E-Cigarette Market

Global E-Cigarette Market Size, Share & Trends Analysis Report by Type (Distribution Channel, Rechargeable, and Modular), by Mode (Automatic, and Manual), and by Distribution Channel (Online, and Offline) Forecast Period (2022-2028)
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2026647 | Category : Consumer Goods | Delivery Format: /

The global e-cigarette market is anticipated to grow at a significant CAGR of 17.3% during the forecast period. One of the prominent factors that are fueling the market growth is the fact that e-cigarettes are less harmful than regular cigarettes. E-cigarette aerosol usually has fewer toxic chemicals than the deadly mix of 7,000 chemicals from the smoke of regular cigarettes. This factor has changed a lot of the image of the cigarette as being a harmless habit even though it is still harmful to some extent. This rebranded image is also supported by some organizations, and governments just to diminish the demand for regular harmful cigarettes from society. For instance, in October 2021, the US Food and Drug Administration (FDA) authorized the marketing of the first set of e-nicotine delivery system (ENDS) goods ever to be sanctioned by the FDA through the Premarket Tobacco Product Application (PMTA) pathway.

Impact of COVID-19 Pandemic on Global E-Cigarette Market

The COVID-19 pandemic had impacted most industries across the globe owing to the nationwide restrictions to stop the spread of the virus which has reduced the production of most the goods. The e-cigarette market was also got affected as the supply chain of products was restricted. Furthermore, the market got highly affected by the fact that smokers are more likely to be infected with COVID-19 than non-smokers since smoking and COVID-19, affect the lungs which weakens the chances of the body to fight COVID-19. This has impacted a lot on the demand for the e-cigarette as some smokers avoided it for some time, some just reduced their use, and some quit it for life. However, as the situation normalized the market has faced significant growth in the market.  

Segmental Outlook 

The global E-Cigarette market is segmented based on the type, mode, and distribution channel. Based on the type, the market is segmented into the distribution channel, rechargeable, and modular. Based on the mode, the market is segmented into automatic, and manual. Based on the distribution channel, the market is sub-segmented into online and offline. The above-mentioned segments can be customized as per the requirements. Based on type, the modular segment is projected to grow significantly while based on distribution channels, the online segment is anticipated to grow significantly during the forecast period. 

Global E-Cigarette Market Share by Type, 2021 (%)

Global E-Cigarette Market Share by Type

The Modular Segment Anticipated to Grow Significantly in the Global E-Cigarette Market

Based on type, the modular segment of electronic cigarettes is projected to grow significantly during the forecast period as it can be refilled and allows the consumer to regulate the power delivered from the system’s battery to the atomizer. As a result, e-cigarette product production is expected to witness a significant demand across the globe. 

Regional Outlooks

The global e-cigarette market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America).  The market can be analyzed for a particular region or country level as per the requirement. North America is anticipated to hold the prominent share of the market followed by  Europe during the forecast period. 

Global E-Cigarette  Market Growth, by Region 2022-2028

Global E-Cigarette Market Growth, by Region

The Asia-Pacific Region Anticipated to Hold the Prominent share in the Global E-Cigarette Market

Based on region, North America is estimated to hold the prominent share in the e-cigarette market during the forecast period. One of the key factors is the involvement of youth in using such products has led to growing demand. Youth in the US is one of the major consumers of e-cigarettes. For instance, in 2020, the Centre for Disease Control and Prevention (CDC) informed that approximately 3.6 million US middle and high school students used e-cigarettes during the study period of 30 days, which included 19.6% of high school students and 4.7% of middle school students. E-cigarettes hold a prominent share of tobacco products, which offer more than 3,000 e-cigarette flavors in the US market, and multiple flavors are being presented in the market every year. Moreover, professional vapers, who involve in chain vaping for practice and perform at several events, recognised nicotine-free vaping as the better alternative to traditional vaping in the region.

Market Players Outlook

The major companies serving the global E-Cigarette market include BAT group, Imperial Brands PLC, JT International SA, Juul Labs, Inc., Philip Morris International, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, In 2021, Philip Morris International introduced IQOS ILUMA in Japan. This product was the brand's first tobacco-heating system that introduced induction-heating technology which eliminates the use of blades, which, in turn, required no cleaning.

The Report Covers

  • Market value data analysis of 2021 and forecast to 2028.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global e-cigarette market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

