Electric Toothbrush Market
Electric Toothbrush Market Size, Share and Trends Analysis Report, By Product Type (Battery Powered and Rechargeable), By Technology (Rotational and Vibrational), By Price (Economy, Mid-Range, and Premium), By Distribution Channel (Hypermarkets/Supermarkets, Drug Stores and Pharmacies, and Online Retailers), Forecast Period (2022-2028) Update Available - Forecast 2024-2030
Electric toothbrush market is expected to grow at a CAGR of 6.0% during the forecast period. An electric toothbrush is a toothbrush that makes rapid automatic bristle motions, back-and-forth, clockwise or anti-clockwise to clean the teeth. The rising number of oral diseases such as cavities, oral cancer, gum disease, tooth decay, and others is one of the major factors which is driving the growth of the global electric toothbrush market during the forecast period. For instance, according to the World Health Organization (WHO), around 3.5 billion people are affected by oral diseases. Tooth decay is the most common oral health condition. These oral diseases are caused mainly by tobacco use, high sugar consumption, alcohol use, poor hygiene, and others. These factors contribute to the adoption of the electric toothbrush as these toothbrushes is designed to maintain optimal oral health.
Segmental Outlook
The global electric toothbrush market is segmented based on product type, technology, price, and distribution channel. Based on product type, the market is segmented into battery-powered and rechargeable. Based on technology, the market is segmented into rotational and vibrational. Based on price, the market is segmented into economy, mid-range, and premium. Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, drug stores & pharmacies, and online retailers. The above-mentioned segments can be customized as per the requirements. Based on technology, the rotational segment is anticipated to hold a significant share in the market during the forecast period. This is owing to the ability to easily remove plaque and gingivitis reduction as compared to other toothbrushes. Owing to the rotating head, the brush can clean teeth properly and without putting unwanted pressure on teeth, it also reduces the teeth tickling sensation. People who have sensitive teeth are advised to use rotational electric toothbrushes as they are soft on teeth. These benefits are supporting to drive the demand for rotational electric toothbrushes.
Regional Outlook
The global electric toothbrush market is further segmented based on geography including North America (the US and Canada), Europe (UK, Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. North America is expected to register significant growth during the forecast period. The growth is mainly augmented owing to the presence of various electric brush manufacturers and their initiatives to boost oral hygiene. For instance, in July 2020 Colgate-Palmolive Co. started Colgate Bright Smiles, Bright Futures initiative which provides free dental screenings and oral health education resources for families, teachers, and underserved communities, and American Dental Association (ADA) started the initiative Give Kids A Smile, which provides free information and services to kids who have little or no access to oral health care in the US.
Global Electric Toothbrush Market Growth, by Region 2022-2028
Asia-Pacific to Witness Potential Share in the Market During the Forecast Period
Asia-Pacific is expected to hold a potential share in the global electric toothbrushes during the forecast period. The rising prevalence of oral diseases and increasing launches of electric toothbrushes are some factors primarily contributing to the growth of the market in the region. Residents in China and India have witnessed severe caries and poor periodontal conditions. This, in turn, is resulting the demand for the electric toothbrush to prevent such oral problems. These electric toothbrushes are more comfortable to use than the normal ones, and also many powered brushes come in a variety of character-themed styles which can tempt children to practice good oral health care and purchase the electric toothbrush. These electric toothbrushes support removing the plaque and other impurities from the teeth properly. These toothbrushes have a larger grip which is comfortable, and the round head moves in an oscillating motion that is better for kids than the typical ultrasonic motion of other brushes.
Market Players Outlook
The major companies serving the global electric toothbrush market include Koninklijke Philips N.V., Colgate-Palmolive Co., The Procter & Gamble Co., Panasonic Corp., and Church & Dwight Co., Inc. The market players are contributing significantly to the market growth by the adoption of various strategies including mergers and acquisitions, collaborations, and new product launches, to stay competitive in the market. For instance, in April 2022, Koninklijke Philips N.V. launched a new Sonicare range of electric toothbrushes that features advanced ionic technology, it provides three to seven times better plaque removal as compared to manual toothbrushes.
