The global digestive health supplements market is growing at a significant CAGR of around 6.1% during the forecast period (2020-2026). Digestive health supplements include ‘friendly bacteria’ that creates a healthy environment in the gut. These supplements assist in the treatment of bloating, heartburn, flatulence, and gut health. These digestive health supplements are available in the market in a range of forms, which includes liquids, capsules, powder, and tablets. The digestive health supplements market is driven by the rising prevalence of digestive disorders, such as ulcers and gastroenteritis. With the rising urbanization, the demand for convenience food and beverages is also increasing. Therefore, the demand for digestive health supplements to cater the healthy life of stomach. 

Moreover, there are several other pivotal factors that are driving the global digestive health supplements market, which includes increasing per capita income and rising new entrants in the market. The demand for digestive health supplements is continuously increasing across the globe due to the rising consciousness amongst public related to health. Moreover, with the outbreak of COVID-19 pandemic, the concern for health has considerably increased across the globe. The demand for nutritional supplements is expected to project a considerable growth rate in 2020 and during the forecast period. However, high development cost of ingredients and stringent regulatory approvals are few factors that may hamper the market growth during the forecast period. 

Segmental Outlook  

The digestive health supplements market is classified on the basis of product type. Based on product type, the market is segmented into probiotics, prebiotics, enzymes, and others. Based on form, the market is segregated into powder, capsules, tablets, and others. 

Global Digestive Health Supplements Market Share by Product Type, 2019 (%)

Global digestive health supplements market is driven by its rising consumption of probiotics

Probiotics contributes a major share in the growth of the digestive health supplements market and is estimated to project a considerable CAGR during the forecast period. Probiotics are considered a ‘good bacteria’ that promotes stomach health. The rising preference for nutritional supplements that can tap on the high healthcare cost is projected to complement the segment growth in the digestive health supplement market. Moreover, the major players operating in the digestive health supplements market are offering their product for probiotics. Therefore, a large market is covered by probiotics in the digestive health supplements market

Regional Outlook 

The global digestive health supplements market is classified on the basis of geography, which includes North America, Europe, Asia-Pacific, and Rest of the World. North America holds a significant share in the global digestive health supplements market. The US dominates the North American digestive health supplements market, owing to the presence of huge health conscious population and the well-developed healthcare infrastructure. Moreover, the presence of some of the key market players, such as Abbott Laboratories and Amway Corp. is further augmenting the market growth in North America.  Moreover, the high dependency of the US adults on convenience food is another major factor driving the market growth in the region.

Global Digestive Health Supplements Market Growth, by Region 2020-2026

Asia-Pacific is expected to propel with a considerable growth rate in the global market

Asia-Pacific is estimated to project a considerable CAGR in the global digestive health supplements market. Countries in Asia-Pacific that are contributing to the market growth include China, India, and Japan. Increasing population and urbanization is following the trend for rising consumption of convenience food and sedentary lifestyle, owing to which, the demand for nutritional supplements such as digestive health supplements is increasing in the region. The region has seen the opening of a large number of health centers in the past few years. Moreover, the increasing prevalence of digestive disorders, such as ulcers, diarrhea, gastroenteritis, is further augmenting the market growth in Asia-Pacific.

Market Players Outlook

The key players in the digestive health supplements market are contributing significantly by providing advanced technology-based products and through expanding their geographical presence across the globe. The key players operating in the global digestive health supplements market include Abbott Laboratories, Amway Corp., Bayer AG, Now Health Group Inc., Pure Encapsulations, Inc., The Nature's Bounty Co., and GlaxoSmithKline PLC. These market players adopt various strategies such as product launch, partnerships, collaborations, merger, and acquisitions to sustain a strong position in the market.

The Report Covers

• Market value data analysis of 2019 and forecast to 2026.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global digestive health supplements market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.