12. GLOBAL DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2020-2027 ($ MILLION)

13. GLOBAL CLOUD BASED DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

14. GLOBAL ON-PREMISE BASED DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

15. GLOBAL DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY END-USER INDUSTRY, 2020-2027 ($ MILLION)

16. GLOBAL DATA VISUALIZATION TOOLS FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

17. GLOBAL DATA VISUALIZATION TOOLS FOR GOVERNMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

18. GLOBAL DATA VISUALIZATION TOOLS FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

19. GLOBAL DATA VISUALIZATION TOOLS FOR IT AND TELECOM MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

20. GLOBAL DATA VISUALIZATION TOOLS FOR MANUFACTURING MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

21. GLOBAL DATA VISUALIZATION TOOLS FOR RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

22. GLOBAL DATA VISUALIZATION TOOLS FOR TRANSPORTATION AND LOGISTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

23. GLOBAL DATA VISUALIZATION TOOLS FOR OTHER END-USER INDUSTRY MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)

24. NORTH AMERICAN DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

25. NORTH AMERICAN DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY TOOLS, 2020-2027 ($ MILLION)

26. NORTH AMERICAN DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY BUSINESS FUNCTION, 2020-2027 ($ MILLION)

27. NORTH AMERICAN DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2020-2027 ($ MILLION)

28. NORTH AMERICAN DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2020-2027 ($ MILLION)

29. NORTH AMERICAN DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)

30. EUROPEAN DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

31. EUROPEAN DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY TOOLS, 2020-2027 ($ MILLION)

32. EUROPEAN DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY BUSINESS FUNCTION, 2020-2027 ($ MILLION)

33. EUROPEAN DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2020-2027 ($ MILLION)

34. EUROPEAN DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2020-2027 ($ MILLION)

35. EUROPEAN DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)

36. ASIA-PACIFIC DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)

37. ASIA-PACIFIC DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY TOOLS, 2020-2027 ($ MILLION)

38. ASIA-PACIFIC DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY BUSINESS FUNCTION, 2020-2027 ($ MILLION)

39. ASIA-PACIFIC DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2020-2027 ($ MILLION)

40. ASIA-PACIFIC DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2020-2027 ($ MILLION)

41. ASIA-PACIFIC DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)

42. REST OF THE WORLD DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY TOOLS, 2020-2027 ($ MILLION)

43. REST OF THE WORLD DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY BUSINESS FUNCTION, 2020-2027 ($ MILLION)

44. REST OF THE WORLD DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY ORGANIZATION SIZE, 2020-2027 ($ MILLION)

45. REST OF THE WORLD DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2020-2027 ($ MILLION)

46. REST OF THE WORLD DATA VISUALIZATION TOOLS MARKET RESEARCH AND ANALYSIS BY END-USER INDUSTRY, 2020-2027 ($ MILLION)

1. IMPACT OF COVID-19 ON GLOBAL DATA VISUALIZATION TOOLS MARKET, 2020-2027 ($ MILLION)