Impact of COVID-19 on the Global E-Cigarette Market

Recovery Scenario of Global E-Cigarette Market

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.1.1. BAT group

3.1.1.1. Overview

3.1.1.2. Financial Analysis 

3.1.1.3. SWOT Analysis

3.1.1.4. Recent Developments

3.1.2. Imperial Brands PLC

3.1.2.1. Overview

3.1.2.2. Financial Analysis 

3.1.2.3. SWOT Analysis

3.1.2.4. Recent Developments

3.1.3. JT International SA

3.1.3.1. Overview

3.1.3.2. Financial Analysis 

3.1.3.3. SWOT Analysis

3.1.3.4. Recent Developments

3.1.4. Juul Labs, Inc.

3.1.4.1. Overview

3.1.4.2. Financial Analysis 

3.1.4.3. SWOT Analysis

3.1.4.4. Recent Developments

3.1.5. Philip Morris International

3.1.5.1. Overview

3.1.5.2. Financial Analysis 

3.1.5.3. SWOT Analysis

3.1.5.4. Recent Developments

3.2. Key Strategy Analysis

3.3. Impact of COVID-19 on Key Players

4. Market Segmentation

4.1. Global E-Cigarette Market by Type

4.1.1. Disposable

4.1.2. Rechargeable

4.1.3. Modular

4.2. Global E-Cigarette Market by Mode

4.2.1. Automatic

4.2.2. Manual

4.3. Global E-Cigarette Market by Distribution Channel

4.3.1. Online

4.3.2. Offline

5. Regional Analysis

5.1. North America

5.1.1. US

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

6. Company Profiles 

6.1. Healthier Choices Management Corp.

6.2. Innokin Technology Ltd. 

6.3. JWei Intelligent Technology Co., Ltd 

6.4. Jwell France 

6.5. NicQuid, LLC 

6.6. NJOY, LLC 

6.7. Reynolds American Inc. (RAI) 

6.8. Ritchy Group Ltd. 

6.9. Turning Point Brands, LLC

1. GLOBAL E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

2. GLOBAL DISPOSABLE E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

3. GLOBAL RECHARGEABLE E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

4. GLOBAL MODULAR E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

5. GLOBAL E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY MODE, 2021-2028 ($ MILLION)

6. GLOBAL AUTOMATIC E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

7. GLOBAL MANUAL E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

8. GLOBAL E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

9. GLOBAL ONLINE E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

10. GLOBAL OFFLINE E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

11. GLOBAL E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2021-2028 ($ MILLION)

12. NORTH AMERICAN E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

13. NORTH AMERICAN E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

14. NORTH AMERICAN E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY MODE, 2021-2028 ($ MILLION)

15. NORTH AMERICAN E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

16. EUROPEAN E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

17. EUROPEAN E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

18. EUROPEAN E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY MODE, 2021-2028 ($ MILLION)

19. EUROPEAN E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

20. ASIA-PACIFIC E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

21. ASIA-PACIFIC E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

22. ASIA-PACIFIC E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY MODE, 2021-2028 ($ MILLION)

23. ASIA-PACIFIC E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

24. REST OF THE WORLD E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

25. REST OF THE WORLD E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

26. REST OF THE WORLD E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY MODE, 2021-2028 ($ MILLION)

27. REST OF THE WORLD E-CIGARETTE MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

1. IMPACT OF COVID-19 ON GLOBAL E-CIGARETTE MARKET, 2021-2028 ($ MILLION)

2. IMPACT OF COVID-19 ON GLOBAL E-CIGARETTE MARKET BY SEGMENT, 2021-2028 ($ MILLION)

3. RECOVERY OF GLOBAL E-CIGARETTE MARKET, 2022-2028 (%)

4. GLOBAL E-CIGARETTE MARKET SHARE BY TYPE, 2021 VS 2028 (%)

5. GLOBAL DISPOSABLE E-CIGARETTE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

6. GLOBAL RECHARGEABLE E-CIGARETTE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

7. GLOBAL MODULAR E-CIGARETTE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

8. GLOBAL E-CIGARETTE MARKET SHARE BY MODE, 2021 VS 2028 (%)

9. GLOBAL AUTOMATIC E-CIGARETTE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

10. GLOBAL MANUAL E-CIGARETTE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

11. GLOBAL E-CIGARETTE MARKET SHARE BY DISTRIBUTION CHANNEL, 2021 VS 2028 (%)

12. GLOBAL ONLINE E-CIGARETTE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

13. GLOBAL OFFLINE E-CIGARETTE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

14. GLOBAL E-CIGARETTE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

15. US E-CIGARETTE MARKET SIZE, 2021-2028 ($ MILLION)

16. CANADA E-CIGARETTE MARKET SIZE, 2021-2028 ($ MILLION)

17. UK E-CIGARETTE MARKET SIZE, 2021-2028 ($ MILLION)

18. FRANCE E-CIGARETTE MARKET SIZE, 2021-2028 ($ MILLION)

19. GERMANY E-CIGARETTE MARKET SIZE, 2021-2028 ($ MILLION)

20. ITALY E-CIGARETTE MARKET SIZE, 2021-2028 ($ MILLION)

21. SPAIN E-CIGARETTE MARKET SIZE, 2021-2028 ($ MILLION)

22. REST OF EUROPE E-CIGARETTE MARKET SIZE, 2021-2028 ($ MILLION)

23. INDIA E-CIGARETTE MARKET SIZE, 2021-2028 ($ MILLION)

24. CHINA E-CIGARETTE MARKET SIZE, 2021-2028 ($ MILLION)

25. JAPAN E-CIGARETTE MARKET SIZE, 2021-2028 ($ MILLION)

26. SOUTH KOREA E-CIGARETTE MARKET SIZE, 2021-2028 ($ MILLION)

27. REST OF ASIA-PACIFIC E-CIGARETTE MARKET SIZE, 2021-2028 ($ MILLION)

28. REST OF THE WORLD E-CIGARETTE MARKET SIZE, 2021-2028 ($ MILLION)