The Report Covers
- Market value data analysis of 2021 and forecast to 2028.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global electric toothbrush market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Recovery Scenario of the Global Electric Toothbrush Market
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.1.1. Colgate-Palmolive Co.
3.1.1.1. Overview
3.1.1.2. Financial Analysis
3.1.1.3. SWOT Analysis
3.1.1.4. Recent Developments
3.1.2. Koninklijke Philips N.V.
3.1.2.1. Overview
3.1.2.2. Financial Analysis
3.1.2.3. SWOT Analysis
3.1.2.4. Recent Developments
3.1.3. Panasonic Corp.
3.1.3.1. Overview
3.1.3.2. Financial Analysis
3.1.3.3. SWOT Analysis
3.1.3.4. Recent Developments
3.1.4. The Procter & Gamble Co.
3.1.4.1. Overview
3.1.4.2. Financial Analysis
3.1.4.3. SWOT Analysis
3.1.4.4. Recent Developments
3.1.5. Church & Dwight Co., Inc.
3.1.5.1. Overview
3.1.5.2. Financial Analysis
3.1.5.3. SWOT Analysis
3.1.5.4. Recent Developments
3.2. Key Strategy Analysis
4. Market Segmentation
4.1. Global Electric Toothbrush MARKET by Product Type
4.1.1. Battery Powered
4.1.2. Rechargeable
4.2. Global Electric Toothbrush MARKET by Technology
4.2.1. Rotational
4.2.2. Vibrational
4.3. Global Electric Toothbrush MARKET by Price
4.3.1. Economy
4.3.2. Mid-Range
4.3.3. Premium
4.4. Global Electric Toothbrush MARKET by Distribution Channel
4.4.1. Hypermarkets/Supermarkets
4.4.2. Drug Stores & Pharmacies
4.4.3. Online Retailers
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. DenMat Holdings, LLC
6.2. Fairywill Co.
6.3. JSB Healthcare
6.4. KOLIBREE (SAS)
6.5. Lion Corp
6.6. Ningbo Seago Electric Co., Ltd.
6.7. OMRON Healthcare, Inc.
6.8. Quip NYC, Inc.
6.9. SEASTAR Corp
6.10. Shenzhen Risun Technology Co. Ltd.
6.11. Shenzhen Risun Technology Co., Ltd.
6.12. SONIC Chic Co.
6.13. Water Pik, Inc.
6.14. Wellness Oral Care Co.
6.15. Xiaomi Corp.
1. GLOBAL ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)
2. GLOBAL BATTERY-POWERED ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
3. GLOBAL RECHARGEABLE ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
4. GLOBAL ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2021-2028 ($ MILLION)
5. GLOBAL ROTATIONAL ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
6. GLOBAL VIBRATIONAL ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
7. GLOBAL ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY PRICE, 2021-2028 ($ MILLION)
8. GLOBAL ELECTRIC TOOTHBRUSH BY ECONOMY PRICE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
9. GLOBAL ELECTRIC TOOTHBRUSH BY MID-RANGE PRICE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
10. GLOBAL ELECTRIC TOOTHBRUSH BY PREMIUM PRICE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
11. GLOBAL ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
12. GLOBAL ELECTRIC TOOTHBRUSH FROM HYPERMARKETS/SUPERMARKETS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
13. GLOBAL ELECTRIC TOOTHBRUSH FROM DRUG STORES & PHARMACIES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
14. GLOBAL ELECTRIC TOOTHBRUSH FROM ONLINE RETAILERS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
15. GLOBAL ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2021-2028 ($ MILLION)
16. NORTH AMERICAN ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
17. NORTH AMERICAN ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)
18. NORTH AMERICAN ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2021-2028 ($ MILLION)
19. NORTH AMERICAN ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY PRICE, 2021-2028 ($ MILLION)
20. NORTH AMERICAN ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
