DNA-based skin care products market is anticipated to grow at a CAGR of 6.0% during the forecast period. Rising consumer spending on skin care products has facilitated steady growth within the overall personal care industry. This trend is particularly pronounced in the young millennial demographic which is driven by a desire to slow down or reduce the signs of aging. Constant marketing, advertising activities and campaign, and promotions by the key players is expected to further facilitate the trend and attract mass consumers. For instance, in February 2018, EpigenCare Inc. introduced a brand new marketing channel to connect consumers with skincare companies. Adding on, advancements in biotechnology are driving the global DNA-based skin care product market demand.

The growing establishment of start-ups across the globe is another primary factor driving the growth of the market. For instance, in 2017, Caligenix Inc, a start-up company offer products based on the DNA and RNA biomarker test. Adding on in May 2020, the company raised its first funding round and raised $720,000 funding amount, which in turn drive the overall DNA-based skincare market.

Segmental Outlook 

The global DNA-based skin care products market is segmented based on the product type and distribution channel. Based on the product type, the market is bifurcated into creams, serums, and others. Based on the distribution channel, the market is divided into online and offline. 

 Among these, the online segment is expected to hold a considerable share in the market due to the changing customers' requirements and behavior which are pushing leading companies to adopt online-based distribution channels to improve customer satisfaction and experience. Consumers nowadays prefer prominent e-commerce companies such as Amazon and Sephora to buy skincare products. Online platforms provide various facilities such as home delivery, exchange, and an easy return policy. Through this, the consumer can shop remotely at any time which attracts them to shop more, which in turn is increasing the segmental growth. Additionally, the rising number of internet users across the globe is another factor bolstering the demand for e-commerce platforms for buying skin care products. According to the Data Portal US, there were 298.8 million internet users in 2021, which increased by 11 million between 2020 and 2021. Further, according to the US Census Bureau, retail e-commerce sales in the 2nd quarter of 2022 were estimated at $257.3 billion, an increase of 2.7% from the first quarter of 2022. 

Regional Outlooks

The global DNA-based skin care products market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. The North America region is expected to hold a considerable share in the DNA-based skin care products market during the forecast period, owing to the increasing e-commerce sales and easy availability of the product in the region. 

Global DNA-based Skin Care Products Market Growth, by Region 2022-2028

The North American Region is Expected to Hold a Significant Share in the Global DNA-based Skin Care Products Market

Among all regions, North America is expected to hold a significant market share during the forecast period. The presence of the DNA-based skin care products market players such as Caligenix Inc., ALLEL, and others is the primary factor accelerating the growth of the DNA-based skin care products market. These market players are focusing on adopting several R&D activities which will further support the regional growth. For instance, in May 2021, Caligenix Inc. launched two genomic-based wellness brands, Dermatype and Biotype with product lines matched to people’s individual genomic DNA. Among both the products, Dermatype is a complete skincare product line and Biotype is nutrition brand. The company will also utilize genomic technologies, science-based AI algorithms, and diagnostic testing to deliver truly personalized health and wellness solutions which will drive the DNA-based skin care products market.

Rising purchasing power, consumer-driven, sustainable, and clean ingredient compositions in developed economies such as the US are some other factors driving the demand for the global DNA-based skin care products market in North America.

Market Players Outlook

The major companies serving the global DNA-based skin care products market include IMAGENE LABS PTE. LTD., Caligenix Inc., EpigenCare Inc., ALLEL, SKINSHIFT, ANAKE, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in February 2022, IMAGENE LABS partnered with Lumina Bio in Vietnam. This partnership aids organizations to cover the Vietnam market and will have greater access to IMAGENE LABS patented ancestry-based bioinformatics through Lumina Bio’s specially curated wellness DNA tests. Additionally, the Lumina Bio also conducted wellness DNA tests in Lumina Kids, Lumina Longevity offering 23 Healthy ageing and 30 nutrition insights coupled with Lumina BeautyFit that combines 10 skin, 30 nutrition and 15 fitness insights.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global DNA-based skin care products market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.