Digital health for obesity market is anticipated to grow at an exponential CAGR of 28.6% during the forecast period (2024-2031). The global obesity prevalence is driving the digital health market for obesity management. Advancements in digital technologies, such as mobile applications, wearable devices, and artificial intelligence, have transformed the landscape of obesity management. These technologies offer personalized interventions, remote monitoring, and real-time feedback, enhancing weight management efforts. As the global shift towards preventive healthcare, digital health solutions enable early detection, intervention, and monitoring of obesity risk factors. Increased awareness and education about the health risks associated with obesity have led to greater interest in digital health solutions. Consumer empowerment is additionally a key aspect of these technologies. Integration with healthcare systems, regulatory support, and collaboration among stakeholders essential for innovation and addressing the obesity epidemic.

Market Dynamics

Demand for Preventive Healthcare

The growing economic cost of obesity signifies the imperative to implement preventive healthcare initiatives that use digital health technologies to identify, treat, and control obesity risk factors promptly. According to the World Obesity Federation, in March 2023, the global economic cost of overweight and obesity is predicted to reach $4.3 trillion annually by 2035 so that treatment and preventive initiatives remain effective. It is equivalent to almost 3.0% of global GDP, similar to the impact of COVID-19 in 2020. Furthermore, if current trends continue, over 4.0 billion individuals (51.0% of the global population) will be affected by either overweight or obesity by 2035, with nearly 2.0 billion individuals having obesity. 

Increasing Awareness and Health Consciousness

Increased health consciousness about obesity has led to proactive measures, with digital health solutions providing personalized interventions for weight management and healthier lifestyle choices. According to the World Health Organization (WHO), in 2024, a significant proportion of the global population experienced weight-related concerns. Approximately one in eight individuals globally lived with obesity, while 2.5 billion adults, or 43.0% of adults aged 18 years and older, were classified as overweight. Furthermore, there were 37.0 million overweight children under the age of 5 and over 390.0 million overweight children and adolescents aged 5-19 years, including 160.0 million affected by obesity.

Market Segmentation

Our in-depth analysis of the global digital health for obesity market includes the following segments by application, component, and end-user:

• Based on application, the market is sub-segmented into mobile health (mHealth) apps, telemedicine platforms, digital therapeutics (DTx), and wearable devices.

• Based on components, the market is bifurcated into software and services.

• Based on end-users, the market is sub-segmented into patients, providers, payers, and others (health insurance companies, pharmaceutical and healthcare companies, and academic and research institutions).

Services are Projected to Emerge as the Largest Segment

Based on the component, the global digital health for obesity market is sub-segmented into software, and services. Among these, the services sub-segment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includes the demand for telehealth services is on the rise owing to convenience, accessibility, and cost-effectiveness, particularly in obesity management. For instance, in January 2024, Eli Lilly launched a telehealth service called LillyDirect, providing patients with access to doctors and their medicines, including the weight loss drug Zepbound. The service aims to expand access for many Americans, including insulin.

Providers Sub-segment to Hold a Considerable Market Share

The increased prevalence of obesity and prediabetes globally has generated the demand for digital health solutions to address these public health concerns. For instance, in April 2023, Teladoc Health expanded its provider-based care services for weight management and prediabetes programs, aiming to address the growing obesity and prediabetes prevalence in the US. The new services provide personalized care plans and digital tools for members, addressing cardiometabolic health risk factors. Its solutions optimize medications such as GLP-1 agonists and SGLT2 inhibitors, and include nutrition logging, activity tracking, sleep management, and stress management tools. 

Regional Outlook

The global digital health for obesity market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America). 

Advocacy and Awareness In the Asia-Pacific Region

The most significant points innovative approaches to managing obesity and advances in digital health as an important driver driving the change of healthcare in India, enticing funding for studies on the most effective methods. For instance, in August 2023, the World Health Organization (WHO) and India's G20 presidency launched a new global initiative on Digital Health (GIDH), a WHO-managed network and platform to support the implementation of the global strategy on digital health 2020-2025. The initiative aims to develop priority-driven investment plans, improve transparency of digital health resources, facilitate knowledge exchange, and support whole-of-government approaches. 

Global Digital Health For Obesity Market Growth by Region 2024-2031

North America Holds Major Market Share

Digital health solutions are essential for preventing, managing, and treating non-communicable diseases like obesity, which contribute to cardiovascular, diabetes, and cancer-related issues. According to the World Health Organization (WHO), in September 2023, noncommunicable diseases (NCDs) are responsible for causing the deaths of 41.0 million individuals globally each year, making up 74.0% of all deaths. Approximately 17.0 million people die from NCDs before the age of 70, with 86.0% of these premature deaths occurring in low- and middle-income countries. The leading causes of NCD deaths are cardiovascular diseases (17.9 million), cancers (9.3 million), chronic respiratory diseases (4.1 million), and diabetes (2.0 million, including deaths from kidney disease caused by diabetes).

Market Players Outlook

*Note: Major Players Sorted in No Particular Order.

The major companies serving the global digital health for obesity market include Eli Lilly and Co., HealthifyMe Wellness Pvt. Ltd., Noom, Inc., Omada Health, Inc., and WW International Inc., among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. for instance, in March 2023, WW International Inc. acquired Weekend Health, a subscription telehealth platform specializing in chronic weight management. Sequence integrates patient and clinician experiences for clinical care and medication management, offering high-touch support in insurance approval. Medical experts recommend pairing medications with lifestyle modifications for long-term health.

The Report Covers

• Market value data analysis of 2023 and forecast to 2031.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global digital health for obesity market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.