21. EUROPEAN ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
22. EUROPEAN ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)
23. EUROPEAN ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2021-2028 ($ MILLION)
24. EUROPEAN ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY PRICE, 2021-2028 ($ MILLION)
25. EUROPEAN ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
26. ASIA-PACIFIC ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
27. ASIA-PACIFIC ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)
28. ASIA-PACIFIC ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2021-2028 ($ MILLION)
29. ASIA-PACIFIC ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY PRICE, 2021-2028 ($ MILLION)
30. ASIA-PACIFIC ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
31. REST OF THE WORLD ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
32. REST OF THE WORLD ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2021-2028 ($ MILLION)
33. REST OF THE WORLD ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2021-2028 ($ MILLION)
34. REST OF THE WORLD ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY PRICE, 2021-2028 ($ MILLION)
35. REST OF THE WORLD ELECTRIC TOOTHBRUSH MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)
1. GLOBAL ELECTRIC TOOTHBRUSH MARKET SHARE BY PRODUCT TYPE, 2021 VS 2028 (%)
2. GLOBAL BATTERY-POWERED ELECTRIC TOOTHBRUSH MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
3. GLOBAL RECHARGEABLE ELECTRIC TOOTHBRUSH MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
4. GLOBAL ELECTRIC TOOTHBRUSH MARKET SHARE BY TECHNOLOGY, 2021 VS 2028 (%)
5. GLOBAL ROTATIONAL ELECTRIC TOOTHBRUSH MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
6. GLOBAL VIBRATIONAL ELECTRIC TOOTHBRUSH MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
7. GLOBAL ELECTRIC TOOTHBRUSH MARKET SHARE BY PRICE, 2021 VS 2028 (%)
8. GLOBAL ELECTRIC TOOTHBRUSH BY ECONOMY PRICE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
9. GLOBAL ELECTRIC TOOTHBRUSH BY MID-RANGE PRICE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
10. GLOBAL ELECTRIC TOOTHBRUSH BY PREMIUM PRICE MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
11. GLOBAL ELECTRIC TOOTHBRUSH MARKET SHARE BY DISTRIBUTION CHANNEL, 2021 VS 2028 (%)
12. GLOBAL ELECTRIC TOOTHBRUSH FROM HYPERMARKETS/SUPERMARKETS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
13. GLOBAL ELECTRIC TOOTHBRUSH FROM DRUG STORES & PHARMACIES MARKET SHARE BY REGION, 2021 VS 2028 (%)
14. GLOBAL ELECTRIC TOOTHBRUSH FROM ONLINE RETAILERS MARKET SHARE BY REGION, 2021 VS 2028 (%)
15. GLOBAL ELECTRIC TOOTHBRUSH MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
16. US ELECTRIC TOOTHBRUSH MARKET SIZE, 2021-2028 ($ MILLION)
17. CANADA ELECTRIC TOOTHBRUSH MARKET SIZE, 2021-2028 ($ MILLION)
18. UK ELECTRIC TOOTHBRUSH MARKET SIZE, 2021-2028 ($ MILLION)
19. FRANCE ELECTRIC TOOTHBRUSH MARKET SIZE, 2021-2028 ($ MILLION)
20. GERMANY ELECTRIC TOOTHBRUSH MARKET SIZE, 2021-2028 ($ MILLION)
21. ITALY ELECTRIC TOOTHBRUSH MARKET SIZE, 2021-2028 ($ MILLION)
22. SPAIN ELECTRIC TOOTHBRUSH MARKET SIZE, 2021-2028 ($ MILLION)
23. REST OF EUROPE ELECTRIC TOOTHBRUSH MARKET SIZE, 2021-2028 ($ MILLION)
24. INDIA ELECTRIC TOOTHBRUSH MARKET SIZE, 2021-2028 ($ MILLION)
25. CHINA ELECTRIC TOOTHBRUSH MARKET SIZE, 2021-2028 ($ MILLION)
26. JAPAN ELECTRIC TOOTHBRUSH MARKET SIZE, 2021-2028 ($ MILLION)
27. SOUTH KOREA ELECTRIC TOOTHBRUSH MARKET SIZE, 2021-2028 ($ MILLION)
28. REST OF ASIA-PACIFIC ELECTRIC TOOTHBRUSH MARKET SIZE, 2021-2028 ($ MILLION)
29. REST OF THE WORLD ELECTRIC TOOTHBRUSH MARKET SIZE, 2021-2028 ($ MILLION)