2. IMPACT OF COVID-19 ON GLOBAL DATA VISUALIZATION TOOLS MARKET BY SEGMENT, 2020-2027 ($ MILLION)

3. RECOVERY OF GLOBAL DATA VISUALIZATION TOOLS MARKET, 2021-2027 (%)

4. GLOBAL DATA VISUALIZATION TOOLS MARKET SHARE BY TOOLS, 2020 VS 2027 (%)

5. GLOBAL DATA VISUALIZATION TOOLS MARKET SHARE BY BUSINESS FUNCTION, 2020 VS 2027 (%)

6. GLOBAL DATA VISUALIZATION TOOLS MARKET SHARE BY ORGANIZATION SIZE, 2020 VS 2027 (%)

7. GLOBAL DATA VISUALIZATION TOOLS MARKET SHARE BY DEPLOYMENT TYPE, 2020 VS 2027 (%)

8. GLOBAL DATA VISUALIZATION TOOLS MARKET SHARE BY END-USER, 2020 VS 2027 (%)

9. GLOBAL DATA VISUALIZATION TOOLS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)

10. GLOBAL STANDALONE DATA VISUALIZATION TOOLS MARKET SHARE BY REGION, 2020 VS 2027 (%)

11. GLOBAL INTEGRATED DATA VISUALIZATION TOOLS MARKET SHARE BY REGION, 2020 VS 2027 (%)

12. GLOBAL FINANCE DATA VISUALIZATION TOOLS MARKET SHARE BY REGION, 2020 VS 2027 (%)

13. GLOBAL HUMAN RESOURCE DATA VISUALIZATION TOOLS MARKET SHARE BY REGION, 2020 VS 2027 (%)

14. GLOBAL SALES AND MARKETING DATA VISUALIZATION TOOLS MARKET SHARE BY REGION, 2020 VS 2027 (%)

15. GLOBAL OPERATIONS DATA VISUALIZATION TOOLS MARKET SHARE BY REGION, 2020 VS 2027 (%)

16. GLOBAL DATA VISUALIZATION TOOLS IN SMALL AND MEDIUM ENTERPRISES MARKET SHARE BY REGION, 2020 VS 2027 (%)

17. GLOBAL DATA VISUALIZATION TOOLS IN LARGE ENTERPRISES MARKET SHARE BY REGION, 2020 VS 2027 (%)

18. GLOBAL CLOUD BASED DATA VISUALIZATION TOOLS MARKET SHARE BY REGION, 2020 VS 2027 (%)

19. GLOBAL ON PREMISES BASED DATA VISUALIZATION TOOLS MARKET SHARE BY REGION, 2020 VS 2027 (%)

20. GLOBAL DATA VISUALIZATION TOOLS FOR BFSI MARKET SHARE BY REGION, 2020 VS 2027 (%)

21. GLOBAL DATA VISUALIZATION TOOLS FOR GOVERNMENT MARKET SHARE BY REGION, 2020 VS 2027 (%)

22. GLOBAL DATA VISUALIZATION TOOLS FOR HEALTHCARE MARKET SHARE BY REGION, 2020 VS 2027 (%)

23. GLOBAL DATA VISUALIZATION TOOLS FOR IT AND TELECOM MARKET SHARE BY REGION, 2020 VS 2027 (%)

24. GLOBAL DATA VISUALIZATION TOOLS FOR MANUFACTURING MARKET SHARE BY REGION, 2020 VS 2027 (%)

25. GLOBAL DATA VISUALIZATION TOOLS FOR RETAIL MARKET SHARE BY REGION, 2020 VS 2027 (%)

26. GLOBAL DATA VISUALIZATION TOOLS FOR TRANSPORTATION AND LOGISTICS MARKET SHARE BY REGION, 2020 VS 2027 (%)

27. GLOBAL DATA VISUALIZATION TOOLS FOR OTHERS MARKET SHARE BY REGION, 2020 VS 2027 (%)

28. US DATA VISUALIZATION TOOLS MARKET SIZE, 2020-2027 ($ MILLION)

29. CANADA DATA VISUALIZATION TOOLS MARKET SIZE, 2020-2027 ($ MILLION)

30. UK DATA VISUALIZATION TOOLS MARKET SIZE, 2020-2027 ($ MILLION)

31. FRANCE DATA VISUALIZATION TOOLS MARKET SIZE, 2020-2027 ($ MILLION)

32. GERMANY DATA VISUALIZATION TOOLS MARKET SIZE, 2020-2027 ($ MILLION)

33. ITALY DATA VISUALIZATION TOOLS MARKET SIZE, 2020-2027 ($ MILLION)

34. SPAIN DATA VISUALIZATION TOOLS MARKET SIZE, 2020-2027 ($ MILLION)

35. ROE DATA VISUALIZATION TOOLS MARKET SIZE, 2020-2027 ($ MILLION)

36. INDIA DATA VISUALIZATION TOOLS MARKET SIZE, 2020-2027 ($ MILLION)

37. CHINA DATA VISUALIZATION TOOLS MARKET SIZE, 2020-2027 ($ MILLION)

38. JAPAN DATA VISUALIZATION TOOLS MARKET SIZE, 2020-2027 ($ MILLION)

39. ASEAN DATA VISUALIZATION TOOLS MARKET SIZE, 2020-2027 ($ MILLION)

40. SOUTH KOREA DATA VISUALIZATION TOOLS MARKET SIZE, 2020-2027 ($ MILLION)

41. REST OF ASIA-PACIFIC DATA VISUALIZATION TOOLS MARKET SIZE, 2020-2027 ($ MILLION)

42. REST OF THE WORLD DATA VISUALIZATION TOOLS MARKET SIZE, 2020-2027 ($ MILLION)